John Fahy

Best Publications

• Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions:

  Sundar G. Bharadwaj;John Fahy;P. Rajan Varadarajan

  2555
  Citations

• THE PERFORMANCE IMPACT OF MARKETING RESOURCES

  Graham J. Hooley;Gordon E. Greenley;John W. Cadogan;John Fahy

  1141
  Citations

• Social media engagement behaviour: a uses and gratifications perspective

  Rebecca Dolan;Jodie Conduit;John Fahy;Steve Goodman

  868
  Citations

• Strategic Marketing and the Resource Based View of the Firm

  John Fahy;Alan Smithee

  708
  Citations

• Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

  Unknown

  626
  Citations

• The resource‐based view of the firm: some stumbling‐blocks on the road to understanding sustainable competitive advantage

  John Fahy

  554
  Citations

• Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

  Unknown

  531
  Citations

• Social media engagement behavior: A framework for engaging customers through social media content

  Rebecca Dolan;Jodie Conduit;Catherine Frethey-Bentham;John Fahy

  498
  Citations

• A resource-based analysis of sustainable competitive advantage in a global environment

  John Fahy

  417
  Citations

• The Development and Impact of Marketing Capabilities in Central Europe

  John Fahy;Graham Hooley;Tony Cox;Jozsef Beracs

  372
  Citations

• Market-focused resources, competitive positioning and firm performance

  Graham Hooley;Gordon Greenley;John Fahy;John Cadogan

  367
  Citations

• Competitive advantage through sponsorship: A conceptual model and research propositions

  John Fahy;Francis John Damien Farrelly;Pascale G Quester

  366
  Citations

• Market Orientation in the Transition Economies of Central Europe

  Graham Hooley;Tony Cox;John Fahy;David Shipley

  343
  Citations

• Marketing Capabilities and Firm Performance: A Hierarchical Model

  Graham Hooley;John Fahy;Tony Cox;Jozsef Beracs

  318
  Citations

• Market orientation in the service sector of the transition economies of central Europe

  Graham J. Hooley;John Fahy;Gordon E. Greenley;József Beracs

  221
  Citations

• Foundations of Marketing

  David Jobber;John G. Fahy

  183
  Citations

• Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

  Graham Hooley;Tony Cox;David Shipley;John Fahy

  166
  Citations

• Seeing market orientation through a capabilities lens

  Anthony Foley;John Fahy

  159
  Citations

• Social media: communication strategies, engagement and future research directions

  Rebecca Dolan;Jodie Conduit;John Fahy;Steve Goodman

  126
  Citations

• Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand

  Anthony Foley;John Fahy

  123
  Citations