Marsha L. Richins links relevant study fields such as Expression (computer science) and Construct (python library) in the subject of Programming language. Her Programming language research extends to the thematically linked field of Construct (python library). Qualitative research and Consumption (sociology) are all intertwined in Social science research. She integrates many fields, such as Qualitative research and Social science, in her works. Marsha L. Richins merges many fields, such as Epistemology and Materialism, in her writings. She undertakes interdisciplinary study in the fields of Materialism and Epistemology through her works. In her research, she undertakes multidisciplinary study on Advertising and Marketing. In her work, she performs multidisciplinary research in Marketing and Advertising. By researching both Public relations and Law, she produces research that crosses academic boundaries.
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A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Marsha L. Richins;Scott Dawson.
Journal of Consumer Research (1992)
Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study:
Marsha L. Richins.
Journal of Marketing (1983)
Measuring Emotions in the Consumption Experience
Marsha L. Richins.
Journal of Consumer Research (1997)
Valuing things: The public and private meanings of possessions.
Marsha L. Richins.
Journal of Consumer Research (1994)
A Theoretical Model for the Study of Product Importance Perceptions
Peter H. Bloch;Marsha L Richins.
Journal of Marketing (1983)
Social Comparison and the Idealized Images of Advertising
Marsha L. Richins.
Journal of Consumer Research (1991)
The Material Values Scale: Measurement Properties and Development of a Short Form
Marsha L. Richins.
Journal of Consumer Research (2004)
Special possessions and the expression of material values.
Marsha L. Richins.
Journal of Consumer Research (1994)
After the New Wears Off: The Temporal Context of Product Involvement
Marsha L. Richins;Peter H. Bloch.
Journal of Consumer Research (1986)
The Role of Evolvement and Opinion Leadership in Consumer Word-Of-Mouth: an Implicit Model Made Explicit
Marsha L. Richins;Teri Root-Shaffer.
ACR North American Advances (1988)
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