William B. Locander

Best Publications

• Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology

  Craig J. Thompson;William B. Locander;Howard R. Pollio

  2524
  Citations

• The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women

  Craig J. Thompson;William B. Locander;Howard R. Pollio

  845
  Citations

• The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings

  Craig J. Thompson;Howard R. Pollio;William B. Locander

  772
  Citations

• Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory

  Jay P. Mulki;Jorge F. Jaramillo;William B. Locander

  547
  Citations

• Effects of Ethical Climate and Supervisory Trust on Salesperson's Job Attitudes and Intentions to Quit.

  Jay Prakash Mulki;Fernando Jaramillo;William B. Locander

  538
  Citations

• Emotional exhaustion and organizational deviance: Can the right job and a leader's style make a difference?

  Jay Prakash Mulki;Fernando Jaramillo;William B. Locander

  400
  Citations

• The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction:

  William B. Locander;Peter W. Hermann

  360
  Citations

• Critical Role of Leadership on Ethical Climate and Salesperson Behaviors

  Jay P. Mulki;Jorge Fernando Jaramillo;William B. Locander

  324
  Citations

• New Directions in Sales Leadership Research

  Thomas N. Ingram;Raymond W. LaForge;William B. Locander;Scott B. MacKenzie

  215
  Citations

• Improving Interview Method and Questionnaire Design: Response Effects to Threatening Questions in Survey Research.

  Howard Schuman;Norman M. Bradburn;Seymour Sudman;Edward Blair

  210
  Citations

• Getting the job done: The moderating role of initiative on the relationship between intrinsic motivation and adaptive selling

  Fernando Jaramillo;William B. Locander;Paul E. Spector;Eric G. Harris

  197
  Citations

• Product Novelty: Does it Moderate the Relationship between Ad Attitudes and Brand Attitudes?

  Dena Saliagas Cox;William B. Locander

  197
  Citations

• Workplace Isolation, Salesperson Commitment, and Job Performance

  Jay Prakash Mulki;William B. Locander;Greg W. Marshall;Eric G. Harris

  167
  Citations

• Attribution Theory and Advertising Effectiveness

  Richard M. Sparkman;William B. Locander

  161
  Citations

• Environmentally Concerned Consumers-Racial Variations: Are middle and upper-class black females as ecologically conscious as their white counterparts?

  Patrick E. Murphy;Norman Kangun;William B. Locander

  152
  Citations

• The role of time wasted in sales force attitudes and intention to quit

  Fernando Jaramillo;Jay Prakash Mulki;William B. Locander

  126
  Citations

• Advancing workplace spiritual development: A dyadic mentoring approach

  Frankie J. Weinberg;William B. Locander

  125
  Citations

• Environmentally Concerned Consumers-Racial Variations

  Patrick E. Murphy;Norman Kangun;William B. Locander

  123
  Citations

• The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

  Unknown

  112
  Citations

• Activity-Based Costing: Accounting for a Market Orientation

  Daniel J. Goebel;Greg W. Marshall;William B. Locander

  107
  Citations