Kyung Hoon Kim

Best Publications

• Brand equity in hospital marketing

  Kyung Hoon Kim;Kang Sik Kim;Dong Yul Kim;Jong Ho Kim

  438
  Citations

• Increasing customer equity of luxury fashion brands through nurturing consumer attitude

  Kyung Hoon Kim;Eunju Ko;Bing Xu;Yoosun Han

  217
  Citations

• Sustainable marketing activities of traditional fashion market and brand loyalty

  Jaesuk Jung;Sang Jin Kim;Kyung Hoon Kim

  205
  Citations

• Cross‐national market segmentation in the fashion industry

  Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim

  171
  Citations

• How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

  Eun Ju Lee;Hanah Choi;Jinghe Han;Dong Hyun Kim

  134
  Citations

• Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image ☆

  Kyung Hoon Kim;Byung Joo Jeon;Hong Seob Jung;Wei Lu

  116
  Citations

• The effect of environmental cues on the purchase intention of sustainable products

  Eung Jin Lee;Joonheui Bae;Kyung Hoon Kim

  96
  Citations

• Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

  Chunlin Yuan;Hakil Moon;Shuman Wang;Xiaolei Yu

  93
  Citations

• The influence of flow experience in the augmented reality context on psychological ownership

  Chunlin Yuan;Shuman Wang;Xiaolei Yu;Kyung Hoon Kim

  92
  Citations

• Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry

  Yang Sun;Kyung Hoon Kim;Juran Kim

  86
  Citations

• A Cross Cultural Study of Antecedents of Purchase Intention for Sports Shoes in Korea and China

  Ko Eunju;Kyung Hoon Kim;Hao Zhang

  84
  Citations

• The influence of parasocial relationship in fashion web on customer equity

  Chun Lin Yuan;Hakil Moon;Kyung Hoon Kim;Shuman Wang

  81
  Citations

• Sustainable fashion index model and its implication

  Huanzhang Wang;Honglei Liu;Sang Jin Kim;Kyung Hoon Kim

  78
  Citations

• Measures of perceived sustainability

  Juran Kim;Charles R. Taylor;Kyung Hoon Kim;Ki Hoon Lee

  73
  Citations

• Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention

  Kyeong Kook Jang;Joonheui Bae;Kyung Hoon Kim

  57
  Citations

• The metaverse experience in luxury brands

  Unknown

  55
  Citations

• The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior

  Jaesu Kim;Kyung Hoon Kim;Tony C. Garrett;Heonsoo Jung

  55
  Citations

• Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design

  Hong Seob Jung;Kyung Hoon Kim;Chang Han Lee

  52
  Citations

• Relationship between service quality and customer equity in traditional markets

  Huanzhang Wang;Kyung Hoon Kim;Eunju Ko;Honglei Liu

  52
  Citations

• Do Confucian principles enhance sustainable marketing and customer equity

  Yang Sun;Tony C. Garrett;Kyung Hoon Kim

  46
  Citations