Deborah Roedder John

Best Publications

• Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research

  Deborah Roedder John

  3088
  Citations

• Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?:

  Barbara Loken;Deborah Roedder John

  1390
  Citations

• The Development of Self-Brand Connections in Children and Adolescents

  Lan Nguyen Chaplin;Deborah Roedder John

  832
  Citations

• Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

  Lan Nguyen Chaplin;Deborah Roedder John

  793
  Citations

• THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?

  Deborah Roedder John;Barbara Loken;Christopher Joiner

  715
  Citations

• Brand Concept Maps: A Methodology for Identifying Brand Association Networks

  Deborah Roedder John;Barbara Loken;Kyeongheui Kim;Alokparna Basu Monga

  624
  Citations

• Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

  Jennifer Gregan-Paxton;Deborah Roedder John

  597
  Citations

• Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

  Alokparna Basu Monga;Deborah Roedder John

  567
  Citations

• Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?

  Ji Kyung Park;Deborah Roedder John

  420
  Citations

• Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

  Ji Kyung Park;Deborah Roedder John

  419
  Citations

• Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers

  Deborah Roedder John;Catherine A. Cole

  404
  Citations

• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

  Alokparna Basu Monga;Deborah Roedder John

  390
  Citations

• The effects of scarcity on consumer decision journeys

  Rebecca Hamilton;Debora Thompson;Sterling Bone;Lan Nguyen Chaplin

  350
  Citations

• The Meaning of Brand Names to Children: A Developmental Investigation

  Gwen Bachmann Achenreiner;Deborah Roedder John

  350
  Citations

• Interpersonal influences on adolescent materialism: A new look at the role of parents and peers

  Lan Nguyen Chaplin;Lan Nguyen Chaplin;Deborah Roedder John

  333
  Citations

• Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

  Hakkyun Kim;Deborah Roedder John

  322
  Citations

• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

  Alokparna Basu Monga;Deborah Roedder John

  301
  Citations

• Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

  Unknown

  292
  Citations

• Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis:

  Siew Meng Leong;Paul S. Busch;Deborah Roedder John

  265
  Citations

• Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

  Gwen Rae Bachmann;Deborah Roedder John;Akshay R. Rao

  257
  Citations