World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
32
Citations
7918
World Ranking
2580
National Ranking
416

Best Publications

  • ONLINE SURVEYS IN MARKETING RESEARCH: PROS AND CONS

    Janet Ilieva;Steve Baron;Nigel M. Healey

  • STUDENT PERCEPTIONS OF SERVICE QUALITY IN A UK UNIVERSITY BUSINESS AND MANAGEMENT FACULTY

    Brenda M. Oldfield;Steve Baron

  • Retailing Management

    Unknown

  • Decision-Making Behaviour of Potential Higher Education Students

    Yvonne J. Moogan;Steve Baron;Kim Harris

  • Services Marketing: Text and Cases

    Steve Baron;Kim Harris

  • Consumers as resource integrators

    Steve Baron;Kim Harris

  • Beyond technology acceptance: understanding consumer practice

    Steve Baron;Anthony Patterson;Kim Harris

  • Consumer-to-Consumer Conversations in Service Settings:

    Kim Harris;Steve Baron

  • A Systems Perspective on Markets: Toward a Research Agenda

    Stephen L. Vargo;Kaisa Koskela-Huotari;Steve Baron;Bo Edvardsson

  • Theatrical service experiences: Dramatic script development with employees

    Richard Harris;Kim Harris;Steve Baron

  • Timings and trade‐offs in the marketing of higher education courses: a conjoint approach

    Yvonne J. Moogan;Steve Baron;Steve Bainbridge

  • Individual Customers? Use and Integration of Resources: Empirical Findings and Organizational Implications in the Context of Value Co-creation

    Steve Baron;Gary Warnaby

  • Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers

    Steve Baron;Kim Harris;Barry J. Davies

  • Customers as oral participants in a service setting

    Kim Harris;Steve Baron;Julie Ratcliffe

  • Service(s) marketing research: Developments and directions

    Steve Hunter-Jones P. Baron;G Warnaby;Pippa Hunter-Jones

  • Relationship Marketing: A Consumer Experience Approach

    S Baron;A Conway;G Warnaby

  • Retail Theater: The “Intended Effect” of the Performance

    Steve Baron;Kim Harris;Richard Harris

  • Customer participation in retail service: lessons from Brecht

    Kim Harris;Richard Harris;Steve Baron

  • Understanding the Consumer Experience: It's 'Good To Talk'

    Kim Harris;Steve Baron;Cathy Parker

  • Unpopular education : schooling and social democracy in England since 1944

    Steve Baron

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