Yung Kyun Choi

Best Publications

• Visual Touch in Virtual Environments: An Exploratory Study of Presence, Multimodal Interfaces, and Cross-Modal Sensory Illusions

  Frank Biocca;Jin Kim;Yung Choi

  316
  Citations

• Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers

  Yung Kyun Choi;Jang‐Sun Hwang;Sally J. McMillan

  234
  Citations

• The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence

  Yung Kyun Choi;Gordon E. Miracle;Frank Biocca

  232
  Citations

• THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis

  Yung Kyun Choi;Gordon E. Miracle

  169
  Citations

• E-WOM messaging on social media: Social ties, temporal distance, and message concreteness

  Yung Kyun Choi;Yuri Seo;Sukki Yoon

  152
  Citations

• Self-construal's role in mobile TV acceptance: Extension of TAM across cultures

  Yung Kyun Choi;Jeff W. Totten

  147
  Citations

• When Intrusive Can Be Likable

  Sukki Yoon;Yung Kyun Choi;Sujin Song

  139
  Citations

• How do 3-dimensional images promote products on the Internet?

  Yung Kyun Choi;Charles R. Taylor

  135
  Citations

• Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

  Yuri Seo;Xiaozhu Li;Yung Kyun Choi;Sukki Yoon

  123
  Citations

• Image proximity in advertising appeals: Spatial distance and product types

  Kyuha Kim;Sungmi Lee;Yung Kyun Choi

  108
  Citations

• Higher education service quality and student satisfaction, institutional image, and behavioral intention

  Unknown

  104
  Citations

• Motivators for the intention to use mobile TV

  Yung Kyun Choi;Juran Kim;Sally J. McMillan

  100
  Citations

• Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity

  Haiyun Zhu;Mikyoung Kim;Yung Kyun Choi

  94
  Citations

• Matching luxury brand appeals with attitude functions on social media across cultures

  Yung Kyun Choi;Yuri Seo;Udo Wagner;Sukki Yoon

  89
  Citations

• Augmented reality advertising via a mobile app

  Unknown

  84
  Citations

• Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

  Yeonshin Kim;Tae Hyun Baek;Sukki Yoon;Sangdo Oh

  77
  Citations

• Nudging to Reduce the Perceived Threat of Coronavirus

  Jungkeun Kim;Marilyn Giroux;Hector Gonzalez-Jimenez;Seongsoo Jang

  69
  Citations

• The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry

  Kacy Kim;Sukki Yoon;Yung Kyun Choi

  66
  Citations

• In “likes” we trust: likes, disclosures and firm-serving motives on social media

  Yuri Seo;Jungkeun Kim;Yung Kyun Choi;Xiaozhu Li

  64
  Citations

• COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

  Jungkeun Kim;Jooyoung Park;Jaeseok Lee;Seongseop Kim

  62
  Citations