Kyung Hoon Kim

Kyung Hoon Kim publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Kyung Hoon Kim sits on this spectrum.

Kyung Hoon Kim D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Kyung Hoon Kim sits on this spectrum.

Best Publications

• Brand equity in hospital marketing

  Kyung Hoon Kim;Kang Sik Kim;Dong Yul Kim;Jong Ho Kim

  438
  Citations

• Increasing customer equity of luxury fashion brands through nurturing consumer attitude

  Kyung Hoon Kim;Eunju Ko;Bing Xu;Yoosun Han

  217
  Citations

• Sustainable marketing activities of traditional fashion market and brand loyalty

  Jaesuk Jung;Sang Jin Kim;Kyung Hoon Kim

  205
  Citations

• Cross‐national market segmentation in the fashion industry

  Eunju Ko;Eunyoung Kim;Charles R. Taylor;Kyung Hoon Kim

  171
  Citations

• How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

  Eun Ju Lee;Hanah Choi;Jinghe Han;Dong Hyun Kim

  134
  Citations

• Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image ☆

  Kyung Hoon Kim;Byung Joo Jeon;Hong Seob Jung;Wei Lu

  116
  Citations

• The effect of environmental cues on the purchase intention of sustainable products

  Eung Jin Lee;Joonheui Bae;Kyung Hoon Kim

  96
  Citations

• Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

  Chunlin Yuan;Hakil Moon;Shuman Wang;Xiaolei Yu

  93
  Citations

• The influence of flow experience in the augmented reality context on psychological ownership

  Chunlin Yuan;Shuman Wang;Xiaolei Yu;Kyung Hoon Kim

  92
  Citations

• Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry

  Yang Sun;Kyung Hoon Kim;Juran Kim

  86
  Citations

• A Cross Cultural Study of Antecedents of Purchase Intention for Sports Shoes in Korea and China

  Ko Eunju;Kyung Hoon Kim;Hao Zhang

  84
  Citations

• The influence of parasocial relationship in fashion web on customer equity

  Chun Lin Yuan;Hakil Moon;Kyung Hoon Kim;Shuman Wang

  81
  Citations

• Sustainable fashion index model and its implication

  Huanzhang Wang;Honglei Liu;Sang Jin Kim;Kyung Hoon Kim

  78
  Citations

• Measures of perceived sustainability

  Juran Kim;Charles R. Taylor;Kyung Hoon Kim;Ki Hoon Lee

  73
  Citations

• Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention

  Kyeong Kook Jang;Joonheui Bae;Kyung Hoon Kim

  57
  Citations

• The metaverse experience in luxury brands

  Unknown

  55
  Citations

• The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior

  Jaesu Kim;Kyung Hoon Kim;Tony C. Garrett;Heonsoo Jung

  55
  Citations

• Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design

  Hong Seob Jung;Kyung Hoon Kim;Chang Han Lee

  52
  Citations

• Relationship between service quality and customer equity in traditional markets

  Huanzhang Wang;Kyung Hoon Kim;Eunju Ko;Honglei Liu

  52
  Citations

• Do Confucian principles enhance sustainable marketing and customer equity

  Yang Sun;Tony C. Garrett;Kyung Hoon Kim

  46
  Citations