What is he best known for?
The fields of study he is best known for:
- World War II
- Law
- The Internet
Joseph Turow mainly investigates Public relations, Advertising, Marketing, Mass media and The Internet.
His Public relations research is multidisciplinary, incorporating perspectives in Media studies, Coping, Cyberspace, Virtuality and Politics.
His Advertising research includes elements of Subsidy, Argumentation theory, Space, Empathy and Public opinion.
His work in the fields of Digital marketing and Media management overlaps with other areas such as Perspective and Strategic thinking.
His Mass media study incorporates themes from Intervention, Television viewing, Commercial broadcasting, Parental mediation and Scholarship.
His The Internet research is multidisciplinary, relying on both Social psychology, Realism, Online and offline, Ignorance and Personally identifiable information.
His most cited work include:
- Breaking Up America: Advertisers and the New Media World (203 citations)
- Americans Reject Tailored Advertising and Three Activities That Enable It (200 citations)
- How Different are Young Adults From Older Adults When it Comes to Information Privacy Attitudes & Policies? (149 citations)
What are the main themes of his work throughout his whole career to date?
Joseph Turow mainly investigates Advertising, Public relations, The Internet, Media studies and Mass media.
His research in Advertising intersects with topics in New media, Marketing, Politics and Personally identifiable information.
His studies deal with areas such as Space, Entertainment, Health care and Power as well as Public relations.
His study in The Internet is interdisciplinary in nature, drawing from both Public policy, Internet privacy and Personalization.
His Media studies study integrates concerns from other disciplines, such as Publishing and Library science.
His biological study spans a wide range of topics, including Media relations, Communication studies and Scholarship.
He most often published in these fields:
- Advertising (30.25%)
- Public relations (19.14%)
- The Internet (17.28%)
What were the highlights of his more recent work (between 2012-2020)?
- Advertising (30.25%)
- The Internet (17.28%)
- Public relations (19.14%)
In recent papers he was focusing on the following fields of study:
Joseph Turow mainly focuses on Advertising, The Internet, Public relations, Media studies and Internet privacy.
Joseph Turow conducts interdisciplinary study in the fields of Advertising and Personalized marketing through his research.
His The Internet research is multidisciplinary, relying on both New media, Public opinion, Public policy and Subject.
While the research belongs to areas of Public relations, Joseph Turow spends his time largely on the problem of Space, intersecting his research to questions surrounding Entertainment, Exhibition, Power and Audience measurement.
His Media studies research is multidisciplinary, incorporating perspectives in The Imaginary, Digital marketing and Mass media.
His Privacy policy study also includes
- Transparency that connect with fields like Control,
- Argument most often made with reference to Media literacy.
Between 2012 and 2020, his most popular works were:
- Advertising, Big Data, and the Clearance of the Public Realm: Marketers' New Approaches to the Content Subsidy (88 citations)
- The tradeoff fallacy: how marketers are misrepresenting American consumers and opening them up to exploitation (67 citations)
- The corporate cultivation of digital resignation (44 citations)
In his most recent research, the most cited papers focused on:
- World War II
- Law
- The Internet
His primary scientific interests are in Advertising, Space, Internet privacy, Privacy policy and Control.
In the subject of general Advertising, his work in Digital marketing is often linked to Natural, thereby combining diverse domains of study.
His biological study spans a wide range of topics, including Empathy, Realm and Democracy.
The various areas that Joseph Turow examines in his Internet privacy study include Transparency, Function and Media literacy.
His work carried out in the field of Control brings together such families of science as Fallacy, Institution, Feeling and Personally identifiable information.
Joseph Turow performs integrative Big data and Public relations research in his work.
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