Young-Gul Kim is affiliated with the Korea Advanced Institute of Science and Technology in South Korea. Their research primarily spans the fields of social sciences and decision sciences, with a particular focus on subfields such as sociology and political science, information systems and management, management information systems, economics and econometrics, as well as management science and operations research.
The research topics covered by Young-Gul Kim center on digital marketing and social media, technology adoption and user behaviour, fintech including crowdfunding and digital finance, microfinance and financial inclusion, innovation diffusion and forecasting, behavioral health and interventions, and consumer perception and purchasing behavior.
Their recent scholarly publications include:
These publications reflect investigations into consumer motivations in crowdfunding, media context effects on advertising avoidance behavior, and motivational factors influencing subscription intentions for mobile TV services.
Young-Gul Kim has collaborated frequently with several co-authors, including Sunghan Ryu, Hyungjin Lukas Kim, Sang-Hyeak Yoon, Joo-Young Park, and Keongtae Kim. The most frequent collaborations are with Sunghan Ryu, followed by Hyungjin Lukas Kim and Sang-Hyeak Yoon.
Their work has appeared in multiple academic venues, demonstrating a multidisciplinary approach. These venues include:
Gee-Woo Bock;Robert W. Zmud;Young-Gul Kim;Jae-Nam Lee
Ji-Won Moon;Young-Gul Kim
Gee W. Bock;Young-Gul Kim
Kyung-Kwon Hong;Young-Gul Kim
Jae-Nam Lee;Young-Gul Kim
Chung‐Hoon Park;Young‐Gul Kim
Yong Sauk Hau;Byoungsoo Kim;Heeseok Lee;Young-Gul Kim
Joon Koh;Young-Gul Kim;Brian Butler;Gee-Woo Bock
Joon Koh;Young-Gul Kim
Unknown
Su Hwan Jeon;Young-Gul Kim;Joon Koh
Hyung-Su Kim;Young-Gul Kim
Ch Park Chung-Hoon Park;Yg Kim Young-Gul Kim
Jang-Hwan Lee;Young-Gul Kim
Yong Sauk Hau;Young-Gul Kim
Young-Gul Kim;Salvatore T. March
Jang-Hwan Lee;Young-Gul Kim;Min-Yong Kim
Young-Gul Kim;Sung-Ho Yu;Jang-Hwan Lee
Sunghan Ryu;Young-Gul Kim
Young-Beum Joo;Young-Gul Kim
Chung-Hoon Park;Young-Gul Kim
Jae-Nam Lee;Young-Gul Kim
Kee-Young Kwahk;Young-Gul Kim
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