Sergio Román

Best Publications

• The importance of food naturalness for consumers: Results of a systematic review

  Sergio Román;Luis Manuel Sánchez-Siles;Michael Siegrist

  730
  Citations

• University students' academic performance: An integrative conceptual framework and empirical analysis

  Pedro. Fenollar;Sergio. Román;Pedro J. Cuestas

  522
  Citations

• Relationship outcomes of perceived ethical sales behavior: the customer's perspective

  Sergio Román;Salvador Ruiz

  435
  Citations

• Antecedents and consequences of adaptive selling confidence and behavior: A dyadic analysis of salespeople and their customers.

  Sergio Román;Dawn Iacobucci

  406
  Citations

• The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective

  Sergio Roman

  371
  Citations

• The Impact of Ethical Sales Behaviour on Customer Satisfaction, Trust and Loyalty to the Company: An Empirical Study in the Financial Services Industry

  Sergio Román

  338
  Citations

• Determinants and consequences of ethical behaviour: an empirical study of salespeople

  Sergio Román;José Luis Munuera

  318
  Citations

• Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics

  Sergio Román

  222
  Citations

• The perceptions of consumers regarding online retailers' ethics and their relationship with consumers' general internet expertise and word of mouth: A preliminary analysis

  Sergio Román;Pedro J. Cuestas

  209
  Citations

• Determinants of Consumer Attributions of Corporate Social Responsibility

  Longinos Marín;Pedro J. Cuestas;Sergio Román

  206
  Citations

• The effects of sales training on sales force activity

  Sergio Román;Salvador Ruiz;José Luis Munuera

  153
  Citations

• The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts

  Isabel P. Riquelme;Sergio Román

  128
  Citations

• Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

  Isabel P. Riquelme;Sergio Román;Dawn Iacobucci

  122
  Citations

• Is the influence of privacy and security on online trust the same for all type of consumers

  Isabel P. Riquelme;Sergio Román

  103
  Citations

• The influence of sales force technology use on outcome performance

  Sergio Román;Rocío Rodríguez

  95
  Citations

• Adding clicks to bricks: A study of the consequences on customer loyalty in a service context

  Estela Fernández-Sabiote;Sergio Román

  92
  Citations

• The Influence of Social Regard on the Customer-Service Firm Relationship: The Moderating Role of Length of Relationship

  Estela Fernández Sabiote;Sergio Román

  69
  Citations

• Changes in sales call frequency: A longitudinal examination of the consequences in the supplier–customer relationship

  Sergio Román;Pedro J. Martín

  68
  Citations

• Infant Cereals: Current Status, Challenges, and Future Opportunities for Whole Grains

  Michelle Klerks;Maria Jose Bernal;Sergio Roman;Stefan Bodenstab

  65
  Citations

• Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction

  Sergio Román;Rocío Rodríguez;Jorge Fernando Jaramillo

  60
  Citations