Leisa Reinecke Flynn

Best Publications

• Status Consumption in Consumer Behavior: Scale Development and Validation

  Jacqueline K. Eastman;Ronald E. Goldsmith;Leisa Reinecke Flynn

  1475
  Citations

• Opinion Leaders and Opinion Seekers: Two New Measurement Scales

  Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman

  1231
  Citations

• A Short, Reliable Measure of Subjective Knowledge

  Leisa Reinecke Flynn;Ronald E. Goldsmith

  1176
  Citations

• Identifying Innovators in Consumer Product Markets

  Ronald Goldsmith;Leisa Reinecke Flynn

  482
  Citations

• Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions.

  G. Y. Koo;J. Quarterman;L. Flynn

  369
  Citations

• INNOVATIVE CONSUMERS AND MARKET MAVENS

  Ronald E. Goldsmith;Leisa R. Flynn;Elizabeth B. Goldsmith

  366
  Citations

• A Validation of the Goldsmith and Hofacker Innovativeness Scale

  Leisa Reinecke Flynn;Ronald E. Goldsmith

  324
  Citations

• Application of the personal involvement inventory in marketing

  Leisa Reinecke Flynn;Ronald E. Goldsmith

  303
  Citations

• Status Consumption and Price Sensitivity

  Ronald E. Goldsmith;Leisa R. Flynn;Daekwan Kim

  298
  Citations

• Theory and measurement of consumer innovativeness: A transnational evaluation

  Ronald E. Goldsmith;François d’Hauteville;Leisa R. Flynn

  257
  Citations

• Price sensitivity and innovativeness for fashion among Korean consumers.

  Ronald E Goldsmith;Daekwan Kim;Leisa R Flynn;Wan-Min Kim

  246
  Citations

• Four Subtle Sins in Scale Development: Some Suggestions for Strengthening the Current Paradigm:

  Leisa Reinecke Flynn;Dawn Pearcy

  210
  Citations

• Psychological and behavioral drivers of online clothing purchase

  Ronald E. Goldsmith;Leisa R. Flynn

  190
  Citations

• Materialistic, brand engaged and status consuming consumers and clothing behaviors

  Ronald E. Goldsmith;Leisa R. Flynn;Ronald A. Clark

  188
  Citations

• The King and Summers opinion leadership scale: Revision and refinement

  Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman

  179
  Citations

• Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared

  Ronald E. Goldsmith;Leisa R. Flynn

  171
  Citations

• Identifying Innovators in Consumer Service Markets

  Leisa Reinecke Flynn;Ronald E. Goldsmith

  168
  Citations

• The Self-Concept of Fashion Leaders:

  Ronald E. Goldsmith;Leisa Reinecke Flynn;Mary Ann Moore

  166
  Citations

• Materialism and brand engagement as shopping motivations

  Ronald E. Goldsmith;Leisa R. Flynn;Ronald A. Clark

  149
  Citations

• The etiology of the frugal consumer

  Ronald E. Goldsmith;Leisa Reinecke Flynn;Ronald A. Clark

  123
  Citations