Eugene Cheng-Xi Aw

Best Publications

• Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

  Unknown

  593
  Citations

• Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

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  412
  Citations

• Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants

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  250
  Citations

• Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong

  Eugene Cheng-Xi Aw;Lauren I. Labrecque

  167
  Citations

• Unveiling the complexity of consumers’ intention to use service robots: An fsQCA approach

  Stephanie Hui-Wen Chuah;Eugene Cheng-Xi Aw;Dewey Yee

  167
  Citations

• Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

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  132
  Citations

• Metaverse in marketing and logistics: the state of the art and the path forward

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  124
  Citations

• Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

  Eugene Cheng-Xi Aw;Norazlyn Kamal Basha;Siew Imm Ng;Jo Ann Ho

  110
  Citations

• Understanding the webrooming phenomenon: Shopping motivation, channel-related benefits and costs

  Eugene Cheng-Xi Aw

  89
  Citations

• What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era

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  84
  Citations

• Influencer marketing research: review and future research agenda

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  82
  Citations

• How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis

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  77
  Citations

• Understanding consumers’ paths to webrooming: A complexity approach

  Eugene Cheng-Xi Aw

  76
  Citations

• To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services

  Eugene Cheng-Xi Aw;Norazlyn Kamal Basha;Siew Imm Ng;Murali Sambasivan

  75
  Citations

• Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

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  73
  Citations

• Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

  Eugene Cheng-Xi Aw;Stephanie Hui-Wen Chuah;Mohamad Fazli Sabri;Norazlyn Kamal Basha

  73
  Citations

• The future of e-commerce? Understanding livestreaming commerce continuance usage

  Unknown

  71
  Citations

• Unlocking Pathways to Mobile Payment Satisfaction and Commitment

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  68
  Citations

• Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

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  62
  Citations

• Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

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  57
  Citations