Angela Y. Lee

Best Publications

• Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

  Angela Y. Lee;Jennifer L. Aaker

  2188
  Citations

• “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

  Jennifer L. Aaker;Angela Y. Lee

  1855
  Citations

• “I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment

  Wendi L. Gardner;Shira Gabriel;Angela Y. Lee

  1535
  Citations

• The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

  Angela Y. Lee;Jennifer L. Aaker;Wendi L. Gardner

  1509
  Citations

• The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

  Angela Y. Lee;Aparna A. Labroo

  1194
  Citations

• Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

  Angela Y. Lee;Punam Anand Keller;Brian Sternthal

  792
  Citations

• The Role of Regulatory Focus in Preference Construction

  Jing Wang;Angela Y . Lee

  550
  Citations

• Understanding Regulatory Fit

  Jennifer L. Aaker;Angela Y. Lee

  546
  Citations

• The Effects of Positive Mood on Memory

  Angela Y. Lee;Brian Sternthal

  466
  Citations

• The Effects of Positive Mood on Memory

  Angela Y. Lee;Brian Sternthal

  464
  Citations

• Between Two Brands: A Goal Fluency Account of Brand Evaluation

  Aparna A. Labroo;Angela Y. Lee

  417
  Citations

• It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

  Hakkyun Kim;Akshay R. Rao;Angela Y. Lee

  393
  Citations

• The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited

  Angela Y. Lee

  385
  Citations

• Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice:

  Angela Y. Lee

  350
  Citations

• Motivations for promotion and prevention

  Daniel C. Molden;Angela Y. Lee;E. Tory Higgins

  338
  Citations

• Be Fit and Be Strong: Mastering Self‐Regulation through Regulatory Fit

  Jiewen Hong;Angela Y. Lee

  335
  Citations

• Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals

  Jiewen Hong;Angela Y. Lee

  251
  Citations

• Looking into the Future: A Match between Self-View and Temporal Distance

  Guergana Spassova;Angela Y Lee

  223
  Citations

• When a Threat to the Brand Is a Threat to the Self The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

  Monika Lisjak;Angela Y. Lee;Wendi L. Gardner

  128
  Citations

• The Algorithmic Crystal: Conceptualizing the Self through Algorithmic Personalization on TikTok

  Unknown

  127
  Citations