World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
8755
World Ranking
2157
National Ranking
21

Overview

Hsin Hsin Chang is affiliated with National Cheng Kung University in Taiwan. Their research focuses primarily on social sciences and decision sciences, with notable contributions to subfields such as sociology and political science, information systems and management, marketing, general health professions, and social psychology.

The scientist's work centers on topics including technology adoption and user behaviour, digital marketing and social media, environmental sustainability in business, impact of technology on adolescents, information and cyber security, privacy, security, and data protection, as well as social media and politics.

Recent publications by Hsin Hsin Chang include the following papers:

  • "Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators," 2022, Electronic Commerce Research and Applications
  • "The Yale model of green message sharing and environmental consciousness on social media platforms," 2022, Online Information Review
  • "Effects of the consumer socialization process on content sharing on SNSs: Social comparison and anticipated emotions as moderators," 2021, Technological Forecasting and Social Change

Chang has frequently collaborated with several coauthors, including You-Hung Lin, Kit Hong Wong, Yu-Yu Lu, and Shih-Shuo Yeh.

The scientist's work has been published in a range of venues, with recurring publications in:

  • Behaviour and Information Technology
  • Electronic Commerce Research and Applications
  • Online Information Review
  • Information Technology and Management
  • Technological Forecasting and Social Change

Best Publications

  • The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator

    Hsin Hsin Chang;Su Wen Chen

  • Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator

    Hsin Hsin Chang;Shuang-Shii Chuang

  • The impact of brand equity on brand preference and purchase intentions in the service industries

    Hsin Hsin Chang;Ya Ming Liu

  • The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value

    Hsin Hsin Chang;Yao Hua Wang;Wen Ying Yang

  • Consumer perception of interface quality, security, and loyalty in electronic commerce

    Hsin Hsin Chang;Su Wen Chen

  • The moderating effect of customer perceived value on online shopping behaviour

    Hsin Hsin Chang;Hsin Wei Wang

  • The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator

    Hsin Hsin Chang;Su Wen Chen

  • An investigation of user communication behavior in computer mediated environments

    Hsin Hsin Chang;I. Chen Wang

  • Adoption of e-procurement and participation of e-marketplace on firm performance: Trust as a moderator

    Hsin Hsin Chang;Kit Hong Wong

  • Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

    Hsin Hsin Chang;Kit Hong Wong;Shi Yu Li

  • An examination of negative e-WOM adoption: Brand commitment as a moderator

    Hsin Hsin Chang;Li Hsuan Wu

  • The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth

    Hsin Hsin Chang;Yao-Chuan Tsai;Kit Hong Wong;Jian Wei Wang

  • Task-technology fit and user acceptance of online auction

    Hsin Hsin Chang

  • Effects of internal marketing on nurse job satisfaction and organizational commitment: example of medical centers in Southern Taiwan.

    Ching Sheng Chang;Hsin Hsin Chang

  • E‐procurement and supply chain performance

    Hsin Hsin Chang;Yao‐Chuan Tsai;Che‐Hao Hsu

  • The determinants of consumer behavior towards email advertisement

    Hsin Hsin Chang;Hamid Rizal;Hanudin Amin;Hanudin Amin

  • An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator

    Hsin Hsin Chang;Yu Yu Lu;Shao Cian Lin

  • Critical Factors and Benefits in the Implementation of Customer Relationship Management

    Hsin Hsin Chang

  • Intelligent agent's technology characteristics applied to online auctions’ task: A combined model of TTF and TAM

    Hsin Hsin Chang

  • The effects of consumption values and relational benefits on smartphone brand switching behavior

    Kit Hong Wong;Hsin Hsin Chang;Chih Heng Yeh

  • Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning

    Hsin Hsin Chang;Po Wen Ku

Frequent Co-Authors

Hanudin Amin
Hanudin Amin Universiti of Malaysia Sabah

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online degree options can open doors to a wide range of career pathways within business and management. Many learners are seeking flexible, affordable programs that fit their schedules and professional goals.

Core business specializations, such as accounting, remain in high demand. If you're interested in finance and reporting, consider pursuing an affordable online accounting degree to build your expertise without taking on excessive debt.

Tech-savvy professionals might look to expand their toolkit with advanced topics. Programs like the best online master's in artificial intelligence are increasingly popular for business leaders wanting to integrate AI and data-driven strategies.

For those interested in the intersection of business and the built environment, a construction management degree online provides the knowledge to oversee complex projects and teams.

If you’re already working at a mid-to-senior level, an executive mba online courses can help sharpen your leadership skills and accelerate your career progression.

Best Scientists Citing Hsin Hsin Chang

Trending Scientists

Recently Published Articles