Liem Viet Ngo

Best Publications

• Innovation and business success: The mediating role of customer participation

  Liem Viet Ngo;Aron O'Cass

  476
  Citations

• Creating value offerings via operant resource-based capabilities

  Liem Viet Ngo;Aron O'Cass

  408
  Citations

• In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions

  Liem Viet Ngo;Aron O'Cass

  407
  Citations

• Market orientation versus innovative culture: two routes to superior brand performance

  Aron O'Cass;Liem Viet Ngo

  378
  Citations

• Creating superior customer value for B2B firms through supplier firm capabilities

  Aron O'Cass;Liem Viet Ngo

  329
  Citations

• Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures

  Gary D. Gregory;Liem Viet Ngo;Munib Karavdic

  313
  Citations

• Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance

  Aron O'Cass;Liem Viet Ngo

  291
  Citations

• Balancing external adaptation and internal effectiveness: Achieving better brand performance

  Aron O'Cass;Liem Viet Ngo

  189
  Citations

• Performance implications of market orientation, marketing resources, and marketing capabilities

  Liem Viet Ngo;Aron O'Cass

  184
  Citations

• Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas

  Aron O'Cass;Nima Heirati;Liem Viet Ngo

  164
  Citations

• Winning through innovation and marketing: Lessons from Australia and Vietnam

  Aron O'Cass;Liem Viet Ngo

  153
  Citations

• Achieving customer satisfaction in services firms via branding capability and customer empowerment

  Aron O'Cass;Liem Viet Ngo

  127
  Citations

• Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation

  Liem Viet Ngo;Tania Bucic;Ashish Sinha;Vinh Nhat Lu

  91
  Citations

• Entrepreneurial orientation and social ties in transitional economies

  Ngoc Luu;Liem Viet Ngo

  89
  Citations

• Relationship marketing in Vietnam: an empirical study

  Le Nguyen Hau;Liem Viet Ngo

  86
  Citations

• Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition

  Nguyen Phong Nguyen;Liem Viet Ngo;Tania Bucic;Nguyen Dong Phong

  81
  Citations

• Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

  Jake An;Diem Khac Xuan Do;Liem Viet Ngo;Tran Ha Minh Quan

  80
  Citations

• Marketing resource-capability complementarity and firm performance in B2B firms

  Aron O'Cass;Liem Viet Ngo;Vida Siahtiri

  74
  Citations

• It takes two to tango: The role of customer empathy and resources to improve the efficacy of frontline employee empathy

  Liem Viet Ngo;Thi Nguyet Que Nguyen;Widya Paramita

  57
  Citations

• When nothing is what it seems: A digital marketing research agenda

  Ko de Ruyter;Ko de Ruyter;Debbie Isobel Keeling;Liem Viet Ngo

  51
  Citations