World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
43
Citations
13540
World Ranking
4285
National Ranking
2044

Overview

Gordon Willis is affiliated with the National Cancer Institute in the United States. Their research primarily spans the fields of Medicine and Health Professions, with contributions in subfields such as General Health Professions, Public Health, Environmental and Occupational Health, Oncology, Radiology, Nuclear Medicine and Imaging, and Physiology.

The scientist's work focuses on several key topics, including:

  • Cancer Risks and Factors
  • Cancer survivorship and care
  • Effects of Radiation Exposure
  • Patient-Provider Communication in Healthcare
  • Patient Satisfaction in Healthcare
  • Patient Dignity and Privacy
  • Smoking Behavior and Cessation

Gordon Willis has authored multiple research papers published in various peer-reviewed journals. Selected recent publications include:

  • "Treating Smoking in Cancer Patients: An Essential Component of Cancer Care-The New National Cancer Institute Tobacco Control Monograph," published in 2022 in JCO Oncology Practice
  • "Patient-Centered Communication (PCC) scale: Psychometric analysis and validation of a health survey measure," published in 2022 in PLoS ONE
  • "State-Specific Prevalence of Adult Tobacco Product Use and Cigarette Smoking Cessation Behaviors, United States, 2018-2019," published in 2023 in Preventing Chronic Disease
  • "Validation of a Cancer-Focused Information Seeking Experience (ISEE) Scale," published in 2025 in Journal of Health Communication
  • "What does the word healing mean to you? Perceptions of patients with life-limiting illness," published in 2022 in Palliative & Supportive Care

The frequent co-authors with whom Willis has collaborated include:

  • Richard P. Moser
  • Neha Trivedi
  • Ashley B. Murray
  • Roxanne E. Jensen
  • Kelly D. Blake

Willis's work has appeared consistently in journals such as JCO Oncology Practice, PLoS ONE, Preventing Chronic Disease, Journal of Health Communication, and Palliative & Supportive Care. These venues reflect a focus on cancer care, communication in healthcare, and public health issues, especially related to tobacco use and patient experience.

Best Publications

  • Cognitive Interviewing: A Tool for Improving Questionnaire Design

    Gordon Bruce Willis

  • Research Synthesis: The Practice of Cognitive Interviewing

    Paul C. Beatty;Gordon B. Willis

  • The Automated Self-Administered 24-Hour Dietary Recall (ASA24): A Resource for Researchers, Clinicians, and Educators from the National Cancer Institute

    Amy F. Subar;Sharon I. Kirkpatrick;Beth Mittl;Thea Palmer Zimmerman

  • Tobacco Product Use and Cessation Indicators Among Adults - United States, 2018.

    MeLisa R. Creamer;Teresa W. Wang;Stephen Babb;Karen A. Cullen

  • Vital Signs: Tobacco Product Use Among Middle and High School Students — United States, 2011–2018

    Andrea S. Gentzke;MeLisa Creamer;Karen A. Cullen;Bridget K. Ambrose

  • The Health Information National Trends Survey (HINTS): Development, Design, and Dissemination

    David E. Nelson;Gary L. Kreps;Bradford W. Hesse;Robert T. Croyle

  • What Do Our Respondents Think We're Asking? Using Cognitive Interviewing to Improve Medical Education Surveys

    Gordon B. Willis;Anthony R. Artino

  • The use of verbal report methods in the development and testing of survey questionnaires

    Unknown

  • Reliability and Validity of the Past Year Total Physical Activity Questionnaire

    Christine M. Friedenreich;Kerry S. Courneya;Heather K. Neilson;Charles E. Matthews

  • Assessment of the Accuracy of Portion Size Reports Using Computer-Based Food Photographs Aids in the Development of an Automated Self-Administered 24-Hour Recall

    Amy F. Subar;Jennifer Crafts;Thea Palmer Zimmerman;Michael Wilson

  • Health Care Provider Surveys in the United States, 2000–2010: A Review

    Caroline C. McLeod;Carrie N. Klabunde;Gordon B. Willis;Debra Stark

  • Cognitive interviewing of the US National Cancer Institute’s Patient-Reported Outcomes version of the Common Terminology Criteria for Adverse Events (PRO-CTCAE)

    Jennifer L. Hay;Thomas M. Atkinson;Bryce B. Reeve;Sandra A. Mitchell

  • Use of next-generation sequencing tests to guide cancer treatment: Results From a Nationally Representative Survey of Oncologists in the United States.

    Andrew N. Freedman;Carrie N. Klabunde;Kristine Wiant;Lindsey Enewold

  • Cross-Cultural Cognitive Interviewing: Seeking Comparability and Enhancing Understanding

    Gordon B. Willis;Kristen Miller

  • MEASURING EVERYDAY RACIAL/ETHNIC DISCRIMINATION IN HEALTH SURVEYS: How Best to Ask the Questions, in One or Two Stages, Across Multiple Racial/Ethnic Groups?

    Salma Shariff-Marco;Nancy Breen;Hope Landrine;Bryce B. Reeve

  • The Cognitive Interviewing Reporting Framework (CIRF): towards the harmonization of cognitive testing reports.

    Hennie Boeije;Gordon Willis

  • Teaching Children to Use Schematic Drawings to Solve Addition and Subtraction Word Problems.

    Unknown

  • The Practice of Cross-Cultural Cognitive Interviewing

    Gordon B. Willis

  • Reliability of Adult Self-Reported Smoking History: Data from the Tobacco Use Supplement to the Current Population Survey 2002–2003 Cohort

    Julia N. Soulakova;Anne M. Hartman;Benmei Liu;Gordon B. Willis

  • Cognitive Interviewing Revisited: A Useful Technique, in Theory?

    Gordon B. Willis

  • Improving the quality of surveys of physicians and medical groups: a research agenda.

    Carrie N. Klabunde;Gordon B. Willis;Caroline C. McLeod;Don A. Dillman

  • Cognitive interviewing as a tool for improving the informed consent process.

    Gordon Willis

  • Confirmation of Family Cancer History Reported in a Population-Based Survey

    Phuong L. Mai;Anne O. Garceau;Barry I. Graubard;Marsha Dunn

Frequent Co-Authors

Deborah Schrag
Deborah Schrag Harvard University
Gilbert C. Gee
Gilbert C. Gee University of California, Los Angeles
Timothy P. Johnson
Timothy P. Johnson University of Illinois at Chicago
Amy F. Subar
Amy F. Subar National Cancer Institute
Vickie M. Mays
Vickie M. Mays University of California, Los Angeles
Nancy Krieger
Nancy Krieger Harvard University
Bradford W. Hesse
Bradford W. Hesse National Institutes of Health
Ninez A. Ponce
Ninez A. Ponce University of California, Los Angeles
Hope Landrine
Hope Landrine East Carolina University
Rachel Ballard-Barbash
Rachel Ballard-Barbash National Institutes of Health

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