What is he best known for?
The fields of study he is best known for:
- World War II
- Marketing
- Management
His primary areas of investigation include Marketing, Higher education, Focus group, Word of mouth and International education.
His Marketing study integrates concerns from other disciplines, such as Variety and Process.
His Variety research incorporates themes from Country of origin and Institution.
His Process research includes elements of Marketing management and Industrial organization.
His work carried out in the field of Higher education brings together such families of science as Developing country, Face, Development economics and Globalization.
His Focus group research includes themes of Exploratory research and Social psychology, Consumer behaviour.
His most cited work include:
- ¿Push-Pull¿ Factors Influencing International Student Destination Choice (802 citations)
- Critical success factors for international education marketing (321 citations)
- Factors influencing word of mouth effectiveness: receiver perspectives (315 citations)
What are the main themes of his work throughout his whole career to date?
Tim Mazzarol mostly deals with Marketing, Small business, Industrial organization, Entrepreneurship and Process.
Tim Mazzarol has researched Marketing in several fields, including Higher education and Value.
His study in Small business is interdisciplinary in nature, drawing from both Small firm, Cash flow and Owner managers.
His studies deal with areas such as Investment, Commerce, Innovation management and Strategic management as well as Industrial organization.
His Strategic management research is multidisciplinary, incorporating perspectives in Strategic financial management and Strategic planning.
The various areas that Tim Mazzarol examines in his Entrepreneurship study include Context, Management, Public relations and Small to medium enterprises.
He most often published in these fields:
- Marketing (27.40%)
- Small business (19.49%)
- Industrial organization (17.51%)
What were the highlights of his more recent work (between 2018-2021)?
- Small business (19.49%)
- Process (11.02%)
- Work (6.21%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Small business, Process, Work, Marketing and Industrial organization.
His work deals with themes such as Small firm, Cash flow and Financial management, which intersect with Small business.
His Process research is multidisciplinary, relying on both New product development, Risk management, Entrepreneurship and Process management.
He integrates many fields, such as Marketing and Co operative, in his works.
His Industrial organization research incorporates elements of Strategic marketing and Strategic management.
His Owner managers study incorporates themes from Variety and Common sense.
Between 2018 and 2021, his most popular works were:
- Member loyalty and WOM in co-operative and mutual enterprises (3 citations)
- Innovation in Small Firms (2 citations)
- Risk Management in Innovation (2 citations)
In his most recent research, the most cited papers focused on:
- World War II
- Management
- Marketing
His scientific interests lie mostly in Small business, Industrial organization, Small firm, Biopharmaceutical and Strategic marketing.
His work on Small business management as part of general Small business study is frequently connected to Failure rate, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
His Small business management study combines topics from a wide range of disciplines, such as Engineering management, Risk capital, Economy, Public policy and Workbook.
Tim Mazzarol interconnects Innovation diffusion, Substitution, Selection and Diffusion in the investigation of issues within Industrial organization.
His Small firm study combines topics in areas such as Microeconomics, Valuation, Consolidation and Purchasing.
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