Abhijit Guha was affiliated with the University of Toronto in Canada. Their research spanned Business, Management and Accounting as well as Engineering, with a significant focus on Marketing and Artificial Intelligence. Their scholarly work reflected a blend of these disciplines, covering topics such as AI in service interactions, digital marketing and social media, consumer retail behavior studies, blockchain technology applications and security, technology adoption and user behaviour, ethics and social impacts of AI, and consumer behavior in brand consumption and identification.
Guha's publication record included a range of papers predominantly published between 2021 and 2023. Notable papers comprised:
Their research often intersected with other scholars, frequently coauthoring with individuals such as Dhruv Grewal, Cinthia B. Satornino, Elisa B. Schweiger, Krushna Mohan Das, and Marc Becker.
Guha published multiple papers in key academic journals including:
Their work addressed core themes in the marketing and technology landscape, contributing to the understanding of how artificial intelligence impacts retail and consumer interactions, as well as exploring ethical and social implications associated with these technologies.
Cameron W. Brennan;Roel G W Verhaak;Aaron McKenna;Benito Campos
Jeremy Schwartzentruber;Andrey Korshunov;Xiao Yang Liu;David T.W. Jones
Khalid Al-Nedawi;Brian Meehan;Johann Micallef;Vladimir Lhotak
Thomas Davenport;Abhijit Guha;Dhruv Grewal;Timna Bressgott
Michael D. Taylor;Helen Poppleton;Christine Fuller;Xiaoping Su
Devendra Singh;Joseph Minhow Chan;Pietro Zoppoli;Francesco Niola;Francesco Niola
Amparo Wolf;Sameer Agnihotri;Johann Micallef;Joydeep Mukherjee
Hendrik Witt;Stephen C. Mack;Marina Ryzhova;Sebastian Bender;Sebastian Bender
Abhijit Guha;Kathleen Dashner;Peter L. Mc Black;John A. Wagner
Abhijit Guha;Abhijit Guha;Matthias M Feldkamp;Nelson Lau;Gerry Boss
Hao Ding;Luba Roncari;Luba Roncari;Patrick Shannon;Xiaoli Wu
Matthias M. Feldkamp;Prateek Lala;Nelson Lau;Luba Roncari
Ajay Pandita;Kenneth D. Aldape;Gelareh Zadeh;Abhijit Guha
John Provias;Kevin Claffey;Leslie delAguila;Nelson Lau
John H. Sampson;Gary Archer;Christoph Pedain;Eva Wembacher-Schröder
Sophia S. Cheon;Qingxia Wei;Ananta Gurung;Andrew Youn
Amparo Wolf;Sameer Agnihotri;Abhijit Guha
Janusz Rak;Abhijit Guha
Richard G Perrin;Abhijit Guha;Abhijit Guha;Abhijit Guha
Cameron W. Brennan;Roel G. W. Verhaak;Aaron Mckenna;Benito Campos
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