World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
37
Citations
11994
World Ranking
1912
National Ranking
783

Overview

Haemoon Oh is affiliated with the University of South Carolina in the United States. Their research primarily focuses on the fields of Business, Management and Accounting, as well as Social Sciences. Within these broader areas, they have concentrated on subfields including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Human-Computer Interaction, and Information Systems and Management.

Haemoon Oh's scholarly work covers several main topics, such as:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Virtual Reality Applications and Impacts
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Sharing Economy and Platforms

Their publications have appeared in a variety of academic venues, including multiple articles in the following journals:

  • International Journal of Hospitality Management
  • International Journal of Contemporary Hospitality Management
  • Journal of Travel Research
  • Journal of Product & Brand Management
  • Journal of Hospitality & Tourism Research

Some of the recent papers authored or coauthored by Haemoon Oh include:

  • "Global or local brand? Hotel selection in global travel context" (2020), published in Journal of Product & Brand Management
  • "Nonlinear effects of employee engagement and satisfaction on turnover intention" (2022), published in International Journal of Contemporary Hospitality Management

Additionally, Haemoon Oh has collaborated with various colleagues, with the most frequent coauthors being:

  • Seonjeong Lee
  • Miyoung Jeong
  • Hyejo Hailey Shin
  • Minwoo Lee
  • Kevin Kam Fung So

Best Publications

  • Measuring Experience Economy Concepts: Tourism Applications:

    Haemoon Oh;Ann Marie Fiore;Miyoung Jeoung

  • Service quality, customer satisfaction, and customer value: A holistic perspective

    Haemoon Oh

  • Revisiting importance–performance analysis

    Haemoon Oh

  • The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions

    Haemoon Oh

  • Conceptualizing Web site quality and its consequences in the lodging industry

    Miyoung Jeong;Haemoon Oh;Mary Gregoire

  • Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach

    Kevin Kam Fung So;Haemoon Oh;Somang Min

  • Diners' Perceptions of Quality, Value, and Satisfaction

    Unknown

  • Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotel.

    Haemoon Oh

  • Customer satisfaction, service quality, and customer value: years 2000-2015

    Unknown

  • Motivations and Goals of Slow Tourism

    Haemoon Oh;A. George Assaf;Seyhmus Baloglu

  • Volitional degrees of gambling behaviors

    Haemoon Oh;Cathy H.C. Hsu

  • A Customer-Based Brand Equity Model for Upscale Hotels

    Cathy Hui-chun Hsu;Haemoon Oh;A. George Assaf

  • Quality function deployment: An extended framework for service quality and customer satisfaction in the hospitality industry

    Miyoung Jeong;Haemoon Oh

  • Tourists' adoption of self-service technologies at resort hotels

    Haemoon Oh;Miyoung Jeong;Seyhmus Baloglu

  • Psychological ownership theory: an exploratory application in the restaurant industry.

    Vahagn S. Asatryan;Haemoon Oh

  • Hospitality and tourism marketing: recent developments in research and future directions

    Haemoon Oh;Byeong-Yong Kim;Jee-Hye Shin

  • Effects of Brand, Price, and Risk on Customers' Value Perceptions and Behavioral Intentions in the Restaurant Industry

    Joon-Wuk Kwun;Haemoon Oh

  • How do hotel firms obtain a competitive advantage

    Byeong Yong Kim;Haemoon Oh

  • Asymmetric relationship between attribute performance and customer satisfaction: A new perspective

    Unknown

  • What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention:

    Kevin Kam Fung So;Hyunsu Kim;Haemoon Oh

  • Age- and gender-based market segmentation: a structural understanding.

    Haemoon Oh;Sara C. Parks;Frederick J. Demicco

  • Customer Satisfaction and Service Quality: A Critical Review of the Literature and Research Implications for the Hospitality Industry:

    Haemoon Oh;Sara C. Parks

  • Transaction Evaluations and Relationship Intentions

    Haemoon Oh

Frequent Co-Authors

Cathy H.C. Hsu
Cathy H.C. Hsu Hong Kong Polytechnic University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online education options in the USA opens a wide range of business and management career pathways. In addition to general business programs, many learners are pursuing niche fields such as construction management colleges, which prepare professionals for leadership roles in the growing construction sector.

Those interested in the healthcare industry often find value in earning a health administration degree online, allowing graduates to manage healthcare organizations effectively. These specialized online degrees are designed for busy adults and those seeking to transition into management roles quickly.

For students looking to save time and reduce costs, fast track degree programs can significantly accelerate graduation timelines without compromising quality. Combined with the flexibility and cost savings offered by reputable business schools online, prospective students can find programs that fit their budget and career ambitions.

No matter your interest—whether it’s general business, healthcare, or construction management—online degrees make it easier than ever to upskill and pursue new career opportunities in the USA.

Best Scientists Citing Haemoon Oh

Trending Scientists