World's Best Scientists 2026 revealed!
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Social Sciences and Humanities
USA
2026

D-Index & Metrics

Computer Science

D-Index
86
Citations
106153
World Ranking
742
National Ranking
390

Social Sciences and Humanities

D-Index
97
Citations
139675
World Ranking
110
National Ranking
54

Research.com Recognitions

  • 2026 - Research.com Social Sciences and Humanities in United States Leader Award
  • 2025 - Research.com Social Sciences and Humanities in United States Leader Award
  • 2011 - Member of the National Academy of Engineering For development of design principles based on human cognition that enhance the interaction between people and technology.
  • 2001 - ACM Fellow For contributions to human-centered design and computing.
  • 1991 - Fellow of the American Academy of Arts and Sciences
  • 1978 - Fellow of the American Association for the Advancement of Science (AAAS)

Overview

Donald A. Norman is affiliated with the University of California, San Diego in the United States. Their research primarily spans the field of Engineering, with a focus on subfields such as Mechanical Engineering, Human-Computer Interaction, Oncology, Experimental and Cognitive Psychology, and Social Psychology.

The main topics covered in their work include:

  • Design Education and Practice
  • Innovative Human-Technology Interaction
  • Creativity in Education and Neuroscience
  • Human-Automation Interaction and Safety
  • Transportation and Mobility Innovations
  • Vehicular Ad Hoc Networks (VANETs)
  • Innovative Approaches in Technology and Social Development

Recent papers authored or co-authored by Donald A. Norman include:

  • "Changing Design Education for the 21st Century," 2020, published in She ji
  • "Vulnerable road users and the coming wave of automated vehicles: Expert perspectives," 2021, published in Transportation Research Interdisciplinary Perspectives
  • "Design for a Better World," 2023, published in Research-Technology Management
  • "Barn-Raising on the Digital Frontier," 2020, published in PubMed
  • "Defending Against Medical Error: Personal Reflections on the Legacy of John Senders," 2021, published in Human Factors The Journal of the Human Factors and Ergonomics Society

Frequent co-authors collaborating with Donald A. Norman include:

  • Michael W. Meyer
  • Wilbert Tabone
  • Joost de Winter
  • Claudia Ackermann
  • Jonas Bärgman

The most common publication venues for their research are:

  • She ji
  • Transportation Research Interdisciplinary Perspectives
  • Research-Technology Management
  • PubMed
  • Human Factors The Journal of the Human Factors and Ergonomics Society

Donald A. Norman has also contributed to book publications, including one titled "Oral History Interview with Don Norman" released by the Association for Computing Machinery in 2022.

Across their career, they have been recognized with several awards, including:

  • Member of the National Academy of Engineering (2011) for development of design principles based on human cognition that enhance the interaction between people and technology
  • ACM Fellow (2001) for contributions to human-centered design and computing
  • Fellow of the American Academy of Arts and Sciences (1991)
  • Fellow of the American Association for the Advancement of Science (AAAS) (1978)

Best Publications

  • The Design of Everyday Things

    Donald A. Norman

  • Emotional design : why we love (or hate) everyday things

    Donald A. Norman

  • The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

    Donald A. Norman

  • The psychology of everyday things

    Donald A. Norman

  • User Centered System Design

    D. Norman

  • Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine

    Donald A. Norman

  • User Centered System Design: New Perspectives on Human-Computer Interaction

    Donald A. Norman;Stephen W. Draper

  • Attention to action: willed and automatic control of behavior

    Donald A. Norman;Tim Shallice

  • On data-limited and resource-limited processes

    Donald A Norman;Daniel G Bobrow

  • Human Information Processing: An Introduction to Psychology

    Peter H. Lindsay;Donald A. Norman

  • Some observations on mental models

    D. A. Norman

  • Affordance, conventions, and design

    Donald A. Norman

  • Categorization of action slips.

    Donald A. Norman

  • Direct manipulation interfaces

    Edwin L. Hutchins;James D. Hollan;Donald A. Norman

  • Representations in Distributed Cognitive Tasks

    Jianhui Zhang;Donald A. Norman

  • Things that make us smart

    Donald Arthur Norman

  • Cognitive artifacts

    Donald A. Norman

  • Memory and attention

    Howard Egeth;Donald A. Norman

  • Explorations in cognition

    Donald A. Norman;David E. Rumelhart

  • Toward a theory of memory and attention.

    Donald A. Norman

  • Attention to Action: Willed and Automatic Control of Behavior Technical Report No. 8006.

    Donald A. Norman;Tim Shallice

  • The Psychology of Everyday Things

    Robert Friedel;Donald A. Norman

Frequent Co-Authors

David E. Rumelhart
David E. Rumelhart Stanford University
Daniel G. Bobrow
Daniel G. Bobrow Palo Alto Research Center
Edwin Hutchins
Edwin Hutchins University of California, San Diego
Wayne A. Wickelgren
Wayne A. Wickelgren Columbia University
Jonathan Grudin
Jonathan Grudin University of Washington
Tim Shallice
Tim Shallice University College London
Ben Shneiderman
Ben Shneiderman University of Maryland, College Park
Abigail Sellen
Abigail Sellen Microsoft (United States)
Andrew Ortony
Andrew Ortony Northwestern University
James D. Hollan
James D. Hollan University of California, San Diego

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