World's Best Scientists 2026 revealed!
Robert C. Blattberg

Robert C. Blattberg

D-Index & Metrics

Business and Management

D-Index
30
Citations
10128
World Ranking
2896
National Ranking
1125

Robert C. Blattberg publications per year

1967: 1 publications 1968: 0 publications 1969: 0 publications 1970: 2 publications 1971: 2 publications 1972: 1 publications 1973: 3 publications 1974: 3 publications 1975: 1 publications 1976: 3 publications 1977: 1 publications 1978: 4 publications 1979: 2 publications 1980: 1 publications 1981: 5 publications 1982: 0 publications 1983: 0 publications 1984: 0 publications 1985: 0 publications 1986: 0 publications 1987: 4 publications 1988: 0 publications 1989: 2 publications 1990: 2 publications 1991: 4 publications 1992: 2 publications 1993: 2 publications 1994: 2 publications 1995: 4 publications 1996: 2 publications 1997: 2 publications 1998: 2 publications 1999: 1 publications 2000: 0 publications 2001: 2 publications 2002: 1 publications 2003: 0 publications 2004: 2 publications 2005: 1 publications 2006: 1 publications 2007: 0 publications 2008: 32 publications 2009: 2 publications 2010: 23 publications 2011: 0 publications 2012: 1 publications 2013: 0 publications 2014: 0 publications 2015: 0 publications 2016: 1 publications
1967 2016

124 publications in total across all disciplines

Robert C. Blattberg publication distribution in Business and Management in 2027

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2027. The highlighted bar marks where Robert C. Blattberg sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 99 publications — 26th percentile

26% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Robert C. Blattberg D-index placement in Business and Management in 2027

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2027. The highlighted bar marks where Robert C. Blattberg sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 30 D-Index — 5th percentile

5% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Best Publications

  • How Promotions Work

    Robert C. Blattberg;Richard Briesch;Edward J. Fox

  • Sales Promotion: Concepts, Methods and Strategies

    Robert C. Blattberg;Scott A. Neslin

  • Price-Induced Patterns of Competition

    Robert C. Blattberg;Kenneth J. Wisniewski

  • Customer Equity: Building and Managing Relationships As Valuable Assets

    Robert C. Blattberg;Gary Getz;Jacquelyn S. Thomas

  • Database Models and Managerial Intuition: 50% Model + 50% Manager

    Robert C. Blattberg;Stephen J. Hoch

  • A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

    Robert C. Blattberg;Gary D. Eppen;Joshua Lieberman

  • Identifying the Deal Prone Segment

    Robert Blattberg;Thomas Buesing;Peter Peacock;Subrata Sen

  • Interactive Marketing: Exploiting the Age of Addressability

    Unknown

  • Database Marketing: Analyzing and Managing Customers

    Robert C. Blattberg Robert C. Blattberg;Byung-Do Kim Byung-Do Kim;Scott A. Neslin Scott A. Neslin

  • Can we predict customer lifetime value

    Edward Carl Malthouse;Robert C. Blattberg

  • Sales promotion: The long and the short of it

    Robert C. Blattberg;Scott A. Neslin

  • Manage marketing by the customer equity test.

    Unknown

  • Recapturing Lost Customers

    Unknown

  • The Marketing Information Revolution

    Robert C. Blattberg;Rashi Glazer;John D. Little

  • Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations

    Robert C. Blattberg;Edward I. George

  • Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

    Robert C. Blattberg;Edward Carl Malthouse;Scott A. Neslin

  • Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

    Unknown

  • Database Marketing

    Unknown

  • A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

    Unknown

  • Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing

    Byung-Do Kim;Robert C. Blattberg;Peter E. Rossi

Frequent Co-Authors

Stephen J. Hoch
Stephen J. Hoch University of Pennsylvania
Edward I. George
Edward I. George University of Pennsylvania
Scott A. Neslin
Scott A. Neslin Dartmouth College
Thomas J. Sargent
Thomas J. Sargent New York University
Peter E. Rossi
Peter E. Rossi University of California, Los Angeles

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