Hark Hwang is affiliated with the Korea Advanced Institute of Science and Technology in South Korea. Their research primarily focuses on the fields of Business, Management and Accounting, with a particular emphasis on Organizational Behavior and Human Resource Management, Marketing, and Information Systems and Management.
The scientist's recent publications include two papers from 2025. The first paper is titled "Research on the Establishment and Application of Logit Choice Model for Choosing Video Service Platform", published in the International Journal of Social Science and Human Research. The second paper, published in the Journal of Society of Korea Industrial and Systems Engineering, is "A Study on Improving the Excellent Product Designation System of the Public Procurement Service for Metal Window Products Based on User Satisfaction".
Hwang's main research topics cover Customer Service Quality and Loyalty, Consumer Perception and Purchasing Behavior, as well as Technology Adoption and User Behaviour.
Frequent collaborators include:
The key venues where Hwang publishes are:
The research work conducted by Hark Hwang integrates models and user satisfaction studies relevant to consumer decision-making in technology and product procurement contexts. Their contributions intersect the analysis of consumer behavior and service quality within public and commercial service platforms.
Hark Hwang;Seong Whan Shinn
Shie-Gheun Koh;Hark Hwang;Kwon-Ik Sohn;Chang-Seong Ko
Seong Whan Shinn;Hark Hwang
Junsik Kim;Hark Hwang;Seongwhan Shinn
Kap Hwan Kim;Keung Mo Lee;Hark Hwang
Hark Hwang;Bum Choi;Min-Jin Lee
Hark Hwang;Seong Beak Lee
Hark Hwang;YH Oh;YK Lee
Dae-Won Choi;Hark Hwang;Shie-Gheun Koh
Yonghui Oh;Hark Hwang;Chun Nam Cha;Suk Lee
Kap H. Kim;Hark Hwang
Hark Hwang;Won Jang Baek;Moon-Kyu Lee
Yeong-Dae Kim;Sang-Oh Shim;Bum Choi;Hark Hwang
Hark Hwang;Kyu Hun Hahn
CS Ko;T Kim;Hark Hwang
Lin Lin;Seong Whan Shinn;Mitsuo Gen;Hark Hwang
Ki Seung Jung;Hark Hwang
Ki Ho Chung;Chang Seong Ko;Jae Young Shin;Hark Hwang
Hark Hwang;Dug Hee Moon;Seong Whan Shinn
Kyu Hun Hahn;Hark Hwang;Seong Whan Shinn
Hark Hwang;Chang S. Ko
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