Isabel Buil

Isabel Buil publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Isabel Buil sits on this spectrum.

Isabel Buil D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Isabel Buil sits on this spectrum.

Best Publications

• Transformational leadership and employee performance: The role of identification, engagement and proactive personality

  Isabel Buil;Eva Martínez;Jorge Matute

  869
  Citations

• Examining the role of advertising and sales promotions in brand equity creation

  Isabel Buil;Leslie de Chernatony;Leslie de Chernatony;Eva Martínez

  799
  Citations

• Consumer engagement with self-expressive brands: brand love and WOM outcomes

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  723
  Citations

• The influence of brand equity on consumer responses

  Isabel Buil;Eva Martínez;Leslie de Chernatony

  647
  Citations

• A cross‐national validation of the consumer‐based brand equity scale

  Isabel Buil;Leslie de Chernatony;Eva Martínez

  483
  Citations

• Enhancing user engagement: The role of gamification in mobile apps

  Paula Bitrián;Isabel Buil;Sara Catalán

  345
  Citations

• Building bank brands:how leadership behavior influences employee commitment

  Elaine Wallace;Leslie de Chernatony;Leslie de Chernatony;Isabel Buil

  222
  Citations

• Facebook ‘friendship’ and brand advocacy

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  196
  Citations

• From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

  Isabel Buil;Eva Martínez;Jorge Matute

  188
  Citations

• Who Likes You and Why? A typology of Facebook Fans

  Elaine Wallace;Isabel Buil;Leslie de Chernatony;Michael Hogan

  170
  Citations

• Brand extension strategies: perceived fit, brand type, and culture influences

  Isabel Buil;Leslie de Chernatony;Leif E. Hem

  167
  Citations

• Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  151
  Citations

• The importance of corporate brand identity in business management: An application to the UK banking sector

  Isabel Buil;Sara Catalán;Eva Martínez

  151
  Citations

• Medición del valor de marca desde un enfoque formativo

  Isabel Buil;Eva Martínez;Leslie de Chernatony

  134
  Citations

• Methodological issues in cross-cultural research: An overview and recommendations

  Isabel Buil;Leslie de Chernatony;Eva Martínez

  128
  Citations

• ‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  101
  Citations

• How Leadership and Commitment Influence Bank Employees' Adoption of their Bank's Values.

  Elaine Wallace;Leslie de Chernatony;Leslie de Chernatony;Isabel Buil

  92
  Citations

• Consumer response to gift promotions

  Teresa Montaner;Leslie de Chernatony;Isabel Buil

  88
  Citations

• Factors influencing consumer evaluations of gift promotions

  Isabel Buil;Leslie de Chernatony;Teresa Montaner

  86
  Citations

• Encouraging intrinsic motivation in management training: The use of business simulation games

  Isabel Buil;Sara Catalán;Eva Martínez

  79
  Citations