What is he best known for?
The fields of study he is best known for:
- Management
- Marketing
- Strategic management
His primary areas of investigation include Strategic management, Public relations, Marketing, Knowledge management and Competition.
His study explores the link between Strategic management and topics such as Corporate social performance that cross with problems in Reputational risk.
His Corporate reputation study in the realm of Public relations connects with subjects such as Siege.
In general Marketing, his work in Brand equity, Marketing management and Brand management is often linked to Employer branding and Product management linking many areas of study.
His Knowledge management research is multidisciplinary, relying on both Social economy, Interpersonal relationship and Social group.
His study in the fields of Competitive dynamics under the domain of Competition overlaps with other disciplines such as IBM.
His most cited work include:
- Strategic Human Resource Management (3567 citations)
- What's in a Name? Reputation Building and Corporate Strategy (3525 citations)
- Reputation: Realizing Value from the Corporate Image (2287 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, Public relations, Corporate branding, Stakeholder and Best practice.
His research in Marketing tackles topics such as Competition which are related to areas like Profitability index.
Much of his study explores Public relations relationship to Identity.
His Corporate branding research incorporates themes from Corporate communication, Corporate governance and Benchmarking.
His Best practice study integrates concerns from other disciplines, such as Corporate reputation, Corporate social responsibility and Balanced scorecard.
The Strategic management study combines topics in areas such as Strategic business unit and Corporate social performance.
He most often published in these fields:
- Marketing (29.85%)
- Public relations (28.36%)
- Corporate branding (20.90%)
What were the highlights of his more recent work (between 2002-2017)?
- Marketing (29.85%)
- Public relations (28.36%)
- Corporate branding (20.90%)
In recent papers he was focusing on the following fields of study:
Charles J. Fombrun focuses on Marketing, Public relations, Corporate branding, Stakeholder and Best practice.
His biological study spans a wide range of topics, including Stakeholder management and Advertising.
His work on Social responsibility as part of general Public relations study is frequently linked to Business value, therefore connecting diverse disciplines of science.
His Corporate branding research includes themes of Corporate communication, Corporate governance and Identity.
His Best practice research includes elements of Corporate reputation, Corporate social responsibility, Publicity and Reputation management.
When carried out as part of a general Corporate social responsibility research project, his work on Corporate social performance is frequently linked to work in Stock and Simple correlation, therefore connecting diverse disciplines of study.
Between 2002 and 2017, his most popular works were:
- Corporate Citizenship: Creating Intangible Assets Across Institutional Environments (538 citations)
- Fame & fortune : how successful companies build winning reputations (471 citations)
- Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management (378 citations)
In his most recent research, the most cited papers focused on:
- Management
- Marketing
- Strategic management
The scientist’s investigation covers issues in Public relations, Stakeholder, Corporate branding, Marketing and Identity.
His study in Public relations is interdisciplinary in nature, drawing from both Quality and Consistency.
Charles J. Fombrun has included themes like Business ethics, Competitive advantage, Stakeholder engagement and Best practice in his Stakeholder study.
In his research on the topic of Corporate branding, Corporate security and Knowledge management is strongly related with Corporate communication.
His work on Scale, Content validity and Nomological network as part of general Marketing research is often related to Transparency and Internal validity, thus linking different fields of science.
His work carried out in the field of Corporate social responsibility brings together such families of science as Balance, Globalization, Strategic planning and Personalization.
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