Isabel Buil

Best Publications

• Transformational leadership and employee performance: The role of identification, engagement and proactive personality

  Isabel Buil;Eva Martínez;Jorge Matute

  869
  Citations

• Examining the role of advertising and sales promotions in brand equity creation

  Isabel Buil;Leslie de Chernatony;Leslie de Chernatony;Eva Martínez

  799
  Citations

• Consumer engagement with self-expressive brands: brand love and WOM outcomes

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  723
  Citations

• The influence of brand equity on consumer responses

  Isabel Buil;Eva Martínez;Leslie de Chernatony

  647
  Citations

• A cross‐national validation of the consumer‐based brand equity scale

  Isabel Buil;Leslie de Chernatony;Eva Martínez

  483
  Citations

• Enhancing user engagement: The role of gamification in mobile apps

  Paula Bitrián;Isabel Buil;Sara Catalán

  345
  Citations

• Building bank brands:how leadership behavior influences employee commitment

  Elaine Wallace;Leslie de Chernatony;Leslie de Chernatony;Isabel Buil

  222
  Citations

• Facebook ‘friendship’ and brand advocacy

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  196
  Citations

• From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

  Isabel Buil;Eva Martínez;Jorge Matute

  188
  Citations

• Who Likes You and Why? A typology of Facebook Fans

  Elaine Wallace;Isabel Buil;Leslie de Chernatony;Michael Hogan

  170
  Citations

• Brand extension strategies: perceived fit, brand type, and culture influences

  Isabel Buil;Leslie de Chernatony;Leif E. Hem

  167
  Citations

• Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  151
  Citations

• The importance of corporate brand identity in business management: An application to the UK banking sector

  Isabel Buil;Sara Catalán;Eva Martínez

  151
  Citations

• Medición del valor de marca desde un enfoque formativo

  Isabel Buil;Eva Martínez;Leslie de Chernatony

  134
  Citations

• Methodological issues in cross-cultural research: An overview and recommendations

  Isabel Buil;Leslie de Chernatony;Eva Martínez

  128
  Citations

• ‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

  Elaine Wallace;Isabel Buil;Leslie de Chernatony

  101
  Citations

• How Leadership and Commitment Influence Bank Employees' Adoption of their Bank's Values.

  Elaine Wallace;Leslie de Chernatony;Leslie de Chernatony;Isabel Buil

  92
  Citations

• Consumer response to gift promotions

  Teresa Montaner;Leslie de Chernatony;Isabel Buil

  88
  Citations

• Factors influencing consumer evaluations of gift promotions

  Isabel Buil;Leslie de Chernatony;Teresa Montaner

  86
  Citations

• Encouraging intrinsic motivation in management training: The use of business simulation games

  Isabel Buil;Sara Catalán;Eva Martínez

  79
  Citations