World's Best Scientists 2026 revealed!
Klaus-Peter Wiedmann

Klaus-Peter Wiedmann

D-Index & Metrics

Business and Management

D-Index
39
Citations
9127
World Ranking
1730
National Ranking
49

Best Publications

  • Value-based segmentation of luxury consumption behavior

    Klaus-Peter Wiedmann;Nadine Hennigs;Astrid Siebels

  • Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

    Klaus-Peter Wiedmann;Nadine Hennigs;Astrid Siebels

  • How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

    Gianfranco Walsh;Keith Dinnie;Klaus‐Peter Wiedmann

  • What is the value of luxury? A cross-cultural consumer perspective

    Nadine Hennigs;Klaus-Peter Wiedmann;Christiane Klarmann;Suzane Strehlau

  • Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

    Klaus-Peter Wiedmann;Walter von Mettenheim

  • Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers’ sustainability

    Ingo Balderjahn;Anja Buerke;Manfred Kirchgeorg;Mathias Peyer

  • Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

    Klaus-Peter Wiedmann;Nadine Hennigs;Steffen Schmidt;Thomas Wuestefeld

  • Consumers' decision-making style as a basis for market segmentation

    Gianfranco Walsh;Thorsten Hennig-Thurau;Vincent Wayne-Mitchell;Klaus-Peter Wiedmann

  • The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

    Barbara Seegebarth;Mathias Peyer;Ingo Balderjahn;Klaus-Peter Wiedmann

  • A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ

    Gianfranco Walsh;Klaus-Peter Wiedmann

  • The Mannmaven: an agent for diffusing market information

    Klaus-Peter Wiedmann;Gianfranco Walsh;Vincent-Wayne Mitchell

  • An international perspectiveon luxury brand and country-of-origin effect

    Gaetano Aiello;Raffaele Donvito;Bruno Godey;Daniele Pederzoli

  • The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

    Klaus-Peter Wiedmann;Franziska Labenz;Janina Haase;Nadine Hennigs

  • Tasting green: An experimental design for investigating consumer perception of organic wine

    Klaus-Peter Wiedmann;Nadine Hennigs;Stefan Henrik Behrens;Christiane Klarmann

  • Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

    Nadine Hennigs;Klaus-Peter Wiedmann;Christiane Klarmann

  • A cross‐cultural exploratory content analysis of the perception of luxury from six countries

    Bruno Godey;Daniele Pederzoli;Gaetano Aiello;Raffaele Donvito

  • The importance of brand heritage as a key performance driver in marketing management

    Klaus-Peter Wiedmann;Nadine Hennigs;Steffen Schmidt;Thomas Wuestefeld

  • Social persuasion: targeting social identities through social influencers

    Sascha Langner;Nadine Hennigs;Klaus-Peter Wiedmann

  • Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence

    Nadine Hennigs;Klaus-Peter Wiedmann;Christiane Klarmann;Stefan Behrens

  • The many faces of sustainability-conscious consumers : a category-independent typology

    Ingo Balderjahn;Mathias Peyer;Barbara Seegebarth;Klaus-Peter Wiedmann

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