Colin Campbell

Research.com Recognitions

• 1994 - Fellow of the American Academy of Arts and Sciences

Overview

Best Publications

• Microbial diversity drives multifunctionality in terrestrial ecosystems

  Manuel Delgado-Baquerizo;Fernando T. Maestre;Peter B. Reich;Peter B. Reich;Thomas C. Jeffries

  2385
  Citations

• Selective influence of plant species on microbial diversity in the rhizosphere

  Susan J. Grayston;Shenquiang Wang;Colin D. Campbell;Anthony C. Edwards

  1561
  Citations

• An arbuscular mycorrhizal fungus accelerates decomposition and acquires nitrogen directly from organic material

  Angela Hodge;Colin D. Campbell;Alastair H. Fitter

  1371
  Citations

• A Rapid Microtiter Plate Method To Measure Carbon Dioxide Evolved from Carbon Substrate Amendments so as To Determine the Physiological Profiles of Soil Microbial Communities by Using Whole Soil

  Colin D. Campbell;Stephen J. Chapman;Clare M. Cameron;Mitchell S. Davidson

  1121
  Citations

• The Craft Consumer: Culture, craft and consumption in a postmodern society

  Colin Campbell

  951
  Citations

• More than meets the eye: The functional components underlying influencer marketing

  Colin Campbell;Colin Campbell;Justine Rapp Farrell

  824
  Citations

• Accounting for variability in soil microbial communities of temperate upland grassland ecosystems

  Susan J. Grayston;Gwyn S. Griffith;J. L. Mawdsley;Colin D. Campbell

  654
  Citations

• Microbial biomass and community structure in a sequence of soils with increasing fertility and changing land use

  H. Yao;Z. He;M. J. Wilson;C. D. Campbell

  632
  Citations

• The identification of 100 ecological questions of high policy relevance in the UK

  William J. Sutherland;Susan Armstrong-Brown;Paul R. Armsworth;Brereton Tom

  631
  Citations

• Ad Lib: When customers create the ad

  Pierre Berthon;Leyland Pitt;Colin Campbell

  610
  Citations

• Bacterial diversity promotes community stability and functional resilience after perturbation

  M. S. Girvan;C. D. Campbell;Kenneth Stuart Killham;James Ivor Prosser

  593
  Citations

• Understanding Consumer Conversations Around Ads in a Web 2.0 World

  Colin Campbell;Leyland F. Pitt;Michael Parent;Pierre R. Berthon

  528
  Citations

• Use of rhizosphere carbon sources in sole carbon source tests to discriminate soil microbial communities

  C.D Campbell;S.J Grayston;D.J Hirst

  518
  Citations

• Effect of Metal-Rich Sludge Amendments on the Soil Microbial Community

  Erland Bååth;Montserrat Díaz-Raviña;Åsa Frostegård;Colin D. Campbell

  485
  Citations

• Links between ammonia oxidizer community structure, abundance, and nitrification potential in acidic soils.

  Huaiying Yao;Yangmei Gao;Graeme W. Nicol;Colin D. Campbell

  470
  Citations

• Assessing shifts in microbial community structure across a range of grasslands of differing management intensity using CLPP, PLFA and community DNA techniques

  S.J Grayston;C.D Campbell;R.D Bardgett;J.L Mawdsley

  461
  Citations

• From data to action: How marketers can leverage AI

  Colin Campbell;Colin Campbell;Sean Sands;Carla Ferraro;Hsiu-Yuan (Jody) Tsao

  432
  Citations

• Antibiotic resistance gene abundances correlate with metal and geochemical conditions in archived Scottish soils.

  Charles W. Knapp;Seánín M. McCluskey;Brajesh K. Singh;Colin D. Campbell;Colin D. Campbell

  429
  Citations

• Deterministic processes vary during community assembly for ecologically dissimilar taxa

  Jeff R. Powell;Senani Karunaratne;Colin D. Campbell;Colin D. Campbell;Huaiying Yao

  396
  Citations

• Selecting biological indicators for monitoring soils: A framework for balancing scientific and technical opinion to assist policy development

  Karl Ritz;Helaina I.J. Black;Colin D. Campbell;Jim A. Harris

  379
  Citations

• Potential bias of fungal 18S rDNA and internal transcribed spacer polymerase chain reaction primers for estimating fungal biodiversity in soil.

  Ian C. Anderson;Ian C. Anderson;Colin D. Campbell;James I. Prosser

  378
  Citations

• It is elemental: soil nutrient stoichiometry drives bacterial diversity

  Manuel Delgado-Baquerizo;Peter B. Reich;Amit N. Khachane;Colin D. Campbell

  374
  Citations

• Effectiveness of COVID-19 vaccines against the B.1.617.2 variant

  Jamie Lopez Bernal;Jamie Lopez Bernal;Jamie Lopez Bernal;Nick Andrews;Nick Andrews;Charlotte Gower;Eileen Gallagher

  342
  Citations

• Endophytic bacterial diversity in poplar trees growing on a BTEX-contaminated site: the characterisation of isolates with potential to enhance phytoremediation.

  Fiona Porteous Moore;Tanja Barac;Brigitte Borremans;Licy Oeyen

  338
  Citations

• Good native advertising isn’t a secret

  Colin Campbell;Lawrence J. Marks

  250
  Citations

• Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

  Colin L. Campbell;Kirk Plangger;Sean Sands;Jan Kietzmann

  239
  Citations

• The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs:

  Colin Campbell;Pamela E. Grimm

  194
  Citations

• Segmenting consumer reactions to social network marketing

  Colin Leslie Campbell;Carla Renee Ferraro;Sean James Sands

  165
  Citations

• Segmenting multichannel consumers across search, purchase and after-sales

  Sean Sands;Carla Ferraro;Colin Campbell;Jason Pallant

  150
  Citations

• Does brand meaning exist in similarity or singularity

  Pierre Berthon;Leyland F. Pitt;Colin Campbell

  148
  Citations

• Managing the human–chatbot divide: how service scripts influence service experience

  Sean Sands;Carla Ferraro;Colin Campbell;Hsiu-Yuan Tsao

  145
  Citations

• Understanding Why Consumers Don't Skip Pre-Roll Video Ads

  C. Campbell;F. Mattison Thompson;P.E. Grimm;K. Robson

  136
  Citations

• The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising

  Colin Campbell;Nathaniel J. Evans

  127
  Citations

• Tracking Back-Talk in Consumer-Generated Advertising: An Analysis of Two Interpretative Approaches

  Colin Campbell;Leyland F. Pitt;Michael Parent;Pierre Berthon

  106
  Citations

• An exploratory study into brand alignment in B2B relationships

  Colin Campbell;Lisa Papania;Michael Parent;Dianne Cyr

  103
  Citations

• Advertisements Just Aren't Advertisements Anymore: A New Typology for Evolving Forms of Online “Advertising”

  Colin Campbell;Justin Cohen;Junzhao Ma

  87
  Citations

• Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition

  Nathaniel J. Payne;Colin Campbell;Anjali S. Bal;Niall Piercy

  82
  Citations

• Trait and image interaction: In Ecotourism Preference

  Robert E. Krider;Ariana Arguello;Colin Campbell;José-Domingo Mora

  75
  Citations

• E‐readiness and trust: macro and micro dualities for e‐commerce in a global environment

  Pierre Berthon;Leyland Pitt;Dianne Cyr;Colin Campbell

  69
  Citations

• Diversity in the digital age: how consumers respond to diverse virtual influencers

  Unknown

  64
  Citations