Jacqueline K. Eastman

Best Publications

• Status Consumption in Consumer Behavior: Scale Development and Validation

  Jacqueline K. Eastman;Ronald E. Goldsmith;Leisa Reinecke Flynn

  1475
  Citations

• Opinion Leaders and Opinion Seekers: Two New Measurement Scales

  Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman

  1231
  Citations

• Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them

  Joe Bocchi;Jacqueline K. Eastman;Cathy Owens Swift

  492
  Citations

• The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

  Jacqueline K. Eastman;Jun Liu

  442
  Citations

• The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student

  Jacqueline K. Eastman;Bill Fredenberger;David Campbell;Stephen Calvert

  408
  Citations

• The generality/specificity issue in consumer innovativeness research

  Ronald E. Goldsmith;Jon B. Freiden;Jacqueline K. Eastman

  383
  Citations

• The elderly's uses and attitudes towards the Internet

  Jacqueline K. Eastman;Rajesh Iyer

  344
  Citations

• Materialism and Consumer Ethics: An Exploratory Study

  James A. Muncy;Jacqueline K. Eastman

  321
  Citations

• The elderly's internet usage: an updated look

  Tim Reisenwitz;Rajesh Iyer;David B. Kuhlmeier;Jacqueline K. Eastman

  247
  Citations

• New Horizons in Distance Education: The Online Learner-Centered Marketing Class

  Jacqueline K. Eastman;Cathy Owens Swift

  204
  Citations

• Academic Dishonesty: Are Business Students Different From Other College Students?

  Rajesh Iyer;Jacqueline K. Eastman

  200
  Citations

• The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership

  Jacqueline K. Eastman;Rajesh Iyer;Sara Liao-Troth;Donnie F. Williams

  189
  Citations

• The King and Summers opinion leadership scale: Revision and refinement

  Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman

  179
  Citations

• The Elderly and Their Attitudes Toward the Internet: The Impact on Internet Use, Purchase, and Comparison Shopping

  Rajesh Iyer;Jacqueline K. Eastman

  158
  Citations

• The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications

  Jacqueline K. Eastman;Rajesh Iyer

  153
  Citations

• Perceptions of Status Consumption and the Economy

  Jacqueline K. Eastman;Kevin L. Eastman

  138
  Citations

• Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status

  Jacqueline K. Eastman;Kevin L. Eastman

  118
  Citations

• The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation

  Jacqueline K. Eastman;Rajesh Iyer;Stephanie P. Thomas

  110
  Citations

• Artificial intelligence consumer behavior: A hybrid review and research agenda

  Unknown

  106
  Citations

• A story to sell: The influence of storytelling on consumers' purchasing behavior

  Unknown

  104
  Citations