Geng Cui

Geng Cui publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Geng Cui sits on this spectrum.

Geng Cui D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Geng Cui sits on this spectrum.

Best Publications

• The Effect of Online Consumer Reviews on New Product Sales

  Geng Cui;Hon-Kwong Lui;Xiaoning Guo

  818
  Citations

• Regional market segments of China: opportunities and barriers in a big emerging market

  Geng Cui;Qiming Liu

  386
  Citations

• R&D intensity and international joint venture performance in an emerging market: moderating effects of market focus and ownership structure

  Yan Zhang;Haiyang Li;Michael A Hitt;Geng Cui

  303
  Citations

• Measuring intercultural effectiveness: An integrative approach

  Geng Cui;Njoku E. Awa

  275
  Citations

• Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

  Geng Cui;Man Leung Wong;Hon-Kwong Lui

  265
  Citations

• M(Art)worlds: consumer perceptions of how luxury brand stores become art institutions

  Annamma Joy;Jeff Jianfeng Wang;Tsang-Sing Chan;John F. Jr. Sherry

  253
  Citations

• Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China

  Geng Cui;Qiming Liu

  241
  Citations

• The signaling effect of management response in engaging customers: A study of the hotel industry

  Chunyu Li;Geng Cui;Ling Peng

  189
  Citations

• Marketing Strategies in A Multi-Ethnic Environment

  Geng Cui

  171
  Citations

• The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms:

  Ling Peng;Geng Cui;Yuho Chung;Wanyi Zheng

  151
  Citations

• Manufactured opinions: The effect of manipulating online product reviews

  Mengzhou Zhuang;Geng Cui;Ling Peng

  145
  Citations

• Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)

  Geng Cui

  126
  Citations

• Order of Entry and Performance of Multinational Corporations in an Emerging Market: A Contingent Resource Perspective

  Geng Cui;Hon Kwong Lui

  120
  Citations

• Marketplace diversity and cost-effective marketing strategies

  Geng Cui;Pravat Choudhury

  105
  Citations

• Consumer attitudes toward marketing in a transitional economy: a replication and extension

  Tsang Sing Chan;Geng Cui

  105
  Citations

• Emerging Market Firms' Internationalization: How Do Firms' Inward Activities Affect Their Outward Activities?

  Haiyang Li;Xiwei Yi;Geng Cui

  97
  Citations

• Tailoring management response to negative reviews: The effectiveness of accommodative versus defensive responses

  Chunyu Li;Geng Cui;Ling Peng

  91
  Citations

• Consumers' adoption of new technology products: the role of coping strategies

  Geng Cui;Wenjing Bao;Tsang Sing Chan

  87
  Citations

• Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework

  Geng Cui;Pravat Choudhury

  84
  Citations

• Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory

  Geng Cui;Xiaoyan Yang

  76
  Citations