Marco Iansiti

Best Publications

• The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

  Marco Iansiti;Roy Levien

  2879
  Citations

• Strategy as ecology.

  Marco Iansiti;Roy Levien

  2528
  Citations

• The Truth about Blockchain

  Marco Iansiti;Karim R. Lakhani

  1194
  Citations

• Integration and Dynamic Capability: Evidence from Product Development in Automobiles and Mainframe Computers

  Marco Iansiti;Kim B. Clark

  1188
  Citations

• Entry into Platform-based Markets

  Feng Zhu;Marco Iansiti

  813
  Citations

• Developing Products on Internet Time: The Anatomy of a Flexible Development Process

  Alan MacCormack;Roberto Verganti;Marco Iansiti

  809
  Citations

• Technology integration: turning great research into great products

  Marco Iansiti;Jonathan West

  694
  Citations

• Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

  Marco Iansiti;Karim R. Lakhani

  668
  Citations

• Developing products on Internet time

  Marco Iansiti;Alan MacCormack

  644
  Citations

• Innovation and Design in the Age of Artificial Intelligence

  Roberto Verganti;Luca Vendraminelli;Marco Iansiti

  638
  Citations

• Technology Integration: Making Critical Choices in a Dynamic World

  Marco Iansiti

  631
  Citations

• Shooting the Rapids: Managing Product Development in Turbulent Environments

  Marco Iansiti

  528
  Citations

• Real-world R&D: jumping the product generation gap

  Marco Iansiti

  498
  Citations

• Technology integration: Managing technological evolution in a complex environment

  Marco Iansiti

  473
  Citations

• Organization Design and Effectiveness over the Innovation Life Cycle

  George Westerman;F. Warren McFarlan;Marco Iansiti

  272
  Citations

• The Information Technology Ecosystem: Structure, Health, and Performance:

  Marco Iansiti;Gregory L. Richards

  259
  Citations

• Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

  Marco Iansiti

  235
  Citations

• How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry

  Marco Iansiti

  175
  Citations

• Experience, experimentation, and the accumulation of knowledge: the evolution of R&D in the semiconductor industry

  Jonathan West;Marco Iansiti

  173
  Citations

• Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem

  Marco Iansiti;Roy Levien

  169
  Citations