World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
36
Citations
15634
World Ranking
6319
National Ranking
3030

Best Publications

  • Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

    Angela Y. Lee;Jennifer L. Aaker

  • “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

    Jennifer L. Aaker;Angela Y. Lee

  • “I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment

    Wendi L. Gardner;Shira Gabriel;Angela Y. Lee

  • The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

    Angela Y. Lee;Jennifer L. Aaker;Wendi L. Gardner

  • The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

    Angela Y. Lee;Aparna A. Labroo

  • Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

    Angela Y. Lee;Punam Anand Keller;Brian Sternthal

  • The Role of Regulatory Focus in Preference Construction

    Jing Wang;Angela Y . Lee

  • Understanding Regulatory Fit

    Jennifer L. Aaker;Angela Y. Lee

  • The Effects of Positive Mood on Memory

    Angela Y. Lee;Brian Sternthal

  • The Effects of Positive Mood on Memory

    Angela Y. Lee;Brian Sternthal

  • Between Two Brands: A Goal Fluency Account of Brand Evaluation

    Aparna A. Labroo;Angela Y. Lee

  • It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

    Hakkyun Kim;Akshay R. Rao;Angela Y. Lee

  • The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited

    Angela Y. Lee

  • Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice:

    Angela Y. Lee

  • Motivations for promotion and prevention

    Daniel C. Molden;Angela Y. Lee;E. Tory Higgins

  • Be Fit and Be Strong: Mastering Self‐Regulation through Regulatory Fit

    Jiewen Hong;Angela Y. Lee

  • Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals

    Jiewen Hong;Angela Y. Lee

  • Looking into the Future: A Match between Self-View and Temporal Distance

    Guergana Spassova;Angela Y Lee

  • When a Threat to the Brand Is a Threat to the Self The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

    Monika Lisjak;Angela Y. Lee;Wendi L. Gardner

  • The Algorithmic Crystal: Conceptualizing the Self through Algorithmic Personalization on TikTok

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