B. Ramaseshan

Best Publications

• Managing brands and customer engagement in online brand communities

  Jochen Wirtz;Anouk den Ambtman;Josée Bloemer;Csilla Horváth

  1002
  Citations

• Customer equity drivers and future sales

  Verena Vogel;H. Evanschitzky;Balasubramani Ramaseshan

  614
  Citations

• Consequences of customer loyalty to the loyalty program and to the company

  Heiner Evanschitzky;B. Ramaseshan;David M. Woisetschläger;Verena Richelsen

  518
  Citations

• Assessment of the three-column format SERVQUAL : an experimental approach

  Albert Caruana;Michael T. Ewing;Balasubramanian Ramaseshan

  338
  Citations

• Towards the identification of customer experience touch point elements

  Unknown

  275
  Citations

• Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

  Unknown

  259
  Citations

• Effects of some Environmental Challenges and Centralization on the Entrepreneurial Orientation and Performance of Public Sector Entities

  Albert Caruana;Michael T. Ewing;B. Ramaseshan

  228
  Citations

• Do universities that are more market orientated perform better

  Albert Caruana;Balasubramanian Ramaseshan;Michael T. Ewing

  192
  Citations

• Customer Equity Drivers and Future Sales

  Unknown

  191
  Citations

• Cross-National Logo Evaluation Analysis: An Individual-Level Approach

  Ralf van der Lans;Joseph A. Cote;Catherine A. Cole;Siew Meng Leong

  184
  Citations

• The Effect of Anomie on Academic Dishonesty among University Students.

  Albert Caruana;Balasubramanian Ramaseshan;Michael T. Ewing

  172
  Citations

• Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance

  Unknown

  172
  Citations

• Moderating effects of the brand concept on the relationship between brand personality and perceived quality

  Unknown

  161
  Citations

• Market orientation and performance in the public sector: the role of organizational commitment

  Albert Caruana;Balasubramanian Ramaseshan;Michael T. Ewing

  152
  Citations

• Market orientation and organizational commitment in the Australian public sector

  Albert Caruana;B. Ramaseshan;Michael T. Ewing

  136
  Citations

• The Market Orientation-Performance Link: Some Evidence from the Public Sector and Universities

  Albert Caruana;Balasubramanian Ramaseshan;Michael T. Ewing

  135
  Citations

• The effect of market orientation on new product performance: a study among Singaporean firms

  Balasubramanian Ramaseshan;Albert Caruana;Loo Soon Pang

  115
  Citations

• Effects of customer equity drivers on customer loyalty in B2B context

  Unknown

  110
  Citations

• Combined effects of incentives and barriers on firms' export decisions

  B. Ramaseshan;Geoffrey N. Soutar

  107
  Citations

• The Role of Customer‐contact Personnel in the Marketing of a RetailBank′s Services

  Unknown

  100
  Citations