What is he best known for?
The fields of study he is best known for:
Alfred A. Marcus mainly focuses on Marketing, Management, Competitive advantage, Industrial organization and Set.
His studies deal with areas such as Copying, Reputation and Competence as well as Marketing.
Alfred A. Marcus has researched Management in several fields, including Government, Organizational change and Engineering ethics.
His Organizational change research incorporates themes from Industrial relations and Engineering management.
His Competitive advantage research integrates issues from Supply chain management, Social responsibility, Retail food and Corporate social responsibility.
His Industrial organization research includes elements of Industrial policy, Profitability index and Human resource management.
His most cited work include:
- EMBEDDED TIES AND THE ACQUISITION OF COMPETITIVE CAPABILITIES (633 citations)
- Victims and Shareholders: The Dilemmas of Presenting Corporate Policy During A Crisis (341 citations)
- Rules Versus Discretion: The Productivity Consequences of Flexible Regulation (266 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Industrial organization, Marketing, Market economy, Politics and Public policy.
His study in Industrial organization is interdisciplinary in nature, drawing from both Transaction cost, Economic efficiency and Command and control regulation.
He combines Marketing and Efficient energy use in his research.
His Efficient energy use investigation overlaps with other areas such as Organizational field and Wind power.
As part of his studies on Politics, Alfred A. Marcus frequently links adjacent subjects like Public relations.
He most often published in these fields:
- Industrial organization (15.97%)
- Marketing (15.97%)
- Market economy (7.64%)
What were the highlights of his more recent work (between 2015-2020)?
- Industrial organization (15.97%)
- Environmental technology (6.94%)
- Investment (9.03%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Industrial organization, Environmental technology, Investment, Financial market and Low-carbon economy.
His Industrial organization study incorporates themes from Commerce and Organizational learning.
His work carried out in the field of Environmental technology brings together such families of science as General partnership, Economy, Cross sector, Green economy and Process.
His Investment research includes themes of Initial public offering and Public administration.
As part of one scientific family, Alfred A. Marcus deals mainly with the area of Entrepreneurship, narrowing it down to issues related to the Information asymmetry, and often Marketing.
He undertakes interdisciplinary study in the fields of Marketing and Wind power through his research.
Between 2015 and 2020, his most popular works were:
- The Natural Environmental Strategies of International Firms: Old Controversies and New Evidence on Performance and Disclosure (54 citations)
- Signaling by early stage startups: US government research grants and venture capital funding (44 citations)
- Promoting clean energy technology entrepreneurship: The role of external context (33 citations)
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