2026 Pei-Luen Patrick Rau: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Computer Science	44	7506	7287	986	980	285	9384
Social Sciences and Humanities	45	3840	3540	59	58	326	9778

Overview

Pei-Luen Patrick Rau is affiliated with Tsinghua University in China and has a multidisciplinary research profile spanning psychology, computer science, and social sciences. Their work primarily engages with subfields such as social psychology, sociology and political science, artificial intelligence, cognitive neuroscience, and experimental and cognitive psychology.

Their research addresses a variety of topics, including:

AI in Service Interactions
Human-Automation Interaction and Safety
Color perception and design
Social Robot Interaction and Human-Robot Interaction (HRI)
Impact of Technology on Adolescents
Digital Marketing and Social Media
Technology Adoption and User Behaviour

Notable recent publications cover diverse themes and venues. Examples include:

"Measuring user competence in using artificial intelligence: validity and reliability of artificial intelligence literacy scale," 2022, Behaviour and Information Technology
"Tools or peers? Impacts of anthropomorphism level and social role on emotional attachment and disclosure tendency towards intelligent agents," 2022, Computers in Human Behavior
"Has facial recognition technology been misused? A public perception model of facial recognition scenarios," 2021, Computers in Human Behavior
"Cognitive Behavioral Therapy-Based Short-Term Abstinence Intervention for Problematic Social Media Use: Improved Well-Being and Underlying Mechanisms," 2020, Psychiatric Quarterly
"Effect of relative status on responsibility attributions in human-robot collaboration: Mediating role of sense of responsibility and moderating role of power distance orientation," 2021, Computers in Human Behavior

Pei-Luen Patrick Rau has published extensively in several academic venues. Frequent publication outlets include:

International Journal of Human-Computer Interaction
Computers in Human Behavior
International Journal of Social Robotics
SSRN Electronic Journal
AHFE international

The scientist has contributed to academic book publications through prominent publishers such as Springer Science+Business Media and Springer Nature. Key published works include:

Cross-Cultural Design. Applications in Health, Learning, Communication, and Creativity (2020)
Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments (2020)
HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies (2020)
HCI International 2021 - Late Breaking Papers: Design and User Experience (2021)
HCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction (2022)
Human-Automation Interaction (2022)

In collaboration, Pei-Luen Patrick Rau frequently works with several coauthors, including Xin Lei, Pin-Hsuan Chen, Hanjing Huang, Xiaojun Lai, and Jingyu Zhao.

Best Publications

Understanding lurkers in online communities: A literature review

Unknown

590
Citations
A Cross-cultural Study: Effect of Robot Appearance and Task

Dingjun Li;Dingjun Li;Pei-Luen Patrick Rau;Ye Li

521
Citations
Measuring user competence in using artificial intelligence: validity and reliability of artificial intelligence literacy scale

Unknown

507
Citations
Seven HCI Grand Challenges

Constantine Stephanidis;Gavriel Salvendy;Margherita Antona;Jessie Y. C. Chen

486
Citations
Using mobile communication technology in high school education: Motivation, pressure, and learning performance

Pei-Luen Patrick Rau;Qin Gao;Li-Mei Wu

474
Citations
Relationship between the level of intimacy and lurking in online social network services

Pei-Luen Patrick Rau;Qin Gao;Yinan Ding

389
Citations
Measuring Player Immersion in the Computer Game Narrative

Hua Qin;Pei-Luen Patrick Rau;Gavriel Salvendy

339
Citations
Time distortion for expert and novice online game players.

Pei-Luen Patrick Rau;Shu-Yun Peng;Chin-Chow Yang

254
Citations
The Influence of Cultural Differences on the Use of Social Network Services and the Formation of Social Capital

Yong Gu Ji;Hwan Hwangbo;Ji Soo Yi;Pei-Luen Patrick Rau

251
Citations
Effects of communication style and culture on ability to accept recommendations from robots

P.L. Patrick Rau;Ye Li;Dingjun Li

239
Citations
Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising

Qin Gao;Pei-Luen Patrick Rau;Gavriel Salvendy

168
Citations
Perception of information security

Ding-Long Huang;Pei-Luen Patrick Rau;Gavriel Salvendy

166
Citations
Factors affecting perception of information security and their impacts on IT adoption and security practices

Ding-Long Huang;Pei-Luen Patrick Rau;Gavriel Salvendy;Fei Gao

163
Citations
Young driving learners' intention to use a handheld or hands-free mobile phone when driving

Ronggang Zhou;Chengqiu Wu;Pei-Luen Patrick Rau;Weigang Zhang

157
Citations
When in Rome: the role of culture & context in adherence to robot recommendations

Lin Wang;Pei-Luen Patrick Rau;Vanessa Evers;Benjamin Krisper Robinson

154
Citations
Watching a Movie Alone yet Together: Understanding Reasons for Watching Danmaku Videos

Yue Chen;Qin Gao;Pei-Luen Patrick Rau

146
Citations
Effects of different scenarios of game difficulty on player immersion

Hua Qin;Pei-Luen Patrick Rau;Gavriel Salvendy

144
Citations
Older adults’ use of smart phones: an investigation of the factors influencing the acceptance of new functions

Jia Zhou;Pei-Luen Patrick Rau;Gavriel Salvendy

141
Citations
Use and Design of Handheld Computers for Older Adults: A Review and Appraisal

Jia Zhou;Pei-Luen Patrick Rau;Gavriel Salvendy

139
Citations
Older Adults' Acceptance of Information Technology

Lin Wang;Pei-Luen Patrick Rau;Gavriel Salvendy

138
Citations
Speed reading on virtual reality and augmented reality

Pei-Luen Patrick Rau;Jian Zheng;Zhi Guo;Jiaqi Li

125
Citations
Measuring perceived interactivity of mobile advertisements

Qin Gao;Pei-Luen Patrick Rau;Gavriel Salvendy

121
Citations

Frequent Co-Authors

Gavriel Salvendy University of Central Florida

Jun S. Liu Harvard University

Pamela J. Hinds Stanford University

Yueng-Hsiang Huang Oregon Health & Science University

Harold Thimbleby Swansea University

Vanessa Evers Nanyang Technological University

Aaron Marcus Aaron Marcus and Associates

Chi-Yue Chiu Chinese University of Hong Kong

Jerome R. Busemeyer Indiana University

Gloria Mark University of California, Irvine

External Links

Personal website of Pei-Luen Patrick Rau

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