2040-7122
Published by: Emerald Publishing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 163 | 22 | 35 | 19 |
The main points discussed in the journal deals with Advertising, Marketing, Consumer behaviour, Social media and Social psychology. The tackled Advertising research is interrelated with Online advertising which concerns subjects like Credibility. Digital marketing, Brand management, Marketing research and Marketing strategy studies in the realm of Marketing interact with fields like Originality.
The Digital marketing study tackled is a key component of adjacent topics in the area of Marketing science. The journal aims to facilitate interdisciplinary discussions involving Originality as well as topics like Practical implications, Word-of-mouth marketing and Knowledge management. The research on Consumer behaviour tackled can also make contributions to studies in the areas of Test (assessment), Quality (business), Technology acceptance model, Structural equation modeling and Sample (statistics).
It links adjacent topics like Structural equation modeling with Affect (psychology). In Journal of Research in Interactive Marketing, Influencer marketing, Public relations and Social network are investigated in conjunction with one another to address concerns in Social media research. Moderation is a primary topic of Social psychology research in Journal of Research in Interactive Marketing.
The published articles mainly tackle studies in Marketing, Advertising, Consumer behaviour, Social media and Sample (statistics). The published papers tackle research in various disciplines, including Marketing and Originality. The journal papers discuss concepts in Digital marketing under Advertising and how they intertwine with disciplines like Content analysis.
The objective of the journal is to combine knowledge in the areas of Advertising, Social media, Consumer behaviour, Marketing and Interactivity. The majority of Advertising studies presented zero in on Social media marketing. Issues in Social media were discussed, taking into consideration concepts from other disciplines like Influencer marketing, Perception, Native advertising, Construct (philosophy) and Structural equation modeling.
The overlapping concepts between Social psychology and Product involvement are the key highlights of Perception study. Journal of Research in Interactive Marketing explores issues in Consumer behaviour which can be linked to other research areas like Online advertising, Social cue and Technology acceptance model. While work presented in it provided substantial information on Marketing, it also covered topics in Value (mathematics), Customer engagement and Affect (psychology).
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Research in Interactive Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Research in Interactive Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 93.94% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 25.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 25.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 50.00% of all publications and 0.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Another crucial aspect that sets the Journal of Research in Interactive Marketing apart is its comprehensive distillation of diverse studies and discourses. Ranging from Advertising to Social psychology, the journal's broad scope for research has established a rich repository for academic discourse and progressive ideas. This allows for a dynamic and multifaceted understanding of marketing strategies.
For instance, the rich investigations concerning Social media and its effect on Consumer behaviour have been integral in bridging the gap between these two distinct realms. Such a comprehensive exploration has been pivotal in introducing new perspectives and techniques for marketing professionals at all levels.
In addition, the journal provides unique insights into how theoretical principles from disciplines such as Originality and Knowledge management can be pragmatically implemented into Marketing strategies. This contributes significantly in providing avenues for innovation and creativity within the industry.
Furthermore, the journal's dedication to interdisciplinary discussions encourages a cross-sectional understanding of contemporary marketing issues. For those considering diversifying their academic pursuits or looking for innovative ways to continue their studies, contemplating an urban planning degree in Iowa may be a useful endeavor.
By maintaining a broad and comprehensive examination of the field, the Journal of Research in Interactive Marketing continues to enrich the academic landscape and motivate robust dialogues within the industry.
Cheng Lu Wang
(2021)Elizabeth H. Manser Payne;James Peltier;Victor A. Barger
(2021)Unknown
(2024)Brian A. Vander Schee;James Peltier;Andrew J. Dahl
(2020)Elizabeth H. Manser Payne;Andrew J. Dahl;James Peltier
(2021)Unknown
(2022)David Gligor;Sıddık Bozkurt
(2021)Doaa Herzallah;Francisco Muñoz Leiva;Francisco Liébana-Cabanillas
(2021)P.K. Kannan;Gauri Kulkarni
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