Eric Fang

Best Publications

• Effect of Service Transition Strategies on Firm Value

  Eric Fang;Robert W. Palmatier;Jan Benedict E M Steenkamp

  926
  Citations

• Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

  Eric Fang

  850
  Citations

• Influence of customer participation on creating and sharing of new product value

  Eric Fang;Robert W. Palmatier;Kenneth R. Evans

  612
  Citations

• The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

  Shaoming Zou;Eric Fang;Shuming Zhao

  585
  Citations

• Antecedents and consequences of marketing dynamic capabilities in international joint ventures

  Eric Fang;Shaoming Zou

  535
  Citations

• Effect of Service Transition Strategies on Firm Value

  Unknown

  467
  Citations

• Is neutral really neutral? The effects of neutral user-generated content on product sales

  Tanya Tang;Eric Fang;Feng Wang

  374
  Citations

• Trust at Different Organizational Levels

  Eric Fang;Robert W . Palmatier;Lisa K . Scheer;Ning Li

  357
  Citations

• Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

  Unknown

  354
  Citations

• The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

  Todd J. Arnold;Eric Fang;Robert W. Palmatier

  298
  Citations

• Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

  Eric Fang;Robert W . Palmatier;Rajdeep Grewal

  268
  Citations

• The effect of strategic alliance knowledge complementarity on new product innovativeness in china

  E. Fang

  202
  Citations

• The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

  Eric Fang

  197
  Citations

• Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China

  Eric Fang;Robert W. Palmatier;Kenneth R. Evans

  190
  Citations

• The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies

  Eric Fang;Shaoming Zou

  167
  Citations

• The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

  Jan-Benedict E. M. Steenkamp;Eric Fang

  165
  Citations

• Online Relationship Formation

  Irina V. Kozlenkova;Robert W. Palmatier;Eric Fang;Eric Fang;Bangming Xiao

  145
  Citations

• Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

  Zheng Yao;Zhi Yang;Gregory J. Fisher;Chaoqun Ma

  144
  Citations

• The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

  Eric Fang;Jongkuk Lee;Zhi Yang

  140
  Citations

• The moderating effect of goal-setting characteristics on the sales control systems--job performance relationship.

  Eric Fang;Kenneth R. Evans;Shaoming Zou

  129
  Citations