Robert C. Blattberg

Best Publications

• How Promotions Work

  Robert C. Blattberg;Richard Briesch;Edward J. Fox

  1206
  Citations

• Sales Promotion: Concepts, Methods and Strategies

  Robert C. Blattberg;Scott A. Neslin

  1057
  Citations

• Price-Induced Patterns of Competition

  Robert C. Blattberg;Kenneth J. Wisniewski

  958
  Citations

• Customer Equity: Building and Managing Relationships As Valuable Assets

  Robert C. Blattberg;Gary Getz;Jacquelyn S. Thomas

  759
  Citations

• Database Models and Managerial Intuition: 50% Model + 50% Manager

  Robert C. Blattberg;Stephen J. Hoch

  633
  Citations

• A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

  Robert C. Blattberg;Gary D. Eppen;Joshua Lieberman

  449
  Citations

• Identifying the Deal Prone Segment

  Robert Blattberg;Thomas Buesing;Peter Peacock;Subrata Sen

  439
  Citations

• Interactive Marketing: Exploiting the Age of Addressability

  Unknown

  425
  Citations

• Database Marketing: Analyzing and Managing Customers

  Robert C. Blattberg Robert C. Blattberg;Byung-Do Kim Byung-Do Kim;Scott A. Neslin Scott A. Neslin

  424
  Citations

• Can we predict customer lifetime value

  Edward Carl Malthouse;Robert C. Blattberg

  307
  Citations

• Sales promotion: The long and the short of it

  Robert C. Blattberg;Scott A. Neslin

  254
  Citations

• Manage marketing by the customer equity test.

  Unknown

  247
  Citations

• Recapturing Lost Customers

  Unknown

  240
  Citations

• The Marketing Information Revolution

  Robert C. Blattberg;Rashi Glazer;John D. Little

  230
  Citations

• Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations

  Robert C. Blattberg;Edward I. George

  230
  Citations

• Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

  Robert C. Blattberg;Edward Carl Malthouse;Scott A. Neslin

  221
  Citations

• Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

  Unknown

  193
  Citations

• Database Marketing

  Unknown

  168
  Citations

• A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

  Unknown

  143
  Citations

• Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing

  Byung-Do Kim;Robert C. Blattberg;Peter E. Rossi

  141
  Citations