World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
31
Citations
4823
World Ranking
2797
National Ranking
105

Best Publications

  • The influence of religion on attitudes towards the advertising of controversial products

    Kim Shyan Fam;David S. Waller;B. Zafer Erdogan

  • Branding universities in Asian markets

    Brendan J. Gray;Kim Shyan Fam;Violeta A. Llanes

  • Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency

    Zhilin Yang;Chenting Su;Kim-Shyan Fam

  • Advertising of controversial products:a cross‐cultural study

    David S. Waller;Kim‐Shyan Fam;B. Zafer Erdogan

  • Attitudes towards offensive advertising: Malaysian Muslims' views

    Ernest Cyril De Run;Muhammad Mohsin Butt;Kim‐Shyan Fam;Hui Yin Jong

  • Trust and the online relationship—an exploratory study from New Zealand

    Kim Shyan Fam;Thomas Foscht;Regan David Collins

  • Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?

    Kim Shyan Fam;David S. Waller

  • Cultural values and advertising in Malaysia: views from the industry

    David S. Waller;Kim Shyan Fam

  • The influence of religion on Islamic mobile phone banking services adoption

    Susan Sun;Tiong Goh;Kim‐Shyan Fam;Yang Xue

  • Exploring a consumption value model for Islamic mobile banking adoption

    Tiong Thye Goh;Norazah Mohd Suki;Kim Fam

  • Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis

    Hiram Ting;Kim-Shyan Fam;Kim-Shyan Fam;Jacky Cheah Jun Hwa;James E. Richard

  • In‐store marketing: a strategic perspective

    Kim Shyan Fam;Bill Merrilees;James E. Richard;Laszlo Jozsa

  • Business marketing in BRIC countries

    Sergio Biggemann;Kim-Shyan Fam

  • The role of renqing in mediating customer relationship investment and relationship commitment in China

    Guicheng Shi;Yizheng Shi;Allan K.K. Chan;Matthew Tingchi Liu

  • Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

    Kim‐Choy Chung;David K. Holdsworth;Yongqiang Li;Kim‐Shyan Fam

  • Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

    Fue Zeng;Zhilin Yang;Yongqiang Li;Kim-Shyan Fam

  • Digitalization and its impact on contemporary marketing strategies and practices

    Unknown

  • Agency–Client Relationship Factors Across Life-Cycle Stages

    Kim-Shyan Fam;David S. Waller

  • Controversial product advertising in China: perceptions of three generational cohorts

    Kim‐Shyan Fam;David S. Waller;Fon‐Sim Ong;Zhilin Yang

  • Muslim religiosity and purchase intention of different categories of Islamic financial products

    Farhana Tahmida Newaz;Kim-Shyan Fam;Revti Raman Sharma

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