World's Best Scientists 2026 revealed!
Journal of Services Marketing
H-index 24

Journal of Services Marketing

0887-6045

Published by: Emerald Publishing

https://www.emerald.com/insight/publication/issn/0887-6045

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 116 73 107 23

Additional Metrics

Number of Best Scientists*: 90
Documents by Best Scientists*: 123
Top 100 Ranked Scientists*: 6
SCIMAGO H-index: 130
SCIMAGO SJR: 1.364
Impact Factor: 4.5

Overview

Top Research Topics at Journal of Services Marketing?

Journal of Services Marketing mainly tackles studies in Marketing, Service (business), Service quality, Advertising and Services marketing. In the Marketing research discussed, Customer satisfaction, Service provider, Customer retention, Consumer behaviour and Customer advocacy are all tackled. Many of the studies tackled connect Customer satisfaction with a similar field of study like Loyalty business model.

The Service (business) works featured in Journal of Services Marketing incorporate elements from Context (language use), Social psychology and Public relations. In addition to Social psychology research, the journal aims to explore topics under Structural equation modeling, Loyalty and Perception. The Service quality study which was featured in Journal of Services Marketing aims to expound on the research in Quality (business).

Journal of Services Marketing focuses on Services marketing but the discussions also offer insight into other areas such as Marketing strategy and Marketing research. Journal of Services Marketing explores issues in Marketing research which can be linked to other research areas like Digital marketing and Relationship marketing. While Service design is the focus of Journal of Services Marketing, it also provided insights into the studies of Service system and Process management.

  • Marketing (66.69%)
  • Service (business) (44.17%)
  • Service quality (18.97%)

What are the most cited papers published in the journal?

  • Customer satisfaction with services: putting perceived value into the equation (1365 citations)
  • SERVQUAL revisited: a critical review of service quality (786 citations)
  • The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (679 citations)

Research areas of the most cited articles at Journal of Services Marketing:

The journal papers mainly deal with areas of study such as Marketing, Service (business), Service quality, Customer satisfaction and Services marketing. Many of the studies tackled in the most cited publications connect Marketing with a similar field of study like Advertising. While work presented in the published papers provide substantial information on Service (business), it also covers topics in Public relations and Consumer behaviour.

What topics the last edition of the journal is best known for?

  • Law
  • Marketing
  • Social psychology

The previous edition focused in particular on these issues:

The topics of Service (business), Transformative learning, Marketing, Customer experience and Knowledge management are the focal point of discussions in the journal. Topics in Service (business) explored in the journal were investigated in conjunction with research in Qualitative research, Advertising and Public relations. While the journal mainly focused on Transformative learning studies, it also tackled the scientific discipline of interrelated fields such as

  • Well-being which connect with Social marketing,
  • Co-creation, which have a strong connection to Competence (human resources) and Value (ethics)..

Customer satisfaction is a focus of the Marketing works in it. In it, Structural equation modeling, Servicescape and Self service technology are investigated in conjunction with one another to address concerns in Customer experience research. The close relationship between Context (language use) and Health care and Quality (business) is one of the points of interest dissected in Knowledge management research.

The most cited articles from the last journal are:

  • E-service quality on live streaming platforms: swift guanxi perspective (5 citations)
  • Industry 4.0 in services: challenges and opportunities for value co-creation (3 citations)
  • Going with the flow: smart shopping malls and omnichannel retailing (3 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

The top authors publishing in Journal of Services Marketing (based on the number of publications) are:

  • Rebekah Russell-Bennett (25 papers) published 2 papers at the last edition, 1 less than at the previous edition,
  • Anna S. Mattila (21 papers) absent at the last edition,
  • Steve Baron (21 papers) absent at the last edition,
  • Mark S. Rosenbaum (18 papers) published 3 papers at the last edition the same number as at the previous edition,
  • Piyush Sharma (15 papers) published 1 paper at the last edition the same number as at the previous edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Services Marketing (based on the number of publications) are:

