Klaus-Peter Wiedmann

Best Publications

• Value-based segmentation of luxury consumption behavior

  Klaus-Peter Wiedmann;Nadine Hennigs;Astrid Siebels

  1488
  Citations

• Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

  Klaus-Peter Wiedmann;Nadine Hennigs;Astrid Siebels

  921
  Citations

• How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

  Gianfranco Walsh;Keith Dinnie;Klaus‐Peter Wiedmann

  379
  Citations

• What is the value of luxury? A cross-cultural consumer perspective

  Nadine Hennigs;Klaus-Peter Wiedmann;Christiane Klarmann;Suzane Strehlau

  377
  Citations

• Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

  Klaus-Peter Wiedmann;Walter von Mettenheim

  337
  Citations

• Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers’ sustainability

  Ingo Balderjahn;Anja Buerke;Manfred Kirchgeorg;Mathias Peyer

  334
  Citations

• Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

  Klaus-Peter Wiedmann;Nadine Hennigs;Steffen Schmidt;Thomas Wuestefeld

  294
  Citations

• Consumers' decision-making style as a basis for market segmentation

  Gianfranco Walsh;Thorsten Hennig-Thurau;Vincent Wayne-Mitchell;Klaus-Peter Wiedmann

  221
  Citations

• The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

  Barbara Seegebarth;Mathias Peyer;Ingo Balderjahn;Klaus-Peter Wiedmann

  211
  Citations

• A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ

  Gianfranco Walsh;Klaus-Peter Wiedmann

  207
  Citations

• The Mannmaven: an agent for diffusing market information

  Klaus-Peter Wiedmann;Gianfranco Walsh;Vincent-Wayne Mitchell

  204
  Citations

• An international perspectiveon luxury brand and country-of-origin effect

  Gaetano Aiello;Raffaele Donvito;Bruno Godey;Daniele Pederzoli

  198
  Citations

• The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

  Klaus-Peter Wiedmann;Franziska Labenz;Janina Haase;Nadine Hennigs

  189
  Citations

• Tasting green: An experimental design for investigating consumer perception of organic wine

  Klaus-Peter Wiedmann;Nadine Hennigs;Stefan Henrik Behrens;Christiane Klarmann

  177
  Citations

• Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

  Nadine Hennigs;Klaus-Peter Wiedmann;Christiane Klarmann

  173
  Citations

• A cross‐cultural exploratory content analysis of the perception of luxury from six countries

  Bruno Godey;Daniele Pederzoli;Gaetano Aiello;Raffaele Donvito

  166
  Citations

• The importance of brand heritage as a key performance driver in marketing management

  Klaus-Peter Wiedmann;Nadine Hennigs;Steffen Schmidt;Thomas Wuestefeld

  163
  Citations

• Social persuasion: targeting social identities through social influencers

  Sascha Langner;Nadine Hennigs;Klaus-Peter Wiedmann

  156
  Citations

• Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence

  Nadine Hennigs;Klaus-Peter Wiedmann;Christiane Klarmann;Stefan Behrens

  146
  Citations

• The many faces of sustainability-conscious consumers : a category-independent typology

  Ingo Balderjahn;Mathias Peyer;Barbara Seegebarth;Klaus-Peter Wiedmann

  121
  Citations