Steve Baron

Steve Baron publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Steve Baron sits on this spectrum.

Steve Baron D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Steve Baron sits on this spectrum.

Best Publications

• ONLINE SURVEYS IN MARKETING RESEARCH: PROS AND CONS

  Janet Ilieva;Steve Baron;Nigel M. Healey

  1089
  Citations

• STUDENT PERCEPTIONS OF SERVICE QUALITY IN A UK UNIVERSITY BUSINESS AND MANAGEMENT FACULTY

  Brenda M. Oldfield;Steve Baron

  892
  Citations

• Retailing Management

  Unknown

  635
  Citations

• Decision-Making Behaviour of Potential Higher Education Students

  Yvonne J. Moogan;Steve Baron;Kim Harris

  456
  Citations

• Services Marketing: Text and Cases

  Steve Baron;Kim Harris

  386
  Citations

• Consumers as resource integrators

  Steve Baron;Kim Harris

  317
  Citations

• Beyond technology acceptance: understanding consumer practice

  Steve Baron;Anthony Patterson;Kim Harris

  257
  Citations

• Consumer-to-Consumer Conversations in Service Settings:

  Kim Harris;Steve Baron

  242
  Citations

• A Systems Perspective on Markets: Toward a Research Agenda

  Stephen L. Vargo;Kaisa Koskela-Huotari;Steve Baron;Bo Edvardsson

  235
  Citations

• Theatrical service experiences: Dramatic script development with employees

  Richard Harris;Kim Harris;Steve Baron

  218
  Citations

• Timings and trade‐offs in the marketing of higher education courses: a conjoint approach

  Yvonne J. Moogan;Steve Baron;Steve Bainbridge

  202
  Citations

• Individual Customers? Use and Integration of Resources: Empirical Findings and Organizational Implications in the Context of Value Co-creation

  Steve Baron;Gary Warnaby

  196
  Citations

• Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers

  Steve Baron;Kim Harris;Barry J. Davies

  175
  Citations

• Customers as oral participants in a service setting

  Kim Harris;Steve Baron;Julie Ratcliffe

  159
  Citations

• Service(s) marketing research: Developments and directions

  Steve Hunter-Jones P. Baron;G Warnaby;Pippa Hunter-Jones

  158
  Citations

• Relationship Marketing: A Consumer Experience Approach

  S Baron;A Conway;G Warnaby

  143
  Citations

• Retail Theater: The “Intended Effect” of the Performance

  Steve Baron;Kim Harris;Richard Harris

  143
  Citations

• Customer participation in retail service: lessons from Brecht

  Kim Harris;Richard Harris;Steve Baron

  141
  Citations

• Understanding the Consumer Experience: It's 'Good To Talk'

  Kim Harris;Steve Baron;Cathy Parker

  137
  Citations

• Unpopular education : schooling and social democracy in England since 1944

  Steve Baron

  115
  Citations