Raji Srinivasan

Raji Srinivasan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Raji Srinivasan sits on this spectrum.

Raji Srinivasan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Raji Srinivasan sits on this spectrum.

Research.com Recognitions

• 2009 - Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, American Marketing Association

Best Publications

• Technological Opportunism and Radical Technology Adoption: An Application to E-Business

  Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  956
  Citations

• Advertising, Research and Development, and Systematic Risk of the Firm:

  Leigh M McAlister;Rajashri Srinivasan;Min Chung Kim

  507
  Citations

• Strategic firm commitments and rewards for customer relationship management in online retailing

  Rajashri Srinivasan;Christine Moorman

  472
  Citations

• Turning adversity into advantage: Does proactive marketing during a recession pay off?

  Raji Srinivasan;Arvind Rangaswamy;Gary L. Lilien

  398
  Citations

• Social Influence Effects in Online Product Ratings

  Unknown

  359
  Citations

• First in, First out? The Effects of Network Externalities on Pioneer Survival

  Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  352
  Citations

• Should Firms Spend More on Research and Development and Advertising During Recessions

  Rajashri Srinivasan;Gary L. Lilien;Shrihari Sridhar

  288
  Citations

• The Emergence of Dominant Designs

  Rajashri Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  256
  Citations

• Interactive technologies and retailing strategy: A review, conceptual framework and future research directions

  Rajan Varadarajan;Rajashri Srinivasan;Gautham Gopal Vadakkepatt;Manjit S. Yadav

  250
  Citations

• Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

  Rajashri Srinivasan

  225
  Citations

• Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

  Raji Srinivasan;Pamela Haunschild;Rajdeep Grewal

  201
  Citations

• Advertising Effectiveness: The Moderating Effect of Firm Strategy

  Leigh McAlister;Raji Srinivasan;Niket Jindal;Albert A. Cannella

  179
  Citations

• When Do Transparent Packages Increase (or Decrease) Food Consumption?

  Unknown

  178
  Citations

• The Dot.com Retail Failures of 2000: Were There Any Winners?

  Vijay Mahajan;Rajashri Srinivasan;Jerry Wind

  162
  Citations

• Supplier Performance in Vertical Alliances: The Effects of Self-Enforcing Agreements and Enforceable Contracts

  Raji Srinivasan;Thomas H. Brush

  143
  Citations

• When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors:

  Raji Srinivasan;Gülen Sarial-Abi

  142
  Citations

• Advertising, Research and Development, and Systematic Risk of the Firm

  Unknown

  138
  Citations

• Pandemics and marketing: insights, impacts, and research opportunities.

  Gopal Das;Shailendra Pratap Jain;Durairaj Maheswaran;Rebecca J. Slotegraaf

  134
  Citations

• Sources, characteristics and effects of emerging technologies: Research opportunities in innovation

  Raji Srinivasan

  133
  Citations

• Corporate Board Interlocks and New Product Introductions

  Raji Srinivasan;Stefan Wuyts;Girish Mallapragada

  97
  Citations