Kim-Shyan Fam

Kim-Shyan Fam publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Kim-Shyan Fam sits on this spectrum.

Kim-Shyan Fam D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Kim-Shyan Fam sits on this spectrum.

Best Publications

• The influence of religion on attitudes towards the advertising of controversial products

  Kim Shyan Fam;David S. Waller;B. Zafer Erdogan

  882
  Citations

• Branding universities in Asian markets

  Brendan J. Gray;Kim Shyan Fam;Violeta A. Llanes

  385
  Citations

• Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency

  Zhilin Yang;Chenting Su;Kim-Shyan Fam

  369
  Citations

• Advertising of controversial products:a cross‐cultural study

  David S. Waller;Kim‐Shyan Fam;B. Zafer Erdogan

  240
  Citations

• Attitudes towards offensive advertising: Malaysian Muslims' views

  Ernest Cyril De Run;Muhammad Mohsin Butt;Kim‐Shyan Fam;Hui Yin Jong

  221
  Citations

• Trust and the online relationship—an exploratory study from New Zealand

  Kim Shyan Fam;Thomas Foscht;Regan David Collins

  199
  Citations

• Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?

  Kim Shyan Fam;David S. Waller

  143
  Citations

• Cultural values and advertising in Malaysia: views from the industry

  David S. Waller;Kim Shyan Fam

  134
  Citations

• The influence of religion on Islamic mobile phone banking services adoption

  Susan Sun;Tiong Goh;Kim‐Shyan Fam;Yang Xue

  127
  Citations

• Exploring a consumption value model for Islamic mobile banking adoption

  Tiong Thye Goh;Norazah Mohd Suki;Kim Fam

  121
  Citations

• Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis

  Hiram Ting;Kim-Shyan Fam;Kim-Shyan Fam;Jacky Cheah Jun Hwa;James E. Richard

  117
  Citations

• In‐store marketing: a strategic perspective

  Kim Shyan Fam;Bill Merrilees;James E. Richard;Laszlo Jozsa

  88
  Citations

• Business marketing in BRIC countries

  Sergio Biggemann;Kim-Shyan Fam

  84
  Citations

• The role of renqing in mediating customer relationship investment and relationship commitment in China

  Guicheng Shi;Yizheng Shi;Allan K.K. Chan;Matthew Tingchi Liu

  83
  Citations

• Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

  Kim‐Choy Chung;David K. Holdsworth;Yongqiang Li;Kim‐Shyan Fam

  75
  Citations

• Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

  Fue Zeng;Zhilin Yang;Yongqiang Li;Kim-Shyan Fam

  71
  Citations

• Digitalization and its impact on contemporary marketing strategies and practices

  Unknown

  70
  Citations

• Agency–Client Relationship Factors Across Life-Cycle Stages

  Kim-Shyan Fam;David S. Waller

  69
  Citations

• Controversial product advertising in China: perceptions of three generational cohorts

  Kim‐Shyan Fam;David S. Waller;Fon‐Sim Ong;Zhilin Yang

  64
  Citations

• Muslim religiosity and purchase intention of different categories of Islamic financial products

  Farhana Tahmida Newaz;Kim-Shyan Fam;Revti Raman Sharma

  56
  Citations