Kim-Shyan Fam

Best Publications

• The influence of religion on attitudes towards the advertising of controversial products

  Kim Shyan Fam;David S. Waller;B. Zafer Erdogan

  882
  Citations

• Branding universities in Asian markets

  Brendan J. Gray;Kim Shyan Fam;Violeta A. Llanes

  385
  Citations

• Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency

  Zhilin Yang;Chenting Su;Kim-Shyan Fam

  369
  Citations

• Advertising of controversial products:a cross‐cultural study

  David S. Waller;Kim‐Shyan Fam;B. Zafer Erdogan

  240
  Citations

• Attitudes towards offensive advertising: Malaysian Muslims' views

  Ernest Cyril De Run;Muhammad Mohsin Butt;Kim‐Shyan Fam;Hui Yin Jong

  221
  Citations

• Trust and the online relationship—an exploratory study from New Zealand

  Kim Shyan Fam;Thomas Foscht;Regan David Collins

  199
  Citations

• Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?

  Kim Shyan Fam;David S. Waller

  143
  Citations

• Cultural values and advertising in Malaysia: views from the industry

  David S. Waller;Kim Shyan Fam

  134
  Citations

• The influence of religion on Islamic mobile phone banking services adoption

  Susan Sun;Tiong Goh;Kim‐Shyan Fam;Yang Xue

  127
  Citations

• Exploring a consumption value model for Islamic mobile banking adoption

  Tiong Thye Goh;Norazah Mohd Suki;Kim Fam

  121
  Citations

• Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis

  Hiram Ting;Kim-Shyan Fam;Kim-Shyan Fam;Jacky Cheah Jun Hwa;James E. Richard

  117
  Citations

• In‐store marketing: a strategic perspective

  Kim Shyan Fam;Bill Merrilees;James E. Richard;Laszlo Jozsa

  88
  Citations

• Business marketing in BRIC countries

  Sergio Biggemann;Kim-Shyan Fam

  84
  Citations

• The role of renqing in mediating customer relationship investment and relationship commitment in China

  Guicheng Shi;Yizheng Shi;Allan K.K. Chan;Matthew Tingchi Liu

  83
  Citations

• Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

  Kim‐Choy Chung;David K. Holdsworth;Yongqiang Li;Kim‐Shyan Fam

  75
  Citations

• Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

  Fue Zeng;Zhilin Yang;Yongqiang Li;Kim-Shyan Fam

  71
  Citations

• Digitalization and its impact on contemporary marketing strategies and practices

  Unknown

  70
  Citations

• Agency–Client Relationship Factors Across Life-Cycle Stages

  Kim-Shyan Fam;David S. Waller

  69
  Citations

• Controversial product advertising in China: perceptions of three generational cohorts

  Kim‐Shyan Fam;David S. Waller;Fon‐Sim Ong;Zhilin Yang

  64
  Citations

• Muslim religiosity and purchase intention of different categories of Islamic financial products

  Farhana Tahmida Newaz;Kim-Shyan Fam;Revti Raman Sharma

  56
  Citations