Robin A. Coulter

Best Publications

• Determinants of trust in a service provider: the moderating role of length of relationship

  Keith S. Coulter;Robin A. Coulter

  944
  Citations

• Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe

  Robin A. Coulter;Linda L. Price;Lawrence Feick

  635
  Citations

• Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

  June Cotte;Robin A. Coulter;Melissa Moore

  567
  Citations

• BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

  Robert S. Moore;Claire Allison Stammerjohan;Robin A. Coulter

  468
  Citations

• Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

  Robin A. Coulter;Gerald Zaltman;Keith S. Coulter

  432
  Citations

• Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

  Yuliya Strizhakova;Robin A. Coulter;Linda L. Price

  422
  Citations

• The effects of industry knowledge on the development of trust in service relationships

  Keith S Coulter;Robin A Coulter

  339
  Citations

• Guilt appeals in advertising: What are their effects?

  Unknown

  261
  Citations

• The meanings of branded products: A cross-national scale development and meaning assessment

  Yuliya Strizhakova;Robin A. Coulter;Linda L. Price

  235
  Citations

• The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity

  Yuliya Strizhakova;Robin A. Coulter

  218
  Citations

• Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

  Yuliya Strizhakova;Robin A. Coulter;Linda L. Price

  210
  Citations

• Drivers of Local Relative to Global Brand Purchases: A Contingency Approach:

  Yuliya Strizhakova;Robin A. Coulter

  206
  Citations

• The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace

  Yuliya Strizhakova;Robin A. Coulter;Linda L. Price

  196
  Citations

• Changing faces: cosmetics opinion leadership among women in the new Hungary

  Robin A. Coulter;Lawrence F. Feick;Linda L. Price

  157
  Citations

• The long good-bye: The dissolution of customer-service provider relationships

  Robin A. Coulter;Mark Ligas

  140
  Citations

• An examination of consumer advocacy and complaining behavior in the context of service failure

  Piotr Chelminski;Robin A. Coulter

  140
  Citations

• Keeping it all without being buried alive: Understanding product retention tendency

  Kelly L. Haws;Rebecca Walker Naylor;Robin A. Coulter;William O. Bearden

  136
  Citations

• Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood

  Keith S. Coulter;Robin A. Coulter

  136
  Citations

• The Fresh Start Mindset: Transforming Consumers’ Lives

  Linda L. Price;Robin A. Coulter;Yuliya Strizhakova;Ainslie E. Schultz

  134
  Citations

• On market mavens and consumer self‐confidence: A cross‐cultural study

  Piotr Chelminski;Robin A. Coulter

  127
  Citations