| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 313 | 17 | 29 | 10 |
The journal investigates studies in Marketing, Public relations, Advertising, Epistemology and Marketing theory. Marketing studies presented in the journal focus on topics such as Marketing research, Marketing management, Marketing science, Marketing mix and Relationship marketing. The journal centers on topics in Marketing research, with a focus on Quantitative marketing research.
Marketing Theory is mostly focused on Marketing management, specifically Return on marketing investment. While Public relations is the focus of the journal, it also provided insights into the studies of Public Sector Marketing and Perspective (graphical). Many of the studies tackled connect Public Sector Marketing with a similar field of study like Qualitative marketing research.
The Advertising research dealing mostly with Brand management is the focus of it. Brand equity and Brand awareness are some topics wherein Brand management research discussed in the journal have an impact. The study on Epistemology presented in the journal intersects with subjects under the field of Consumer culture theory.
Marketing, Advertising, Public relations, Perspective (graphical) and Service-dominant logic are the main subjects of interest in the journal publications. The most cited articles explore research in Marketing and the adjacent study of Value (ethics). The journal articles facilitate discussions on Service-dominant logic that incorporate concepts from other fields like Epistemology, Use value and Co-creation, Knowledge management.
Marketing Theory is mainly concerned with subjects like Aesthetics, Consumption (sociology), Consumer Culture, Epistemology and Marketing theory. It focuses on Consumer Culture but the discussions also offer insight into other areas such as Reciprocity (cultural anthropology), Marketing, Prosperity and Liminality. The study of Epistemology encompasses disciplines such as Qualitative research, as well as fields such as Business economics and Co-creation, all of which overlap with one another.
The study of Resource integration and how it intertwines with concepts under Social psychology were explored in the presented Co-creation research. Marketing Theory facilitates discussions on Social psychology that incorporate concepts from other fields like Value (economics) and Ethnography. Issues in Marketing theory were discussed, taking into consideration concepts from other disciplines like Football, Public relations, Atmospherics and Market economy.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Marketing Theory (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Marketing Theory (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 6.45% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 37.93% were posted by at least one author from the top 10 institutions publishing in the journal. Another 6.90% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 24.14% of all publications and 31.03% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
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Russell Belk;Henri Weijo;Robert V. Kozinets
(2021)Pierre-Yann Dolbec;Eileen Fischer;Robin Canniford
(2021)Mark Tadajewski;D. G. Brian Jones
(2021)Joel Hietanen;Jeff B. Murray;Antti Sihvonen;Henrikki Tikkanen
(2020)Luigi Cantone;Bernard Cova;Pierpaolo Testa
(2020)Thomas Derek Robinson;Eric Arnould
(2020)Carlos A. Diaz Ruiz;Hans Kjellberg
(2020)Javier Lloveras;Gary Warnaby;Lee Quinn
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