Liem Viet Ngo

Liem Viet Ngo publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Liem Viet Ngo sits on this spectrum.

Liem Viet Ngo D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Liem Viet Ngo sits on this spectrum.

Best Publications

• Innovation and business success: The mediating role of customer participation

  Liem Viet Ngo;Aron O'Cass

  476
  Citations

• Creating value offerings via operant resource-based capabilities

  Liem Viet Ngo;Aron O'Cass

  408
  Citations

• In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions

  Liem Viet Ngo;Aron O'Cass

  407
  Citations

• Market orientation versus innovative culture: two routes to superior brand performance

  Aron O'Cass;Liem Viet Ngo

  378
  Citations

• Creating superior customer value for B2B firms through supplier firm capabilities

  Aron O'Cass;Liem Viet Ngo

  329
  Citations

• Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures

  Gary D. Gregory;Liem Viet Ngo;Munib Karavdic

  313
  Citations

• Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance

  Aron O'Cass;Liem Viet Ngo

  291
  Citations

• Balancing external adaptation and internal effectiveness: Achieving better brand performance

  Aron O'Cass;Liem Viet Ngo

  189
  Citations

• Performance implications of market orientation, marketing resources, and marketing capabilities

  Liem Viet Ngo;Aron O'Cass

  184
  Citations

• Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas

  Aron O'Cass;Nima Heirati;Liem Viet Ngo

  164
  Citations

• Winning through innovation and marketing: Lessons from Australia and Vietnam

  Aron O'Cass;Liem Viet Ngo

  153
  Citations

• Achieving customer satisfaction in services firms via branding capability and customer empowerment

  Aron O'Cass;Liem Viet Ngo

  127
  Citations

• Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation

  Liem Viet Ngo;Tania Bucic;Ashish Sinha;Vinh Nhat Lu

  91
  Citations

• Entrepreneurial orientation and social ties in transitional economies

  Ngoc Luu;Liem Viet Ngo

  89
  Citations

• Relationship marketing in Vietnam: an empirical study

  Le Nguyen Hau;Liem Viet Ngo

  86
  Citations

• Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition

  Nguyen Phong Nguyen;Liem Viet Ngo;Tania Bucic;Nguyen Dong Phong

  81
  Citations

• Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

  Jake An;Diem Khac Xuan Do;Liem Viet Ngo;Tran Ha Minh Quan

  80
  Citations

• Marketing resource-capability complementarity and firm performance in B2B firms

  Aron O'Cass;Liem Viet Ngo;Vida Siahtiri

  74
  Citations

• It takes two to tango: The role of customer empathy and resources to improve the efficacy of frontline employee empathy

  Liem Viet Ngo;Thi Nguyet Que Nguyen;Widya Paramita

  57
  Citations

• When nothing is what it seems: A digital marketing research agenda

  Ko de Ruyter;Ko de Ruyter;Debbie Isobel Keeling;Liem Viet Ngo

  51
  Citations