Steve Baron

Best Publications

• ONLINE SURVEYS IN MARKETING RESEARCH: PROS AND CONS

  Janet Ilieva;Steve Baron;Nigel M. Healey

  1089
  Citations

• STUDENT PERCEPTIONS OF SERVICE QUALITY IN A UK UNIVERSITY BUSINESS AND MANAGEMENT FACULTY

  Brenda M. Oldfield;Steve Baron

  892
  Citations

• Retailing Management

  Unknown

  635
  Citations

• Decision-Making Behaviour of Potential Higher Education Students

  Yvonne J. Moogan;Steve Baron;Kim Harris

  456
  Citations

• Services Marketing: Text and Cases

  Steve Baron;Kim Harris

  386
  Citations

• Consumers as resource integrators

  Steve Baron;Kim Harris

  317
  Citations

• Beyond technology acceptance: understanding consumer practice

  Steve Baron;Anthony Patterson;Kim Harris

  257
  Citations

• Consumer-to-Consumer Conversations in Service Settings:

  Kim Harris;Steve Baron

  242
  Citations

• A Systems Perspective on Markets: Toward a Research Agenda

  Stephen L. Vargo;Kaisa Koskela-Huotari;Steve Baron;Bo Edvardsson

  235
  Citations

• Theatrical service experiences: Dramatic script development with employees

  Richard Harris;Kim Harris;Steve Baron

  218
  Citations

• Timings and trade‐offs in the marketing of higher education courses: a conjoint approach

  Yvonne J. Moogan;Steve Baron;Steve Bainbridge

  202
  Citations

• Individual Customers? Use and Integration of Resources: Empirical Findings and Organizational Implications in the Context of Value Co-creation

  Steve Baron;Gary Warnaby

  196
  Citations

• Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers

  Steve Baron;Kim Harris;Barry J. Davies

  175
  Citations

• Customers as oral participants in a service setting

  Kim Harris;Steve Baron;Julie Ratcliffe

  159
  Citations

• Service(s) marketing research: Developments and directions

  Steve Hunter-Jones P. Baron;G Warnaby;Pippa Hunter-Jones

  158
  Citations

• Relationship Marketing: A Consumer Experience Approach

  S Baron;A Conway;G Warnaby

  143
  Citations

• Retail Theater: The “Intended Effect” of the Performance

  Steve Baron;Kim Harris;Richard Harris

  143
  Citations

• Customer participation in retail service: lessons from Brecht

  Kim Harris;Richard Harris;Steve Baron

  141
  Citations

• Understanding the Consumer Experience: It's 'Good To Talk'

  Kim Harris;Steve Baron;Cathy Parker

  137
  Citations

• Unpopular education : schooling and social democracy in England since 1944

  Steve Baron

  115
  Citations