1352-2752
Published by: Emerald Publishing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 311 | 18 | 34 | 10 |
The journal was organized to reinforce research efforts on Marketing, Qualitative research, Advertising, Public relations and Consumer behaviour. Marketing research presented in it encompasses a variety of subjects, including Context (language use), Knowledge management and Value (ethics). While Qualitative Market Research: An International Journal focused on Qualitative research, it was also able to explore topics like Market research, Focus group, Originality and Process (engineering).
Advertising research featured in Qualitative Market Research: An International Journal incorporates concerns from various other topics such as Social media, The Internet and Perception. Consumer behaviour research presented falls under the umbrella topic of Social psychology. The journal explores issues in Marketing research which can be linked to other research areas like Marketing management, Marketing science, Digital marketing and Marketing mix.
Qualitative Market Research: An International Journal links adjacent topics like Marketing management with Marketing strategy. Studies on Brand equity discussed in the journal link to the field of Brand awareness.
The journal papers tackle a plethora of topics, such as Marketing, Qualitative research, Consumer behaviour, Marketing research and Advertising. While Marketing is the key highlight in the most cited papers, thet also covered some subjects on Context (language use) and Value (ethics) and Originality. The works on Qualitative research tackled in the published articles bring together disciplines like Social psychology, Data collection, Public relations, Qualitative marketing research and Focus group.
Qualitative Market Research: An International Journal focuses largely on the fields of Context (language use), Public relations, Advertising, Marketing and Value (ethics). The Public relations works featured in it incorporate elements from Consumer resistance and Women entrepreneurs, Entrepreneurship. While Advertising is the focus of the journal, it also provided insights into the studies of Grounded theory, Qualitative research, Perception and Social media.
In particular, the Marketing works presented emphasize discussions on Market orientation. The presented Value (ethics) study covers related areas such as Originality and also touches on topics like Practical implications and Compassion. Originality research in Qualitative Market Research: An International Journal involves the investigation of Unintended consequences studies, all of which are linked to disciplines such as Marketing research and Ethnography.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Qualitative Market Research: An International Journal (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Qualitative Market Research: An International Journal (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 95.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 100.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Qualitative Market Research: An International Journal, with its wide scope and interdisciplinary nature, attracts interest and subscriptions from a diverse set of institutions worldwide. Detailed reviews and analysis of contemporary research methodologies, theories, and practices on topics such as marketing, advertising, and consumer behaviour make this publication greatly sought after by business schools and management institutions.
It is interesting to note that some of the top business schools, including those from New Hampshire, highly regard the papers published in this journal. They often incorporate readings from this journal into their curriculum, facilitating student learning and broadening their understanding of complex, real-world issues in areas such as social psychology, knowledge management, and digital marketing.
To explore this in more detail, we invite you to check out the top 5 business schools in New Hampshire, which are known to integrate the learnings from this journal into their coursework. This not only ensures quality education for their students but also contributes in keeping them at par with global marketing trends and research advancements.
Shahzeb Hussain;T.C. Melewar;Constantinos Vasilios Priporas;Pantea Foroudi
(2020)Rosanna Passavanti;Eleonora Pantano;Constantinos Vasilios Priporas;Saverino Verteramo
(2020)Sena Ozdemir;Suraksha Gupta;Pantea Foroudi;Len Tiu Wright
(2020)Maria Palazzo;Linda Deigh;Pantea Foroudi;Alfonso Siano
(2020)Marwa Tourky;Pantea Foroudi;Suraksha Gupta;Ahmed Shaalan
(2020)Ahmed Suhail Ajina;Sanjit Roy;Bang Nguyen;Arnold Japutra
(2020)Agostino Vollero;Maria Palazzo;Alfonso Siano;Pantea Foroudi
(2020)M.J. Jerez-Jerez;T.C. Melewar
(2020)Konstantinos Andriotis;Pantea Foroudi;Reza Marvi
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