  • College of Business Administration (39 papers) absent at the last edition,
  • Pennsylvania State University (20 papers) absent at the last edition,
  • Hong Kong Polytechnic University (15 papers) absent at the last edition,
  • Florida State University (15 papers) absent at the last edition,
  • Queensland University of Technology (15 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 92.22% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 14.29% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 85.71% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

  • Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
  • Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
  • Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
  • Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
  • Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Interdisciplinary Studies Featured in Journal of Services Marketing

In addition to the main themes and specific research topics that Journal of Services Marketing features, it's important to highlight that a lot of these studies often bring in perspectives from other disciplines, thereby providing a more comprehensive view on the subject matter. In doing so, these research articles not only contribute to advancing the knowledge within their core field, but also help build bridges between different academic areas. For instance, citations about customer satisfaction and loyalty in relation to marketing strategy have often made use of insights from fields like psychology and sociology. Similarly, studies on advertising and public relations often draw upon the principles of communications, semiotics and similar disciplines. In the future, we can anticipate more of such interdisciplinary researches as complex real-world problems often require a multi-faceted approach for effective solutions. Such studies will not only advance the discourse within core fields but also help translate the knowledge to practical business applications. For those who are interested in interdisciplinary studies, an urban planning degree in Hawaii could be an ideal option. This program gives students an opportunity to delve into diverse areas like urban sociology, environmental science, architecture, civil engineering, and of course, urban planning. With such a wide coverage, the graduates will be well equipped to understand the intricacies of urban development, infrastructure planning and policy-making from a holistic perspective, and contribute meaningfully to building sustainable and liveable communities.

Top Publications

  • Artificial intelligence: disrupting what we know about services

    Dora E. Bock;Jeremy S. Wolter;O.C. Ferrell

    (2020)
    170 Citations
  • The role of customer experience in the perceived value–word-of-mouth relationship

    Volker G. Kuppelwieser;Philipp Klaus;Aikaterini Manthiou;Linda D. Hollebeek

    (2021)
    79 Citations
  • Twenty-seven years of service research: a literature review and research agenda

    Olivier Furrer;Jie Yu Kerguignas;Cécile Delcourt;Dwayne D. Gremler

    (2020)
    77 Citations
  • Exploring how internet services can enhance elderly well-being

    Constanza Bianchi

    (2021)
    59 Citations
  • Customer brand engagement during service lockdown

    Linda D. Hollebeek;Linda D. Hollebeek;Dale L.G. Smith;Edward Kasabov;Wafa Hammedi

    (2020)
    58 Citations
  • Can Alexa serve customers better? AI-driven voice assistant service interactions

    (2022)
    51 Citations
  • Viewpoint: service marketing research priorities

    Christian Grönroos

    (2020)
    49 Citations
  • Customer engagement in online service brand communities

    (2021)
    40 Citations
  • Editorial: Research priorities in the new service marketplace

    (2022)
    38 Citations
  • New directions for service research: refreshing the process of theorizing to increase contribution

    Roderick J. Brodie;Linda D. Peters

    (2020)
    37 Citations

Related Online Degrees & Career Pathways

Exploring a degree in Business and Management opens diverse career pathways, especially when considering flexible online options. For those seeking affordable postgraduate qualifications, programs like the online mba under 35k offer cost-effective ways to boost leadership skills without heavy debt.

Marketing professionals are increasingly turning to specialized programs to stay competitive. An online social media marketing degree provides essential tools for navigating the dynamic digital landscape, making graduates valuable assets in today’s job market.

The hospitality sector also benefits from focused management expertise. Pursuing an online hospitality management program is an efficient route for professionals to gain industry-relevant skills while balancing other commitments.

Accreditation remains a key factor when selecting an MBA program to ensure quality and recognition. Students prioritizing this often consider the online mba aacsb options, combining affordability with esteemed accreditation for better career prospects.

Best Scientists Contributing to This Journal

Recently Published Articles