Yung Kyun Choi

Yung Kyun Choi publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Yung Kyun Choi sits on this spectrum.

Yung Kyun Choi D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Yung Kyun Choi sits on this spectrum.

Best Publications

• Visual Touch in Virtual Environments: An Exploratory Study of Presence, Multimodal Interfaces, and Cross-Modal Sensory Illusions

  Frank Biocca;Jin Kim;Yung Choi

  316
  Citations

• Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers

  Yung Kyun Choi;Jang‐Sun Hwang;Sally J. McMillan

  234
  Citations

• The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence

  Yung Kyun Choi;Gordon E. Miracle;Frank Biocca

  232
  Citations

• THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis

  Yung Kyun Choi;Gordon E. Miracle

  169
  Citations

• E-WOM messaging on social media: Social ties, temporal distance, and message concreteness

  Yung Kyun Choi;Yuri Seo;Sukki Yoon

  152
  Citations

• Self-construal's role in mobile TV acceptance: Extension of TAM across cultures

  Yung Kyun Choi;Jeff W. Totten

  147
  Citations

• When Intrusive Can Be Likable

  Sukki Yoon;Yung Kyun Choi;Sujin Song

  139
  Citations

• How do 3-dimensional images promote products on the Internet?

  Yung Kyun Choi;Charles R. Taylor

  135
  Citations

• Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

  Yuri Seo;Xiaozhu Li;Yung Kyun Choi;Sukki Yoon

  123
  Citations

• Image proximity in advertising appeals: Spatial distance and product types

  Kyuha Kim;Sungmi Lee;Yung Kyun Choi

  108
  Citations

• Higher education service quality and student satisfaction, institutional image, and behavioral intention

  Unknown

  104
  Citations

• Motivators for the intention to use mobile TV

  Yung Kyun Choi;Juran Kim;Sally J. McMillan

  100
  Citations

• Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity

  Haiyun Zhu;Mikyoung Kim;Yung Kyun Choi

  94
  Citations

• Matching luxury brand appeals with attitude functions on social media across cultures

  Yung Kyun Choi;Yuri Seo;Udo Wagner;Sukki Yoon

  89
  Citations

• Augmented reality advertising via a mobile app

  Unknown

  84
  Citations

• Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

  Yeonshin Kim;Tae Hyun Baek;Sukki Yoon;Sangdo Oh

  77
  Citations

• Nudging to Reduce the Perceived Threat of Coronavirus

  Jungkeun Kim;Marilyn Giroux;Hector Gonzalez-Jimenez;Seongsoo Jang

  69
  Citations

• The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry

  Kacy Kim;Sukki Yoon;Yung Kyun Choi

  66
  Citations

• In “likes” we trust: likes, disclosures and firm-serving motives on social media

  Yuri Seo;Jungkeun Kim;Yung Kyun Choi;Xiaozhu Li

  64
  Citations

• COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

  Jungkeun Kim;Jooyoung Park;Jaeseok Lee;Seongseop Kim

  62
  Citations