| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 550 | 6 | 8 | 5 |
The journal explores disciplines such as Marketing, Public relations, Social psychology, Higher education and Social marketing. The Marketing works featured in the journal incorporate elements from Structural equation modeling, Advertising and Corporate social responsibility. The research on Corporate social responsibility discussed in International Review on Public and Nonprofit Marketing draws on the closely related field of Social responsibility.
The research on Public relations featured in the journal combines topics in other fields like Marketing management, Relationship marketing, Public administration, Value (ethics) and Public sector. Specifically, studies on Return on marketing investment are prevalent in the Marketing management works discussed. The studies on Social psychology discussed can also contribute to research in the domains of Sample (statistics) and Perception.
The journal publications are mainly concerned with subjects like Marketing, Public relations, Higher education, Social psychology and Volunteer. Product (business) is a major topic of Marketing research in the published papers. While Public relations is the focus of the most cited publications, it also provides insights into the studies of Institution, Face (sociological concept), Corporate branding and Reputation.
The objective of the journal is to combine knowledge in the areas of Marketing, Public relations, Social psychology, Structural equation modeling and Advertising. Marketing research featured in International Review on Public and Nonprofit Marketing incorporates concerns from various other topics such as Donation, Skepticism and Reputation. In International Review on Public and Nonprofit Marketing, Co-creation, Welfare and Social network are investigated in conjunction with one another to address concerns in Public relations research.
The concepts on Social psychology presented in it can also apply to other research fields, including Sample (statistics) and Credibility. Loyalty, Conceptual framework, Confirmatory factor analysis, Higher education and Corporate social responsibility are some topics wherein Structural equation modeling research discussed in it have an impact. International Review on Public and Nonprofit Marketing facilitates discussions in Retail industry as part of the larger field of Advertising, however, it also tackles fields such as Non profit.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in International Review on Public and Nonprofit Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in International Review on Public and Nonprofit Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 10.71% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 22.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 12.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 18.00% of all publications and 48.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
As the fields of marketing, public relations, and social psychology continue to evolve, educational preparation becomes crucial. Various higher education institutions offer related programs that serve as a pathway to these professions. For example, studying in one of the top 5 business schools in Kentucky could set up a solid foundation in marketing and business administration. Many aspiring professionals start their journey with a bachelor's degree in areas such as business, marketing, communication, or psychology. Coursework typically includes advertising, consumer behaviour, and market research, preparing students for various roles in the industry. For those interested in delving deeper, many institutions offer specialized master's and doctoral degrees in marketing, public relations, and social psychology. These programs typically include advanced coursework, research, and field experiences. Continuing education is also crucial in these fields. Certifications in digital marketing or social media management, for example, can help veterans and newcomers alike keep pace with industry changes. The pathway to these fields can look different for each person, but the goal remains the same: to gain the necessary skills and knowledge for a rewarding career in marketing, public relations, or social psychology.
Swetarupa Chatterjee;Naman Sreen;Jyoti Rana;Amandeep Dhir
(2021)Walter Wymer
(2021)Ricardo Rodrigues;Carla Susana Marques;Dulce Esteves;Rui Brás
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