What is he best known for?
The fields of study he is best known for:
- Marketing
- Microeconomics
- Advertising
His scientific interests lie mostly in Marketing, Advertising, Consumer behaviour, Consumer learning and Operations research.
His Marketing study often links to related topics such as Product placement.
Stephen J. Hoch has researched Advertising in several fields, including Set and Complete information.
His study in Consumer behaviour is interdisciplinary in nature, drawing from both Brand choice and Anchoring.
His research integrates issues of Quality and Statistical hypothesis testing in his study of Consumer learning.
His Operations research study overlaps with Weighting, Decision support system, Intuition, Database model and Rule of thumb.
His most cited work include:
- Time-inconsistent Preferences and Consumer Self-Control (962 citations)
- Managing What Consumers Learn from Experience (868 citations)
- Consumer Learning: Advertising and the Ambiguity of Product Experience (757 citations)
What are the main themes of his work throughout his whole career to date?
Stephen J. Hoch mostly deals with Marketing, Advertising, Social psychology, Cognitive psychology and Consumer behaviour.
With his scientific publications, his incorporates both Marketing and Promotion.
His work in the fields of Advertising, such as Store brand and Brand choice, overlaps with other areas such as Product and Consumption.
His Store brand research is multidisciplinary, incorporating elements of National brand and Private label.
His Consumer behaviour research is multidisciplinary, relying on both Spillover effect and Superordinate goals.
His Quality study integrates concerns from other disciplines, such as Consumer learning, Competition and Knowledge level.
He most often published in these fields:
- Marketing (41.30%)
- Advertising (32.61%)
- Social psychology (17.39%)
What were the highlights of his more recent work (between 2005-2014)?
- Marketing (41.30%)
- Intuition (6.52%)
- Microeconomics (6.52%)
In recent papers he was focusing on the following fields of study:
Stephen J. Hoch mainly investigates Marketing, Intuition, Microeconomics, Consumer choice and Positive economics.
His Advertising research extends to Marketing, which is thematically connected.
Intuition combines with fields such as Weighting, Business forecasting, Database model, Marketing mix modeling and Operations research in his investigation.
The Reservation price, Willingness to pay and Price premium research Stephen J. Hoch does as part of his general Microeconomics study is frequently linked to other disciplines of science, such as Buyer's premium and Mid price, therefore creating a link between diverse domains of science.
The various areas that he examines in his Consumer choice study include Loyalty and Consumer behaviour.
Between 2005 and 2014, his most popular works were:
- The Presence of Variety Reduces Perceived Quantity (40 citations)
- The Psychology of Decisions to Abandon Waits for Service (35 citations)
- Dynamics of price premiums in loyalty programs (8 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Microeconomics
- Social psychology
Stephen J. Hoch mainly focuses on Marketing, Salient, Server, Queue and Waiting time.
His study in Marketing focuses on Consumer choice in particular.
He integrates many fields, such as Salient and engineering, in his works.
Stephen J. Hoch integrates Colored with Social psychology in his research.
Server is integrated with Work, Service and Field data in his research.
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