Geng Cui

Best Publications

• The Effect of Online Consumer Reviews on New Product Sales

  Geng Cui;Hon-Kwong Lui;Xiaoning Guo

  818
  Citations

• Regional market segments of China: opportunities and barriers in a big emerging market

  Geng Cui;Qiming Liu

  386
  Citations

• R&D intensity and international joint venture performance in an emerging market: moderating effects of market focus and ownership structure

  Yan Zhang;Haiyang Li;Michael A Hitt;Geng Cui

  303
  Citations

• Measuring intercultural effectiveness: An integrative approach

  Geng Cui;Njoku E. Awa

  275
  Citations

• Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

  Geng Cui;Man Leung Wong;Hon-Kwong Lui

  265
  Citations

• M(Art)worlds: consumer perceptions of how luxury brand stores become art institutions

  Annamma Joy;Jeff Jianfeng Wang;Tsang-Sing Chan;John F. Jr. Sherry

  253
  Citations

• Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China

  Geng Cui;Qiming Liu

  241
  Citations

• The signaling effect of management response in engaging customers: A study of the hotel industry

  Chunyu Li;Geng Cui;Ling Peng

  189
  Citations

• Marketing Strategies in A Multi-Ethnic Environment

  Geng Cui

  171
  Citations

• The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms:

  Ling Peng;Geng Cui;Yuho Chung;Wanyi Zheng

  151
  Citations

• Manufactured opinions: The effect of manipulating online product reviews

  Mengzhou Zhuang;Geng Cui;Ling Peng

  145
  Citations

• Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)

  Geng Cui

  126
  Citations

• Order of Entry and Performance of Multinational Corporations in an Emerging Market: A Contingent Resource Perspective

  Geng Cui;Hon Kwong Lui

  120
  Citations

• Marketplace diversity and cost-effective marketing strategies

  Geng Cui;Pravat Choudhury

  105
  Citations

• Consumer attitudes toward marketing in a transitional economy: a replication and extension

  Tsang Sing Chan;Geng Cui

  105
  Citations

• Emerging Market Firms' Internationalization: How Do Firms' Inward Activities Affect Their Outward Activities?

  Haiyang Li;Xiwei Yi;Geng Cui

  97
  Citations

• Tailoring management response to negative reviews: The effectiveness of accommodative versus defensive responses

  Chunyu Li;Geng Cui;Ling Peng

  91
  Citations

• Consumers' adoption of new technology products: the role of coping strategies

  Geng Cui;Wenjing Bao;Tsang Sing Chan

  87
  Citations

• Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework

  Geng Cui;Pravat Choudhury

  84
  Citations

• Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory

  Geng Cui;Xiaoyan Yang

  76
  Citations