World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
33
Citations
6866
World Ranking
2440
National Ranking
47

Best Publications

  • Transformational leadership and employee performance: The role of identification, engagement and proactive personality

    Isabel Buil;Eva Martínez;Jorge Matute

  • Examining the role of advertising and sales promotions in brand equity creation

    Isabel Buil;Leslie de Chernatony;Leslie de Chernatony;Eva Martínez

  • Consumer engagement with self-expressive brands: brand love and WOM outcomes

    Elaine Wallace;Isabel Buil;Leslie de Chernatony

  • The influence of brand equity on consumer responses

    Isabel Buil;Eva Martínez;Leslie de Chernatony

  • A cross‐national validation of the consumer‐based brand equity scale

    Isabel Buil;Leslie de Chernatony;Eva Martínez

  • Enhancing user engagement: The role of gamification in mobile apps

    Paula Bitrián;Isabel Buil;Sara Catalán

  • Building bank brands:how leadership behavior influences employee commitment

    Elaine Wallace;Leslie de Chernatony;Leslie de Chernatony;Isabel Buil

  • Facebook ‘friendship’ and brand advocacy

    Elaine Wallace;Isabel Buil;Leslie de Chernatony

  • From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

    Isabel Buil;Eva Martínez;Jorge Matute

  • Who Likes You and Why? A typology of Facebook Fans

    Elaine Wallace;Isabel Buil;Leslie de Chernatony;Michael Hogan

  • Brand extension strategies: perceived fit, brand type, and culture influences

    Isabel Buil;Leslie de Chernatony;Leif E. Hem

  • Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes

    Elaine Wallace;Isabel Buil;Leslie de Chernatony

  • The importance of corporate brand identity in business management: An application to the UK banking sector

    Isabel Buil;Sara Catalán;Eva Martínez

  • Medición del valor de marca desde un enfoque formativo

    Isabel Buil;Eva Martínez;Leslie de Chernatony

  • Methodological issues in cross-cultural research: An overview and recommendations

    Isabel Buil;Leslie de Chernatony;Eva Martínez

  • ‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

    Elaine Wallace;Isabel Buil;Leslie de Chernatony

  • How Leadership and Commitment Influence Bank Employees' Adoption of their Bank's Values.

    Elaine Wallace;Leslie de Chernatony;Leslie de Chernatony;Isabel Buil

  • Consumer response to gift promotions

    Teresa Montaner;Leslie de Chernatony;Isabel Buil

  • Factors influencing consumer evaluations of gift promotions

    Isabel Buil;Leslie de Chernatony;Teresa Montaner

  • Encouraging intrinsic motivation in management training: The use of business simulation games

    Isabel Buil;Sara Catalán;Eva Martínez

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