Deborah Roedder John

Deborah Roedder John publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Deborah Roedder John sits on this spectrum.

Deborah Roedder John D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Deborah Roedder John sits on this spectrum.

Best Publications

• Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research

  Deborah Roedder John

  3088
  Citations

• Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?:

  Barbara Loken;Deborah Roedder John

  1390
  Citations

• The Development of Self-Brand Connections in Children and Adolescents

  Lan Nguyen Chaplin;Deborah Roedder John

  832
  Citations

• Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

  Lan Nguyen Chaplin;Deborah Roedder John

  793
  Citations

• THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?

  Deborah Roedder John;Barbara Loken;Christopher Joiner

  715
  Citations

• Brand Concept Maps: A Methodology for Identifying Brand Association Networks

  Deborah Roedder John;Barbara Loken;Kyeongheui Kim;Alokparna Basu Monga

  624
  Citations

• Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

  Jennifer Gregan-Paxton;Deborah Roedder John

  597
  Citations

• Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

  Alokparna Basu Monga;Deborah Roedder John

  567
  Citations

• Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?

  Ji Kyung Park;Deborah Roedder John

  420
  Citations

• Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

  Ji Kyung Park;Deborah Roedder John

  419
  Citations

• Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers

  Deborah Roedder John;Catherine A. Cole

  404
  Citations

• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

  Alokparna Basu Monga;Deborah Roedder John

  390
  Citations

• The effects of scarcity on consumer decision journeys

  Rebecca Hamilton;Debora Thompson;Sterling Bone;Lan Nguyen Chaplin

  350
  Citations

• The Meaning of Brand Names to Children: A Developmental Investigation

  Gwen Bachmann Achenreiner;Deborah Roedder John

  350
  Citations

• Interpersonal influences on adolescent materialism: A new look at the role of parents and peers

  Lan Nguyen Chaplin;Lan Nguyen Chaplin;Deborah Roedder John

  333
  Citations

• Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

  Hakkyun Kim;Deborah Roedder John

  322
  Citations

• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

  Alokparna Basu Monga;Deborah Roedder John

  301
  Citations

• Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

  Unknown

  292
  Citations

• Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis:

  Siew Meng Leong;Paul S. Busch;Deborah Roedder John

  265
  Citations

• Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

  Gwen Rae Bachmann;Deborah Roedder John;Akshay R. Rao

  257
  Citations