Hubert Gatignon

Hubert Gatignon publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Hubert Gatignon sits on this spectrum.

Hubert Gatignon D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Hubert Gatignon sits on this spectrum.

Research.com Recognitions

• Fellow of the European Marketing Academy (EMAC)
• Fellow of the European Marketing Academy (EMAC)

Best Publications

• Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

  Erin Anderson;Hubert Gatignon

  4267
  Citations

• Strategic orientation of the firm and new product performance

  Hubert Gatignon;Jean-Marc Xuereb

  3809
  Citations

• A Propositional Inventory for New Diffusion Research

  Hubert Gatignon;Thomas S. Robertson

  2145
  Citations

• The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation

  Hubert Gatignon;Erin Anderson

  2134
  Citations

• A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics

  Hubert Gatignon;Michael L. Tushman;Wendy Smith;Philip Anderson

  1484
  Citations

• Technology Diffusion: An Empirical Test of Competitive Effects:

  Hubert Gatignon;Thomas S. Robertson

  1172
  Citations

• Competitive Effects on Technology Diffusion

  Thomas S. Robertson;Hubert Gatignon

  1015
  Citations

• Strategic Orientation of the Firm and New Product Performance

  Unknown

  915
  Citations

• TECHNOLOGY DEVELOPMENT MODE: A TRANSACTION COST CONCEPTUALIZATION

  Thomas S. Robertson;Hubert Gatignon

  700
  Citations

• Modeling Multinational Diffusion Patterns: An Efficient Methodology

  Hubert Gatignon;Jehoshua Eliashberg;Thomas S. Robertson

  525
  Citations

• Technology Diffusion: An Empirical Test of Competitive Effects

  Unknown

  323
  Citations

• Determinants of competitor response time to a new product introduction

  Douglas Bowman;Hubert Gatignon

  314
  Citations

• Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

  Douglas Bowman;Hubert Gatignon

  298
  Citations

• Statistical analysis of management data

  Hubert Gatignon

  287
  Citations

• Competitive Effects on Technology Diffusion

  Unknown

  263
  Citations

• Brand Introduction Strategies and Competitive Environments

  Hubert Gatignon;Barton Weitz;Pradeep Bansal

  243
  Citations

• Competitive Reactions to Market Entry: Explaining Interfirm Differences

  Hubert Gatignon;Erin Anderson;Kristiaan Helsen

  221
  Citations

• Competitive Marketing Behavior in Industrial Markets

  Venkatram Ramaswamy;Hubert Gatignon;David J. Reibstein

  209
  Citations

• Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities:

  David J. Reibstein;Hubert Gatignon

  190
  Citations

• Modeling Marketing Interactions with Application to Salesforce Effectiveness

  Hubert Gatignon;Dominique M. Hanssens

  183
  Citations