World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
37
Citations
8978
World Ranking
1933
National Ranking
792

Best Publications

  • Status Consumption in Consumer Behavior: Scale Development and Validation

    Jacqueline K. Eastman;Ronald E. Goldsmith;Leisa Reinecke Flynn

  • Opinion Leaders and Opinion Seekers: Two New Measurement Scales

    Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman

  • Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them

    Joe Bocchi;Jacqueline K. Eastman;Cathy Owens Swift

  • The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

    Jacqueline K. Eastman;Jun Liu

  • The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student

    Jacqueline K. Eastman;Bill Fredenberger;David Campbell;Stephen Calvert

  • The generality/specificity issue in consumer innovativeness research

    Ronald E. Goldsmith;Jon B. Freiden;Jacqueline K. Eastman

  • The elderly's uses and attitudes towards the Internet

    Jacqueline K. Eastman;Rajesh Iyer

  • Materialism and Consumer Ethics: An Exploratory Study

    James A. Muncy;Jacqueline K. Eastman

  • The elderly's internet usage: an updated look

    Tim Reisenwitz;Rajesh Iyer;David B. Kuhlmeier;Jacqueline K. Eastman

  • New Horizons in Distance Education: The Online Learner-Centered Marketing Class

    Jacqueline K. Eastman;Cathy Owens Swift

  • Academic Dishonesty: Are Business Students Different From Other College Students?

    Rajesh Iyer;Jacqueline K. Eastman

  • The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership

    Jacqueline K. Eastman;Rajesh Iyer;Sara Liao-Troth;Donnie F. Williams

  • The King and Summers opinion leadership scale: Revision and refinement

    Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman

  • The Elderly and Their Attitudes Toward the Internet: The Impact on Internet Use, Purchase, and Comparison Shopping

    Rajesh Iyer;Jacqueline K. Eastman

  • The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications

    Jacqueline K. Eastman;Rajesh Iyer

  • Perceptions of Status Consumption and the Economy

    Jacqueline K. Eastman;Kevin L. Eastman

  • Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status

    Jacqueline K. Eastman;Kevin L. Eastman

  • The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation

    Jacqueline K. Eastman;Rajesh Iyer;Stephanie P. Thomas

  • Artificial intelligence consumer behavior: A hybrid review and research agenda

    Unknown

  • A story to sell: The influence of storytelling on consumers' purchasing behavior

    Unknown

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