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D-Index & Metrics

Business and Management

D-Index
38
Citations
9698
World Ranking
1822
National Ranking
108

Overview

Hean Tat Keh is affiliated with Monash University in Australia and has a research focus primarily within the fields of Business, Management and Accounting as well as Psychology. Their work spans subfields including Marketing, Social Psychology, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Literature and Literary Theory.

The scientist's research topics cover various areas related to consumer behavior and social influence, including:

  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • Media Influence and Health
  • Cultural Differences and Values
  • Psychology of Social Influence
  • Behavioral Health and Interventions

Hean Tat Keh has published in multiple academic venues. Frequent places of publication include:

  • Journal of Business Research
  • Marketing Letters
  • Journal of Consumer Research
  • Journal of Service Theory and Practice
  • Journal of the Academy of Marketing Science

Recent papers authored by Hean Tat Keh highlight a cross-section of consumer research and service-oriented topics, including:

  • Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption, 2020, Journal of Consumer Research
  • The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery, 2020, Journal of Business Research
  • Customer participation and well-being: the roles of service experience, customer empowerment and social support, 2020, Journal of Service Theory and Practice
  • Feeling the values: How pride and awe differentially enhance consumers' sustainable behavioral intentions, 2023, Journal of the Academy of Marketing Science
  • Customer perceptions of frontline employees' extra-role helping behaviors, 2020, Journal of Services Marketing

Collaboration is a notable component of the scientist's academic work, with frequent co-authors including:

  • Yan Li
  • Chuang Wei
  • Maggie Wenjing Liu
  • Xiaoyu Wang
  • Jiemiao Chen

Best Publications

  • The effects of entrepreneurial orientation and marketing information on the performance of SMEs

    Hean Tat Keh;Thi Tuyet Mai Nguyen;Hwei Ping Ng

  • Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆

    Hean Tat Keh;Yi Xie

  • Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs:

    Hean Tat Keh;Maw Der Foo;Boon Chong Lim

  • Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards

    Hean Tat Keh;Yih Hwai Lee

  • Efficiency, effectiveness and productivity of marketing in services

    Hean Tat Keh;Singfat Chu;Jiye Xu

  • Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

    Singfat Chu;Hean Tat Keh

  • How Do Price Fairness Perceptions Differ Across Culture

    Lisa E . Bolton;Hean Tat Keh;Joseph W . Alba

  • Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?

    Carlos J. Torelli;Ayşegül Özsomer;Sergio W. Carvalho;Hean Tat Keh

  • Retail customers as partial employees in service provision: A conceptual framework

    Hean Tat Keh;Chi Wei Teo

  • Modelling hybrid distribution channels: a game-theoretic analysis

    Seong Yong Park;Hean Tat Keh

  • Retail productivity and scale economies at the firm level: a DEA approach

    Hean Tat Keh;Singfat Chu

  • Customer Reactions to Service Separation

    Hean Tat Keh;Jun Pang

  • The effects of R&D and advertising on firm value: an examination of manufacturing and nonmanufacturing firms

    Yew Kee Ho;H.T. Keh;Jin Mei Ong

  • The Complexities of Perceived Risk in Cross-Cultural Services Marketing

    Hean Tat Keh;Jin Sun

  • A re-examination of service standardization versus customization from the consumer’s perspective

    Ying Ding;Hean Tat Keh

  • Perceptions of Culture in Multicultural Space Joint Presentation of Images From Two Cultures Increases In-Group Attribution of Culture-Typical Characteristics

    Chi Yue Chiu;LeeAnn Mallorie;Hean Tat Keh;Wilbert Law

  • Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level

    Ying Ding;Hean Tat Keh

  • The Effects of Advertising and Brand Value on Future Operating and Market Performance

    Li Li Eng;Hean Tat Keh

  • Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption

    Li Yan;Hean Tat Keh;Jiemiao Chen

  • The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery

    Chuang Wei;Maggie Wenjing Liu;Hean Tat Keh

  • Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space

    Carlos J. Torelli;Chi Yue Chiu;Kim pong Tam;Al K.C. Au

  • The Beautiful, the Cheerful, and the Helpful: The Effects of Service Employee Attributes on Customer Satisfaction

    Hean Tat Keh;Run Ren;Sally Rao Hill;Xuan Li

Frequent Co-Authors

Chi-Yue Chiu
Chi-Yue Chiu Chinese University of Hong Kong
Joseph W. Alba
Joseph W. Alba University of Florida
Jochen Wirtz
Jochen Wirtz National University of Singapore
Kim-Pong Tam
Kim-Pong Tam Hong Kong University of Science and Technology

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