Yu Kyoum Kim

Best Publications

• Constraints and Motivators: A New Model to Explain Sport Consumer Behavior

  Yu Kyoum Kim;Galen T. Trail

  376
  Citations

• A conceptual framework for understanding relationships between sport consumers and sport organizations: a relationship quality approach.

  Yu Kyoum Kim;Galen T. Trail

  260
  Citations

• The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

  Yu Kyoum Kim;Galen T. Trail;Yong Jae Ko

  202
  Citations

• Sport consumer behavior: a test for group differences on structural constraints.

  Galen T. Trail;Matthew J. Robinson;Yu Kyoum Kim

  154
  Citations

• Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis

  Yukyoum Kim;Hyun-Woo Lee;Marshall J. Magnusen;Minjung Kim

  145
  Citations

• The role of psychological contract in intention to continue volunteering.

  May Kim;Galen T. Trail;Jon Lim;Yu Kyoum Kim

  142
  Citations

• A Reconceptualization of Brand Image

  J. Lucy Lee;Jeffrey D. James;Yu Kyoum Kim

  141
  Citations

• Impact of Mega Sport Events on Destination Image and Country Image

  Jeeyoon Kim;Joon Ho Kang;Yu-Kyoum Kim

  126
  Citations

• The impact of relationship quality on attitude toward a sponsor

  Yu Kyoum Kim;Yong Jae Ko;Jeffery James

  118
  Citations

• Exploring the Role of Emotions on Sport Consumers' Behavioral and Cognitive Responses to Marketing Stimuli

  Dae Hee Kwak;Yu Kyoum Kim;Edward R. Hirt

  116
  Citations

• The role of involvement and identification on event quality perceptions and satisfaction

  Yong Jae Ko;Yu Kyoum Kim;Min Kil Kim;Jeoung Hak Lee

  115
  Citations

• Marketing pro-environmental venues in professional sport: planting seeds of change among existing and prospective consumers.

  Timothy B. Kellison;Yu Kyoum Kim

  102
  Citations

• User- Versus Mainstream-Media-Generated Content: Media Source, Message Valence, and Team Identification and Sport Consumers' Response

  Dae Hee Kwak;Yu Kyoum Kim;Matthew H. Zimmerman

  97
  Citations

• Factors influencing spectator sports consumption: NCAA women's college basketball

  Galen. T. Trail;Yu Kyoum Kim

  92
  Citations

• Martial arts participation: consumer motivation

  Yong Jae Ko;Yu Kyoum Kim

  89
  Citations

• Sports consumer-team relationship quality: development and psychometric evaluation of a scale

  Yu Kyoum Kim;Galen T Trail;Boyun Woo;James Zhang

  88
  Citations

• A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions

  Jun Woo Kim;Jeffrey D. James;Yu Kyoum Kim

  86
  Citations

• The impact of cause-related marketing (CRM) in spectator sport

  Ki Tak Kim;Dae Hee Kwak;Yu Kyoum Kim

  78
  Citations

• Transformational leadership and organizational citizenship behavior: Mediating role of affective commitment :

  Ye Hoon Lee;Boyun Woo;Yukyoum Kim

  76
  Citations

• Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption

  Jeeyoon Kim;Yukyoum Kim;Daehwan Kim

  68
  Citations