Ross Brennan

Best Publications

• Marketing: An Introduction

  Gary Armstrong;Philip Kotler;Michael J. Harker;Ross Brennan

  3245
  Citations

• Are students customers? TQM and marketing perspectives

  Lynne Eagle;Ross Brennan

  541
  Citations

• Adaptive Behavior in Buyer–Supplier Relationships

  Ross Brennan;Peter W. Turnbull

  451
  Citations

• The Use of Social Media in B2B Marketing and Branding : An Exploratory Study

  Ross Brennan;Robin Croft

  282
  Citations

• Strategic thinking and the IMP approach : A comparative analysis

  Enrico Baraldi;Ross Brennan;Debbie Harrison;Annalisa Tunisini

  250
  Citations

• Dyadic adaptation in business‐to‐business markets

  Unknown

  200
  Citations

• Should we worry about an “academic‐practitioner divide” in marketing?

  Ross Brennan

  144
  Citations

• Managerial relevance in academic research: an exploratory study

  Paul Ankers;Ross Brennan

  139
  Citations

• Exploring the Implementation of Ethics in U.K. Accounting Programs

  Firoozeh Ghaffari;Orthodoxia Kyriacou;Ross Brennan

  129
  Citations

• Marketing simulation games: student and lecturer perspectives

  Lynn Vos;Ross Brennan

  113
  Citations

• Fear appeals in anti-smoking advertising : how important is self-efficacy?

  Simon Manyiwa;Ross Brennan

  101
  Citations

• Contemporary Strategic Marketing

  Ross Brennan;Paul R. Baines;Paul Garneau;Lynn Vos

  98
  Citations

• Doing business in China: is the importance of guanxi diminishing?

  Jonathan S. Wilson;Ross Brennan

  86
  Citations

• Adaptation in inter‐firm relationships: classification, motivation, calculation

  Sven‐Oliver Schmidt;Katherine Tyler;Ross Brennan

  84
  Citations

• Sophistry, relevance and technology transfer in management research: an IMP perspective

  Ross Brennan;Peter W Turnbull

  83
  Citations

• Mind the gap : The relevance of marketing education to marketing practice

  Lindsay Stringfellow;Sean Ennis;Ross Brennan;Michael John Harker

  80
  Citations

• In search of relevance: Is there an academic‐practitioner divide in business‐to‐business marketing?

  Ross Brennan;Paul Ankers

  77
  Citations

• Buyer/supplier partnering in British industry: The automotive and telecommunications sectors

  Ross Brennan

  74
  Citations

• The structuration of relational space: Implications for firm and regional competitiveness

  John Nicholson;Dimitrios Tsagdis;Ross Brennan

  67
  Citations

• Transferring Western HRM practices to developing countries: The case of a privatized utility in Jordan

  Faten Z. Baddar Al‐Husan;Ross Brennan;Phil James

  64
  Citations