William L. Cron

Best Publications

• The role of goal orientation following performance feedback.

  Don VandeWalle;William L. Cron;John W. Slocum Jr.

  1090
  Citations

• The Influence of Goal Orientation and Self-Regulation Tactics on Sales Performance: A Longitudinal Field Test

  Don VandeWalle;Steven P. Brown;William L. Cron;John W. Slocum Jr.

  958
  Citations

• A Maximum Likelihood Methodology for Clusterwise Linear Regression

  Wayne S. DeSarbo;William L. Cron

  683
  Citations

• Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance

  Steven P. Brown;William L. Cron;John W. Slocum

  650
  Citations

• The relationship between computerization and performance: A strategy for maximizing the economic benefits of computerization

  William L. Cron;Marion G. Sobol

  547
  Citations

• Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers.

  Ronald E. Michaels;William L. Cron;Alan J. Dubinsky;Erich A. Joachimsthaler

  457
  Citations

• Assessing Trade Show Functions and Performance: An Exploratory Study:

  Roger A. Kerin;William L. Cron

  428
  Citations

• The Influence of Career Stages on Salespeople's Job Attitudes, Work Perceptions, and Performance:

  William L. Cron;John W. Slocum

  373
  Citations

• Business Strategy and the Management of Plateaued Employees

  John W. Slocum;William L. Cron;Richard W. Hansen;Sallie Rawlings

  359
  Citations

• Economic dependency on work: A moderator of the relationship between organizational commitment and performance.

  Joan F. Brett;William L. Cron;John W. Slocum

  345
  Citations

• Industrial Salesperson Development: A Career Stages Perspective:

  William L Cron

  327
  Citations

• Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance

  Unknown

  322
  Citations

• Life stage versus career stage: A comparative test of the theories of Levinson and Super

  Suzyn Ornstein;William L. Cron;John W. Slocum

  311
  Citations

• A process for evaluating retail store efficiency: a restricted DEA approach

  Rhonda R Thomas;Richard S Barr;William L Cron;John W Slocum

  298
  Citations

• Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance: A Longitudinal Study

  Steven P. Brown;William L. Cron;John W. Slocum

  296
  Citations

• Job attitudes and performance during three career stages

  John W Slocum;William L Cron

  271
  Citations

• The Role of Goal Orientation on Negative Emotions and Goal Setting When Initial Performance Falls Short of One's Performance Goal.

  William L. Cron;John W. Slocum;Don VandeWalle;Qingbo Fu

  229
  Citations

• The Influence of Career Stages on Components of Salesperson Motivation

  William L. Cron;Alan J. Dubinsky;Ronald E. Michaels

  221
  Citations

• Salesperson Selection, Training, and Development: Trends, Implications, and Research Opportunities

  William L. Cron;Greg W. Marshall;Jagdip Singh;Rosann L. Spiro

  206
  Citations

• Executive summary of the Brakke management and behavior study.

  William L. Cron;John V. Slocum;David B. Goodnight;John O. Volk

  186
  Citations