Mobin Fatma

Best Publications

• Building company reputation and brand equity through CSR: the mediating role of trust

  Mobin Fatma;Zillur Rahman;Imran Khan

  310
  Citations

• The role of customer brand engagement and brand experience in online banking

  Imran Khan;Zillur Rahman;Mobin Fatma

  245
  Citations

• The CSR's influence on customer responses in Indian banking sector

  Mobin Fatma;Zillur Rahman

  189
  Citations

• Consumer perspective on CSR literature review and future research agenda

  Mobin Fatma;Zillur Rahman

  181
  Citations

• Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry

  Mobin Fatma;Zillur Rahman;Imran Khan

  180
  Citations

• Measuring consumer perception of CSR in tourism industry: Scale development and validation

  Mobin Fatma;Zillur Rahman;Imran Khan

  179
  Citations

• Brand engagement and experience in online services

  Imran Khan;Linda D. Hollebeek;Mobin Fatma;Jamid Ul Islam

  165
  Citations

• Customer experience and commitment in retailing: Does customer age matter?

  Imran Khan;Linda D. Hollebeek;Mobin Fatma;Jamid Ul Islam

  156
  Citations

• Antecedents and outcomes of brand experience: an empirical study

  Imran Khan;Mobin Fatma

  153
  Citations

• Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

  Unknown

  118
  Citations

• The effect of CSR engagement on eWOM on social media

  Mobin Fatma;Andrea Perez Ruiz;Imran Khan;Zillur Rahman

  107
  Citations

• How does corporate association influence consumer brand loyalty? Mediating role of brand identification

  Mobin Fatma;Imran Khan;Zillur Rahman

  93
  Citations

• CSR and consumer behavioral responses: the role of customer-company identification

  Mobin Fatma;Imran Khan;Zillur Rahman

  89
  Citations

• Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?

  Imran Khan;Mobin Fatma

  80
  Citations

• Connecting the dots between CSR and brand loyalty: the mediating role of brand experience and brand trust

  Unknown

  66
  Citations

• Engaging luxury brand consumers on social media

  Unknown

  62
  Citations

• Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?

  Imran Khan;Mobin Fatma;Amjad Shamim;Yatish Joshi

  60
  Citations

• CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust

  Unknown

  59
  Citations

• Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification

  Unknown

  55
  Citations

• The concept of online corporate brand experience: an empirical assessment

  Imran Khan;Zillur Rahman;Mobin Fatma

  50
  Citations