Sebastian Zenker

Best Publications

• The coronavirus pandemic A critical discussion of a tourism research agenda

  Sebastian Zenker;Florian Kock

  937
  Citations

• My city – my brand: the different roles of residents in place branding

  Erik Braun;Mihalis Kavaratzis;Sebastian Zenker

  904
  Citations

• Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

  Sebastian Zenker;Erik Braun;Sibylle Petersen

  417
  Citations

• How to catch a city? The concept and measurement of place brands

  Sebastian Zenker

  392
  Citations

• Measuring Success in Place Marketing and Branding

  Sebastian Zenker;Nicole Martin

  311
  Citations

• Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior

  Sebastian Zenker;Natascha Rütter

  293
  Citations

• My place is not your place – different place brand knowledge by different target groups

  Sebastian Zenker;Suzanne C. Beckmann

  276
  Citations

• Who's your target? The creative class as a target group for place branding

  Sebastian Zenker

  274
  Citations

• Branding a City: A Conceptual Approach for Place Branding and Place Brand Management

  Sebastian Zenker;Erik Braun

  245
  Citations

• The Citizen Satisfaction Index (CSI): Evidence for a Four Basic Factor Model in a German Sample

  Sebastian Zenker;Sibylle Petersen;Andreas Aholt

  222
  Citations

• Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management

  Sebastian Zenker;Erik Braun

  214
  Citations

• Let them do the work: a participatory place branding approach

  Sebastian Zenker;Carsten Erfgen

  214
  Citations

• Too Afraid to Travel?Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS)

  Sebastian Zenker;Erik Braun;Szilvia Gyimóthy

  207
  Citations

• The vampire effect: When do celebrity endorsers harm brand recall?

  Carsten Erfgen;Sebastian Zenker;Henrik Sattler

  153
  Citations

• Putting a Price Tag on Cities: Insights into the Competitive Environment of Places

  Sebastian Zenker;Felix Eggers;Mario Farsky

  141
  Citations

• Find out how much it means to me! the importance of interpersonal respect in work values compared to perceived organizational practices

  Niels van Quaquebeke;Sebastian Zenker;Tilman Eckloff

  140
  Citations

• Towards an Integrated Approach for Place Brand Management

  Erik Braun;Sebastian Zenker

  137
  Citations

• Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks

  Oliver Schnittka;Henrik Sattler;Sebastian Zenker

  137
  Citations

• An Integrative Theoretical Model for Improving Resident-City Identification

  Sebastian Zenker;Sibylle Petersen

  117
  Citations

• Respect and the city: The mediating role of respect in citizen participation

  Sebastian Zenker;Adrian Seigis

  106
  Citations