2026 Hubert Gatignon: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	39	1698	1589	34	31	121	22662

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

1698

1589

121

22662

Research.com Recognitions

Fellow of the European Marketing Academy (EMAC)
Fellow of the European Marketing Academy (EMAC)

Best Publications

Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

Erin Anderson;Hubert Gatignon

4267
Citations
Strategic orientation of the firm and new product performance

Hubert Gatignon;Jean-Marc Xuereb

3809
Citations
A Propositional Inventory for New Diffusion Research

Hubert Gatignon;Thomas S. Robertson

2145
Citations
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation

Hubert Gatignon;Erin Anderson

2134
Citations
A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics

Hubert Gatignon;Michael L. Tushman;Wendy Smith;Philip Anderson

1484
Citations
Technology Diffusion: An Empirical Test of Competitive Effects:

Hubert Gatignon;Thomas S. Robertson

1172
Citations
Competitive Effects on Technology Diffusion

Thomas S. Robertson;Hubert Gatignon

1015
Citations
Strategic Orientation of the Firm and New Product Performance

Unknown

915
Citations
TECHNOLOGY DEVELOPMENT MODE: A TRANSACTION COST CONCEPTUALIZATION

Thomas S. Robertson;Hubert Gatignon

700
Citations
Modeling Multinational Diffusion Patterns: An Efficient Methodology

Hubert Gatignon;Jehoshua Eliashberg;Thomas S. Robertson

525
Citations
Technology Diffusion: An Empirical Test of Competitive Effects

Unknown

323
Citations
Determinants of competitor response time to a new product introduction

Douglas Bowman;Hubert Gatignon

314
Citations
Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

Douglas Bowman;Hubert Gatignon

298
Citations
Statistical analysis of management data

Hubert Gatignon

287
Citations
Competitive Effects on Technology Diffusion

Unknown

263
Citations
Brand Introduction Strategies and Competitive Environments

Hubert Gatignon;Barton Weitz;Pradeep Bansal

243
Citations
Competitive Reactions to Market Entry: Explaining Interfirm Differences

Hubert Gatignon;Erin Anderson;Kristiaan Helsen

221
Citations
Competitive Marketing Behavior in Industrial Markets

Venkatram Ramaswamy;Hubert Gatignon;David J. Reibstein

209
Citations
Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities:

David J. Reibstein;Hubert Gatignon

190
Citations
Modeling Marketing Interactions with Application to Salesforce Effectiveness

Hubert Gatignon;Dominique M. Hanssens

183
Citations