2026 Raji Srinivasan: Business and Management Researcher – H-Index, Publications & Awards

D-Index & Metrics

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	30	2933	2772	1141	1055	66	6524

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

2933

2772

1141

1055

6524

Business and Management

D-Index

Citations

6524

World Ranking

2933

National Ranking

1141

Research.com Recognitions

2009 - Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, American Marketing Association

Best Publications

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

956
Citations
Advertising, Research and Development, and Systematic Risk of the Firm:

Leigh M McAlister;Rajashri Srinivasan;Min Chung Kim

507
Citations
Strategic firm commitments and rewards for customer relationship management in online retailing

Rajashri Srinivasan;Christine Moorman

472
Citations
Turning adversity into advantage: Does proactive marketing during a recession pay off?

Raji Srinivasan;Arvind Rangaswamy;Gary L. Lilien

398
Citations
Social Influence Effects in Online Product Ratings

Unknown

359
Citations
First in, First out? The Effects of Network Externalities on Pioneer Survival

Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

352
Citations
Should Firms Spend More on Research and Development and Advertising During Recessions

Rajashri Srinivasan;Gary L. Lilien;Shrihari Sridhar

288
Citations
The Emergence of Dominant Designs

Rajashri Srinivasan;Gary L. Lilien;Arvind Rangaswamy

256
Citations
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions

Rajan Varadarajan;Rajashri Srinivasan;Gautham Gopal Vadakkepatt;Manjit S. Yadav

250
Citations
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

Rajashri Srinivasan

225
Citations
Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Raji Srinivasan;Pamela Haunschild;Rajdeep Grewal

201
Citations
Advertising Effectiveness: The Moderating Effect of Firm Strategy

Leigh McAlister;Raji Srinivasan;Niket Jindal;Albert A. Cannella

179
Citations
When Do Transparent Packages Increase (or Decrease) Food Consumption?

Unknown

178
Citations
The Dot.com Retail Failures of 2000: Were There Any Winners?

Vijay Mahajan;Rajashri Srinivasan;Jerry Wind

162
Citations
Supplier Performance in Vertical Alliances: The Effects of Self-Enforcing Agreements and Enforceable Contracts

Raji Srinivasan;Thomas H. Brush

143
Citations
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors:

Raji Srinivasan;Gülen Sarial-Abi

142
Citations
Advertising, Research and Development, and Systematic Risk of the Firm

Unknown

138
Citations
Pandemics and marketing: insights, impacts, and research opportunities.

Gopal Das;Shailendra Pratap Jain;Durairaj Maheswaran;Rebecca J. Slotegraaf

134
Citations
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation

Raji Srinivasan

133
Citations
Corporate Board Interlocks and New Product Introductions

Raji Srinivasan;Stefan Wuyts;Girish Mallapragada

97
Citations