Journal of Marketing Education

Top Research Topics at Journal of Marketing Education?

The journal tackles a plethora of topics, such as Marketing, Public relations, Marketing research, Marketing science and Pedagogy. The studies on Marketing discussed can also contribute to research in the domains of Experiential learning and Curriculum. The study on Experiential learning presented is investigated in conjunction with research in Teaching method.

It facilitates discussions on Public relations that incorporate concepts from other fields like Business education and Perception. It explores issues in Marketing research which can be linked to other research areas like Marketing strategy, Digital marketing and Knowledge management. Qualitative marketing research and Public Sector Marketing are some of the facets of Marketing science tackled in the journal.

It links adjacent topics like Pedagogy with Mathematics education. It connects research in Mathematics education with the related topic of Class (computer programming). Research on Marketing management presented in it focuses, in particular, on Return on marketing investment, Relationship marketing and Marketing effectiveness.

• Marketing (51.38%)
• Public relations (25.21%)
• Marketing research (17.67%)

What are the most cited papers published in the journal?

• Undergraduate Business Internships and Career Success: Are They Related?: (342 citations)
• Faculty Perceptions of Marketing Journals (278 citations)
• Student Evaluations of Teaching: Are They Related to What Students Learn?--A Meta-Analysis and Review of the Literature. (240 citations)

Research areas of the most cited articles at Journal of Marketing Education:

The most cited papers primarily focus on research topics in Marketing, Pedagogy, Knowledge management, Public relations and Experiential learning. The published articles tackle studies in Business education and the interrelated subject of Teaching method to gain insights into Marketing. The most cited publications deal with Public relations in conjunction with The Internet and similar fields in Teamwork.

What topics the last edition of the journal is best known for?

• Law
• Education
• Marketing

The previous edition focused in particular on these issues:

The journal investigates areas of study like Marketing education, Public relations, Marketing, Marketing research and Mathematics education. Aside from discussions in Marketing education, it also deals with the subject of Undergraduate education which intersects with Peer learning and Self-efficacy disciplines. While the journal focused on Public relations, it was also able to explore topics like Experiential learning, Critical thinking, Lifelong learning and Macromarketing.

The close relationship between Higher education and Full-time and Process (engineering) is one of the points of interest dissected in Marketing research. The concepts on Marketing research presented in Journal of Marketing Education can also apply to other research fields, including Integrated marketing communications, Analytics, Quantitative analysis (finance) and Business analytics. The presented Mathematics education study covers related areas such as Autodidacticism, Traditional classroom and Course satisfaction and also touches on topics like Course (navigation).

The most cited articles from the last journal are:

• Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive versus Active Learning Approaches. (4 citations)
• Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-19 (3 citations)
• Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders (3 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Marketing Education (based on the number of publications) are:

• James W. Peltier (18 papers) published 1 paper at the last edition the same number as at the previous edition,
• Donald R. Bacon (13 papers) published 1 paper at the last edition,
• Victoria L. Crittenden (12 papers) published 2 papers at the last edition the same number as at the previous edition,
• David S. Ackerman (11 papers) published 1 paper at the last edition the same number as at the previous edition,
• John A. Schibrowsky (10 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Marketing Education (based on the number of publications) are:

• College of Business Administration (40 papers) absent at the last edition,
• University of Wisconsin–Whitewater (21 papers) published 1 paper at the last edition, 1 less than at the previous edition,
• California State University, Northridge (18 papers) published 1 paper at the last edition the same number as at the previous edition,
• Central Michigan University (16 papers) absent at the last edition,
• Babson College (15 papers) published 2 papers at the last edition the same number as at the previous edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 5.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 15.79% were posted by at least one author from the top 10 institutions publishing in the journal. Another 13.16% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 15.79% of all publications and 55.26% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Connections to Business Education

One key aspect in the exploration of the Journal of Marketing Education is its significant impact and connection to the field of business education. Many of the subjects discussed in the journal's research articles, such as marketing strategies, public relations, and experiential learning, are fundamental aspects of business education. Business schools across the globe incorporate these topics in their curricula to provide a comprehensive learning experience for their students.

In Idaho, for example, a number of universities are recognized for their quality business programs specifically in marketing education. They integrate and apply the latest research findings, such as those found in the Journal of Marketing Education, into their course syllabi. This ensures that students are introduced to contemporary marketing issues and can relate this academic knowledge to real-world scenarios. You can learn more about these programs at these good business schools in Idaho.

As such, the Journal of Marketing Education not only serves as a valuable resource for marketing scholars around the world, but it also plays a pivotal role in shaping the learning experience of business students. It bridges the gap between academic understanding and practical implementation and contributes to the holistic development of future business leaders.