His primary areas of investigation include Strategic management, Public relations, Marketing, Knowledge management and Competition. His study explores the link between Strategic management and topics such as Corporate social performance that cross with problems in Reputational risk. His Corporate reputation study in the realm of Public relations connects with subjects such as Siege.
In general Marketing, his work in Brand equity, Marketing management and Brand management is often linked to Employer branding and Product management linking many areas of study. His Knowledge management research is multidisciplinary, relying on both Social economy, Interpersonal relationship and Social group. His study in the fields of Competitive dynamics under the domain of Competition overlaps with other disciplines such as IBM.
His primary scientific interests are in Marketing, Public relations, Corporate branding, Stakeholder and Best practice. His research in Marketing tackles topics such as Competition which are related to areas like Profitability index. Much of his study explores Public relations relationship to Identity.
His Corporate branding research incorporates themes from Corporate communication, Corporate governance and Benchmarking. His Best practice study integrates concerns from other disciplines, such as Corporate reputation, Corporate social responsibility and Balanced scorecard. The Strategic management study combines topics in areas such as Strategic business unit and Corporate social performance.
Charles J. Fombrun focuses on Marketing, Public relations, Corporate branding, Stakeholder and Best practice. His biological study spans a wide range of topics, including Stakeholder management and Advertising. His work on Social responsibility as part of general Public relations study is frequently linked to Business value, therefore connecting diverse disciplines of science.
His Corporate branding research includes themes of Corporate communication, Corporate governance and Identity. His Best practice research includes elements of Corporate reputation, Corporate social responsibility, Publicity and Reputation management. When carried out as part of a general Corporate social responsibility research project, his work on Corporate social performance is frequently linked to work in Stock and Simple correlation, therefore connecting diverse disciplines of study.
The scientist’s investigation covers issues in Public relations, Stakeholder, Corporate branding, Marketing and Identity. His study in Public relations is interdisciplinary in nature, drawing from both Quality and Consistency. Charles J. Fombrun has included themes like Business ethics, Competitive advantage, Stakeholder engagement and Best practice in his Stakeholder study.
In his research on the topic of Corporate branding, Corporate security and Knowledge management is strongly related with Corporate communication. His work on Scale, Content validity and Nomological network as part of general Marketing research is often related to Transparency and Internal validity, thus linking different fields of science. His work carried out in the field of Corporate social responsibility brings together such families of science as Balance, Globalization, Strategic planning and Personalization.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
What's in a Name? Reputation Building and Corporate Strategy
Charles Fombrun;Mark Shanley.
Reputation: Realizing Value from the Corporate Image
Charles J. Fombrun.
Strategic Human Resource Management
Charles J. Fombrun;Noel M. Tichy;Mary Anne Devanna.
THE REPUTATIONAL LANDSCAPE
Charles Fombrun;Cees van Riel.
The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
Charles J Fombrun;Naomi A Gardberg;Joy M Sever.
Social Network Analysis For Organizations
Noel M. Tichy;Michael L. Tushman;Charles Fombrun.
Fame & fortune : how successful companies build winning reputations
Charles J Fombrun;C. B. M Van Riel.
Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk
Charles J. Fombrun;Naomi A. Gardberg;Michael L. Barnett.
Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Cees B.M. Van Riel;Charles J. Fombrun.
Collective Strategy: Social Ecology of Organizational Environments.
W. Graham Astley;Charles J. Fombrun.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: